ROI Articles

Ro’i (Hebrew: רוֹעִ”י‎‎) is a moshav and Israeli settlement in the West Bank. Located in the Jordan Valley, it falls under the jurisdiction of Bik’at HaYarden Regional Council. In 2006 it had a population of 128.
The village was established in September 1976 as a Nahal settlement, and was converted to a civilian moshav two years later. Its name is an acronym for Ramat Uzi Yairi, a former commander of the IDF’s Paratroopers Brigade who was killed in the ...

Brightroll Expands Real-Time Exchange with New Features for Better Digital Video Ad Campaigns

Brightroll Expands Real Time Exchange with New Features for Better Digital Video Ad Campaigns

Brightroll has announced three new tools that will be integrated into their real-time video ad exchange, BRX, to help digital video advertisers get more out of their campaigns and hopefully to move them towards purchasing more. “Buyer tools have become increasingly critical as advertiser spending …

Evolve or Die! How Businesses Can Transform Using Social Video

Evolve or Die! How Businesses Can Transform Using Social Video

I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into …

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer …

How To Measure ROI In Online Video To Help Ensure Success

How To Measure ROI In Online Video To Help Ensure Success

About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That's why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on …

Why CMOs & Marketing Executives Must Embrace Social Video Marketing – NOW

Why CMOs & Marketing Executives Must Embrace Social Video Marketing   NOW

Large and medium size companies are reporting larger budgets for social media and online video than ever before, along with a commitment to measure social media ROI that should encourage even more spending. Yet one recent study on the Chief Marketing Officers with Fortune 100 …

Video Ad Spending to Increase 22% in 2011 says IAB Survey

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are …

Why Businesses Should “Socialize” with Video: Socialize 2011

Why Businesses Should “Socialize” with Video: Socialize 2011

I will be speaking on social video marketing at "Socialize 2011– Monetizing Social Media" conference March 31 – April 1st, 2011 at the New Yorker Hotel in New York City. The conference is being presented by Mediabistro, SocialTimes, and AllFacebook. I will be speaking on …

The Weekly Online Video News Reel – November 6, 2010

The Weekly Online Video News Reel   November 6, 2010

So we're going to test the NewsReel on Saturdays and see if that works better. Then you've got the whole weekend to peruse the round up of news here at ReelSEO and elsewhere. Drat! I need to edit the image, next week. Roll Film.

Brightroll Publisher Survey 2010 Results – What is Important to Continued Online Video Ad Growth

Brightroll Publisher Survey 2010 Results   What is Important to Continued Online Video Ad Growth

Brightroll surveyed leading online publishers in the U.S. to find out what industry stakeholders feel are important to help continue the growth of the online video advertising industry and continue the massive strides that have been achieved already. However, after reading their findings, I'm left …

What Is Social Video Marketing? The Social Video Experts Weigh In

What Is Social Video Marketing? The Social Video Experts Weigh In

With the heavy convergence of social and video, and video with online marketing, have we now reached a point where a new definition that combines all three? Is social video marketing just about creating videos for social networking sites like Facebook and Twitter, or is it much more than just that? We put together a special panel of video experts, along with our own ReelSEO staff, where we all take a crack at giving our own definition.

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