Evolve or Die! How Businesses Can Transform Using Social Video
I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into genuine social enterprises, what’s holding them back, and what it ...
How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4
In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as "social video return on investment, or ROI ...
How To Measure ROI In Online Video To Help Ensure Success
About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on how to do so, check out this week’s edition of ...
Why CMOs & Marketing Executives Must Embrace Social Video Marketing - NOW
Large and medium size companies are reporting larger budgets for social media and online video than ever before, along with a commitment to measure social media ROI that should encourage even more spending. Yet one recent study on the Chief Marketing Officers with Fortune 100 Companies may have revealed some startling news:
Video Ad Spending to Increase 22% in 2011 says IAB Survey
The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are in decision making positions for digital and or TV media ...
Why Businesses Should “Socialize” with Video: Socialize 2011
I will be speaking on social video marketing at “Socialize 2011– Monetizing Social Media” conference March 31 – April 1st, 2011 at the New Yorker Hotel in New York City. The conference is being presented by Mediabistro, SocialTimes, and AllFacebook. I will be speaking on the 2nd day of the conference, with my presentation titled, ...
The Weekly Online Video News Reel - November 6, 2010
So we're going to test the NewsReel on Saturdays and see if that works better. Then you've got the whole weekend to peruse the round up of news here at ReelSEO and elsewhere. Drat! I need to edit the image, next week. Roll Film.
Brightroll Publisher Survey 2010 Results - What is Important to Continued Online Video Ad Growth
Brightroll surveyed leading online publishers in the U.S. to find out what industry stakeholders feel are important to help continue the growth of the online video advertising industry and continue the massive strides that have been achieved already. However, after reading their findings, I'm left with more questions than when I began reading it.
What Is Social Video Marketing? The Social Video Experts Weigh In
With the heavy convergence of social and video, and video with online marketing, have we now reached a point where a new definition that combines all three? Is social video marketing just about creating videos for social networking sites like Facebook and Twitter, or is it much more than just that? We put together a special panel of video experts, along with our own ReelSEO staff, where we all take a crack at giving our own definition.
Brightcove 5 Enhancements Create More Robust and Efficient Platform
Brightcove put out the newest major release of their online video platform. As I've been immersed in several different OVPs of late I was looking forward to all of the new features that they've got going here and I'm going to try and get in, get my hands dirty and report back to you as ...
TubeMogul Finds That Most Viewers Never See Pre-Roll Video Ads
TubeMogul does some fairly interesting research from time to time. This time they embarked on a journey of discovery in regards to how many unique visitors to a media company homepage will watch a pre-roll video ad. As we don't always go to broadcaster sites to watch a video, it's valid research. Let's roll.
How To Reach Your Online Video and Social Media ROI Goals
This is one of those “top view” big picture type articles designed to help you think a little differently about the question of predicting, planning for and delivering ROI for online video and social media campaigns. Return on investment is something that hits every marketing director, brand manager, product manager, social media manager and viral ...
Behind-the-Scenes With Coincident TV – Tying Content Together in Creative, Interactive Ways
Coincident TV, like Qoof, wants to make your video content more interactive. However, unlike Qoof who was aimed more at eRetailers, Coincident TV is aiming to bring more content into the video viewing experience and integrating other content as well. I did not get to use Qoof's software personally so I have no idea how ...
The Sunday News Reel - The Week in Review 12-18 Sept. 2010
We know, you're all busy and don't have time to catch everything that was important this week. So we are going to bring you a weekly news round up. Of course being ReelSEO we have to put a Reel in the title. I thought up the Sunday News Reel, after having tested ReelView and Reeview. ...
Education Is The #1 Reason Marketers Use Website Video
Today we get to find out a little bit more about how today’s marketers are employing video in their business, courtesy of a fascinating new study. The study is from King Fish Media, Hubspot, and Junta 42, and you can see the full report here—there’s a quick registration process you need to complete before you’ll ...
