ROI Articles

Ro’i (Hebrew: רוֹעִ”י‎‎) is a moshav and Israeli settlement in the West Bank. Located in the Jordan Valley, it falls under the jurisdiction of Bik’at HaYarden Regional Council. In 2006 it had a population of 128.
The village was established in September 1976 as a Nahal settlement, and was converted to a civilian moshav two years later. Its name is an acronym for Ramat Uzi Yairi, a former commander of the IDF’s Paratroopers Brigade who was killed in the ...

Data-driven Creativity Produces Most Successful Video Ad Campaigns

Data driven Creativity Produces Most Successful Video Ad Campaigns

Coming up with a great video ad concept is a true art form. But just as a boring or confusing commercial won’t hook a single viewer, the best video ad in the world won’t significantly drive sales if it reaches the wrong people or is distributed over the wrong channels. A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements.

Video ROI: 3 Tips to Help You Get the Most Out of Your Video Investment

Video ROI: 3 Tips to Help You Get the Most Out of Your Video Investment

It’s slightly alarming how some organizations treat video as an expense, something on their income statement that should be reduced whenever possible, rather than an investment in their brand. While there is nothing wrong with getting more value for your money, the problem is that the old adage “you get what you pay for” starts to come into play.

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you’re using channels you think aren’t effective? You wouldn’t be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?

YouTube Marketing Nets 30% of Sales for Video Game Accessory Firm

YouTube Marketing Nets 30% of Sales for Video Game Accessory Firm

KontrolFreeks, heard of them? If you’re a gamer and on YouTube, you probably have. If you’re not, it’s hit or miss. However, they did such a great job marketing their product on YouTube by hooking up with other Creators that they claim 30% of revenue can be traced back to the platform and sales jumped 50% in a year. How’d they do it? Read on!

A Crash Course in Video Marketing: Make The Most of Your Campaign

A Crash Course in Video Marketing: Make The Most of Your Campaign

In just about every marketing blog, we are told that we must incorporate short promotional videos within our digital marketing strategies. Meanwhile brands and businesses are often unsure how to optimize their marketing efforts with video content. Here’s a crash course on how to promote your videos online.

ROI vs. People: Video Marketing Advice for 2014 [Creators Tip 123]

ROI vs. People: Video Marketing Advice for 2014 [Creators Tip 123]

In this week’s Creator’s Tip, we discuss how ROI should be measured in more than views and subscribers. It’s the connection we make with our audience and the ways we can enrich their lives that will sustain a great video marketing campaign in 2014.

Video an ROI Leader, But is It Too Expensive and Hard to Find?

Video an ROI Leader, But is It Too Expensive and Hard to Find?

Video is near the top of the list when it comes to ROI. Unfortunately, it’s also at the top of the list from respondents who think it’s too pricey or too hard to make. However, the problem seems to be that the myth of a high-quality video is what is holding businesses back. I’d like to once again dispel this myth.

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). …

Social Graph Shows Video Marketing Effective for CPG, Retail and Entertainment

Social Graph Shows Video Marketing Effective for CPG, Retail and Entertainment

33Across put out the Q3 2012 Brand Graph today giving some interesting insight into what's happening with audiences across eight verticals. It's not all video related but for three key verts; CPG (consumer packaged goods), Entertainment and retail, there is some interesting insights, so I …

Video Ad Industry Lacks Common Currency, Let’s Build an Effective View Value Metric

Video Ad Industry Lacks Common Currency, Lets Build an Effective View Value Metric

How much is a video advertisement view worth? Do we really know? It's hard to put a price on something when we can't even agree on what a view really is. Is it, as some say, just 3 seconds of video streaming to a player? …

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