retargeting Articles

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How to Use 15-Second vs. 30-Second Pre-Roll Video Ads for Ecommerce Retargeting

How to Use 15 Second vs. 30 Second Pre Roll Video Ads for Ecommerce Retargeting

Similar to television advertising, the most effective lengths for in-stream online video ads are 15 and 30-second spots. However, the advantage online video advertising has over TV is that it can be delivered in the form of a pre-roll video ad targeted and personally relevant ...

Tips for Optimizing Video Ad Campaigns on Tablets

Tips for Optimizing Video Ad Campaigns on Tablets

Rhythm put out their Q2 2012 Insights report which looks at advertising that's delivered to tablets and mobiles and they found some interesting things in regards to tablets, in my opinion. It seems that many tablets commonly have more than one user, so if you're ...

SundaySky SmartVideo Gives Companies the Power to Really Connect with Consumers Through Video

SundaySky SmartVideo Gives Companies the Power to Really Connect with Consumers Through Video

I recently got some time with SundaySky's President and Chief Revenue Officer, Jim Dicso, to talk about their SmartVideo product which offers real-time personalized video to better engage and connect with consumers. It's an interesting product so I thought it best to get the info ...

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