retail Articles

Retail is a syndicated comic strip distributed by King Features Syndicate. It is authored and illustrated by Norm Feuti. It made its newspaper debut on January 1, 2006, and then gained quickly in popularity following articles in The New York Times and TIME Magazine.
The strip is set in a fictional department store called “Grumbel’s.” Grumbel’s provides a wide array of goods; customers have been shown shopping for anything from garden equipment and electronics to ...

Optimized Video Delivers Success To E-Commerce Retailers

This is the story of two respected e-businesses who deployed video on their websites. One did it with SEO in mind and reaped the rewards in Google rankings and resulting page visits and sales. The other took an enormous cache of video content, uploaded it …

Online Video, It’s Not Just About Advertising Anymore

Online Video, Its Not Just About Advertising Anymore

Well, it was most likely just porn at one point and then people realized they could make money off of it as a vehicle for advertising. Now it's everywhere and from what Paul Verna, Senior Analyst at eMarketer says, it's not all about advertising anymore.

Optimizing Online Video for ROI – Making Video Accountable

The demand for video from consumers has long been identified and early adopters in the e-tailing segment, such as Zappos, have publicly announced their intention to provide video alongside tens of thousands of product offerings in the coming year. There is a developing consensus that …

Video Filled The Shopping Cart Up – ECommerce Music Video

ReelSEO’s Grant Crowell reports on the marketing strategy behind the self-made online music video by e-commerce video solutions provider, with their video titled “Video Filled the Shopping Cart.” (a takeoff on MTV’s first-ever video broadcast of “Video Killed the Radio Star” by the Buggles.)

Video E-Commerce and Video SEO for Retailers: The EMarketer Interview

ReelSEO’s Grant Crowell interviews senior eMarketer analyst Jeffrey Grau, author of the recently report, Video E-Commerce, Innovative Models Drive Sales. Jeffrey shares with Grant on how Video SEO also plays a big factor in driving e-commerce for retailers, and the importance to understanding key variables before deciding on a video e-commerce, or “vee-commerce” strategy of one’s own.

Studying E-Commerce Video At The 2010 Internet Retailer Conference and Expo

I'll (Grant Crowell here) be at the 2010 Internet Retailer Conference & Exhibition (IRCE) June 8-11, 2010 at the McCormick Place West in downtown Chicago. I plan to report on what are the latest proven technologies and marketing strategies in e-commerce, and how online video …

Real-Time, Dynamic Video Ads for Retail Advertisers

A new service from Dynamic Video is hoping to solve one of the most vexing issues direct marketing and e-commerce retail advertisers face with online video ads.  I thought I'd take a moment to talk about why I think this has tremendous potential.

E-Commerce Retailers Find Value In Online Video

Our pals at eMarketer (well not sure we're exactly pals) have done some new research pertaining to how retailers see the value of online video panning out. From all indications, it seems to be quite good.

Get Automated and Personalized With E-Commerce Video

All stores want to grow their business. And as an online retailer you do that in many ways -increasing your product offering, services and site functionality. But as you grow in each area, new challenges arise, particularly in terms of logistics. Keeping track of an …

Announcing The 2010 Video Commerce Summit Speaker Lineup

The 2010 Video Commerce Summit has announced its speaker lineup, gaining momentum in its second year as the e-commerce industry's only annual gathering of e-commerce video practitioners and thought leaders.

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