Retail is a syndicated comic strip distributed by King Features Syndicate. It is authored and illustrated by Norm Feuti. It made its newspaper debut on January 1, 2006, and then gained quickly in popularity following articles in The New York Times and TIME Magazine.
The strip is set in a fictional department store called “Grumbel’s.” Grumbel’s provides a wide array of goods; customers have been shown shopping for anything from garden equipment and electronics to ...
You're already spending part of your budget on Search Engine Marketing. You've done your research into the most effective keywords for your product and you spend some time every day looking at incoming traffic numbers and the traffic sources. We know that traffic is important ...
The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media's success may be explained in unique areas that cannot be ...
Think it's too expensive to start marketing your business using online video? Think it's too complicated to start marketing your business using online video? Nope and nope. Use the powerful one-two punch of the Flip camcorder and Animoto to make stunning video on a shoestring budget.
In this podcast episode, I discuss my experiences with companies' brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.
The demand for SMB video is strong. In conjunction with the launch of the "Fall in Love with Video" sweepstakes, Turnhere is celebrating the achievement of a milestone, the production of their 20,000th for SMBs.
Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI Over the years, we've seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for ...
A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.
I just wrote (yesterday) that we need some sort of study of online video ads versus TV ads. Oddly, here's a study that did almost exactly that. They didn't focus on video advertising online, unfortunately, but they're near the mark.
Brightroll is..well, on a roll. Their latest quarter numbers show why they have become the third-largest property tracked by ComScore (behind Google and FOX), and the only ad network in the top ten.
Gone are the day of just simply putting video online for fun (for the majority of us). Now it's all about earning revenue or utilizing the video to push a product/brand. Sure it's still in its infancy and we've got a lot of issues to ...
D2DVD recently blogged about whether or not online video has some sort of value not based in money. While many of us equate popularity and views with value ,some of us might have forgotten about a great deal of other avenues that might be considered ...
You want to measure impact on retail sales of your product for your online video campaign on YouTube? Well now they're helping you do that with a new overlay that can even help drive that impact deeper into your business and allow you to link ...
Brightroll has made the list of lists in regards to online video properties according to ComScore. Hurrah! The firm recently announced that ComScore's Video Metrix has ranked them in the top 10 and is the only ad network to break that line.
Brightroll, the video advertising network, recently announced their Video Impact program to track online video campaign impact on retail sales. When the announcement was made I was somewhat skeptical of the validity of the data as they chose Nielsen as the tracking firm. As a ...
BrightRoll, best known for their branded video advertising network, has launched a new service called Video Impact. Video Impact is designed to measure the effectiveness of online advertising on retail sales and comes out of feedback from 150 advertising executives that BrightRoll polled in their ...
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