retail Articles

Retail is a syndicated comic strip distributed by King Features Syndicate. It is authored and illustrated by Norm Feuti. It made its newspaper debut on January 1, 2006, and then gained quickly in popularity following articles in The New York Times and TIME Magazine.
The strip is set in a fictional department store called “Grumbel’s.” Grumbel’s provides a wide array of goods; customers have been shown shopping for anything from garden equipment and electronics to ...

Brightroll: Research & Reporting Key To Online Video Advertising Growth

Brightroll: Research & Reporting Key To Online Video Advertising Growth

Brightroll released the Q1 2011 Video Advertising Report this week and I already talked about part of it in one article (Targeting Tops Most Wanted List for Video Advertisers). However, there was so much good stuff in the tiny nine page report that it was …

How to Use Video to Improve Conversions, Reduce Returns & Increase Profits

How to Use Video to Improve Conversions, Reduce Returns & Increase Profits

When you prepared your marketing budget for the current fiscal year, no doubt it was shaped by your objectives to drive traffic and convert those visits to sales.  These traffic driving activities can be costly if you are not converting so it's essential that your …

48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads

48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads

Smartphones are spreading like wildfire and users are beginning to rely more and more on them according to a recent study, The Mobile Movement: Understanding Smartphone Users, done by Google and Ipsos OTX, an independent market research firm. They pinged 5,013 US adult smartphone owners …

E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study

E Commerce Product Videos Convert Visitors Into Buyers: A Case Study

Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some …

Video Ad Spending to Increase 22% in 2011 says IAB Survey

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are …

Pharma and Retail Top Video Advertising Completion Rates Says PointRoll

Pharma and Retail Top Video Advertising Completion Rates Says PointRoll

PointRoll delivers interactive video, rich media, social and mobile advertising. Their report on 2010 Rich Media Benchmarks is mostly about display ads. However, there is some small portion of it about video which I found interesting. For example, Pharma video ads (for whatever reason) reach …

Reel Quick Clips: Mid-Week Online Video Industry News

Reel Quick Clips: Mid Week Online Video Industry News

I finally found a name I like for what really amounts to me clearing out my inbox of things that might be of interest, but aren't interesting enough for me to write a whole article on. Welcome to Reel Quick Clips, a mid-week catch up …

The 2010 Online Video Report Card – Consumption Grows Across The Board

The 2010 Online Video Report Card   Consumption Grows Across The Board

comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed …

The State of Video for E-Commerce Retailers: Q4 2010 Report

The State of Video for E Commerce Retailers: Q4 2010 Report

Sunday Sky released their Q4 2010 research about video in eCommerce. I just managed to get into it and process the info so I could tell you about it. Their research looks at the top 50 online retailers and their use of video marketing in …

With Branded Social Video Content, Shorter Is Better

With Branded Social Video Content, Shorter Is Better

Everyone's looking for ways to take their video and make it more social.  No one is after traditional views anymore–haven't you heard? Social views are where it's at. A viewer is just that… someone who views. A social viewer, however, is someone who views your …

↑ Top