retail Articles

Retail is a syndicated comic strip distributed by King Features Syndicate. It is authored and illustrated by Norm Feuti. It made its newspaper debut on January 1, 2006, and then gained quickly in popularity following articles in The New York Times and TIME Magazine.
The strip is set in a fictional department store called “Grumbel’s.” Grumbel’s provides a wide array of goods; customers have been shown shopping for anything from garden equipment and electronics to ...

Are Facebook Credits the Future of Social Video Commerce?

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In this Slideshare presentation, I showcase real examples of using Facebook Credits with interactive product video, and some exciting high-level possibilities of how video can be utilized for doing not just virtual commerce, but real tangible commerce with Facebook Credits.

Why Social Video Marketing May Eclipse Video SEO

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I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...

The Many Business Benefits Of Using A Branded Video Player

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Online video provides a method for small businesses to attract the attention of potential buyers, provide more information about their products and demonstrate how they work. Most small businesses that begin using video start with a YouTube channel because of the huge number of potential ...

Netflix Opens Streaming Video Distribution Deal With Open Road Films

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Ring-a-ding-ding! Look who was right, sort of... Yeah, that's me, stop looking in the mirror. Netflix just signed a deal with a new production company, Open Road Films. What's that you say? You've read this news already today? Ahh, but you haven't read my almost ...

Product Video SEO is Key to E-Commerce Success & Zappos Dominates

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Sunday Sky, an e-commerce video solutions provider recently released a report called "The State Of Video In E-Commerce - Q1 2011", which attempts to summarize and provide an update for the latest trends in online retailers' use of video. The company found that e-retailers are ...

The Weekly Online Video News Round Up

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Every week, we try to cover the most interesting, most important, and most newsworthy stories in the world of online video. But there are limitations to our abilities; we are only human after all. So naturally, we don't have the time or resources to cover ...

Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study

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Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our ...

12 Ways Brands & Businesses Can Utilize Online Video

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I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a ...

Corel Video Studio Pro X4 - Video Editing Software Review

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We talk about video, how to get it online, how to help people find it. But we rarely ever talk about the software for actually making, editing and putting it all together. So I got my hands on some video editing suites including the Corel ...

Brightroll: Research & Reporting Key To Online Video Advertising Growth

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Brightroll released the Q1 2011 Video Advertising Report this week and I already talked about part of it in one article (Targeting Tops Most Wanted List for Video Advertisers). However, there was so much good stuff in the tiny nine page report that it was ...

How to Use Video to Improve Conversions, Reduce Returns & Increase Profits

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When you prepared your marketing budget for the current fiscal year, no doubt it was shaped by your objectives to drive traffic and convert those visits to sales.  These traffic driving activities can be costly if you are not converting so it's essential that your ...

48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads

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Smartphones are spreading like wildfire and users are beginning to rely more and more on them according to a recent study, The Mobile Movement: Understanding Smartphone Users, done by Google and Ipsos OTX, an independent market research firm. They pinged 5,013 US adult smartphone owners ...

E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study

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Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some ...

Video Ad Spending to Increase 22% in 2011 says IAB Survey

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The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are ...

Pharma and Retail Top Video Advertising Completion Rates Says PointRoll

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PointRoll delivers interactive video, rich media, social and mobile advertising. Their report on 2010 Rich Media Benchmarks is mostly about display ads. However, there is some small portion of it about video which I found interesting. For example, Pharma video ads (for whatever reason) reach ...

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