Reel Quick Clips: Mid-Week Online Video Industry News
I finally found a name I like for what really amounts to me clearing out my inbox of things that might be of interest, but aren't interesting enough for me to write a whole article on. Welcome to Reel Quick Clips, a mid-week catch up on some things going on in online video. Cool, right?
The 2010 Online Video Report Card - Consumption Grows Across The Board
comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed optimism, continued innovation, and the increasing fragmentation." I guess that ...
The State of Video for E-Commerce Retailers: Q4 2010 Report
Sunday Sky released their Q4 2010 research about video in eCommerce. I just managed to get into it and process the info so I could tell you about it. Their research looks at the top 50 online retailers and their use of video marketing in terms of overall usage, YouTube presence and website video seo. We already ...
With Branded Social Video Content, Shorter Is Better
Everyone's looking for ways to take their video and make it more social. No one is after traditional views anymore--haven't you heard? Social views are where it's at. A viewer is just that... someone who views. A social viewer, however, is someone who views your video and then shares it with friends and family over ...
How To Use QR Codes In Video Marketing and E-Commerce
Since last year’s holiday season one e-retail technology has seen a huge growth: QR codes. Learn about what they are and why they’re increasingly important for retailers and marketers. I interviewed Mark Tholking of quiQR and Dynomighty’s Terrence Kellerman about some of the newer examples we’re seeing with integrating with QR codes within video, for ...
E-Commerce Video Urgency - Retailer Priorities Revealed
I recently had the opportunity to speak at The National Retail Federation’s BIG Show in New York City along with Eric Mahlstadt from Golfsmith. We shared retail video trends and Golfsmith’s learnings in front of an audience of retailers. With the meteoric adoption of video (projected by Cisco to constitute 90% of Internet traffic by ...
eCommerce Video Trends To Watch In 2011
It’s that time of year when predictions are made about the year ahead. As we predicted at the start of last year, 2010 saw online retailers from Golfsmith and Verizon Wireless to Moosejaw and JC Penney deploy product video and realize rapid ROI. In 2011, the industry will turn a crucial corner.
SEO for Ecommerce Product Videos – Do It Now If You Want To Stay Ahead!
“Oh here we go”, you may be thinking to yourself. “More advice on the million and one things I supposedly need to do to stay ahead in the wonderful world of ecommerce. Everyday it may seem, to those of you who stay abreast of the latest news, there’s some new way to optimize your site. And ...
E-commerce Video Strategies From Streaming Media West
We interviewed Justin Foster at the Streaming Media West Conference / Online Video Platform Summit in Los Angeles. Justin talked with us about e-commerce opportunities with retailer videos, social media, user-generated video innovations, YouTube marketing and more.
E-Commerce Retailers - Active In Social Media But Lacking Mobile Video and HTML5
Some retailers are more active in social media than you might imagine. A full 12% of them have more than one million fans. Brands in that category include Victoria's Secret, Kohl's, Nike, Target, Walmart and Best Buy). Over 50% have over 100,000 fans. I wish I knew how they were doing it.
Behind-the-Scenes: Qoof – The Evolution of Interactive Video Advertising?
Qoof, while having an odd sounding name (qoofy, even?), has an interesting product. While interactive videos and ads are nothing new the implementation is. Their in-player application allows you to quickly offer all manner of information and call-to-action. Jonathan Stefansky, Qoof CEO, took me on a whirlwind tour of the technology and built us a ...
10 Things To Consider When Choosing An Ecommerce Product Video Solution
So, you’re thinking about adding product videos to your ecommerce site. Once you’ve made your decision you’ll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure out what you should be looking for, I’ve compiled the ...
Amazon Wants Your VOD Dollars, But Can It Sell Itself?
Amazon has finally jumped head first into the video-on-demand pool after standing on the edge and dipping its toe in for what seemed like ever. The monstrous, global eRetailer have gone into the deep end and are swimming for gold. This will be another subscription-based service as opposed to its already long-standing on-demand rental service. ...
Does Uploading Videos To YouTube Cannibalize Website Video SEO?
To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals? ReelSEO’s Mark Robertson shares his thoughts about the “YouTube cannibalization theory,” and offers some valuable tips for “hosted and posted” video strategies.
eTail East Roundtable Reveals Retailer Perspective On Video SEO
I returned this morning from a very successful eTail East conference, where I hosted a round-table discussion on Video SEO along with Bruce Turner, CEO of Pure Pearls.com. Bruce shared his video implementation experience, specifically the video SEO enablement process, with fellow online retailers.
