retail Articles

Retail is a syndicated comic strip distributed by King Features Syndicate. It is authored and illustrated by Norm Feuti. It made its newspaper debut on January 1, 2006, and then gained quickly in popularity following articles in The New York Times and TIME Magazine.
The strip is set in a fictional department store called “Grumbel’s.” Grumbel’s provides a wide array of goods; customers have been shown shopping for anything from garden equipment and electronics to ...

Video Demos Increase Sales Conversions At Zappos.com

Video Demos Increase Sales Conversions At Zappos.com

At the recent Streaming Media West 2009 show, Rico Nasol, Content Team Senior Manager at Zappos.com spoke on the video commerce session about what they're doing with video and how effective it is. It's so interesting that we had to talk about it as well. …

On The Importance of AB Testing To Measure Landing Page Video ROI

You're already spending part of your budget on Search Engine Marketing. You've done your research into the most effective keywords for your product and you spend some time every day looking at incoming traffic numbers and the traffic sources. We know that traffic is important …

Original Web Video Series = Success for Retail Shopping

The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media's success may be explained in unique areas that cannot be …

Creating Videos for Business On A Shoestring Budget

Think it's too expensive to start marketing your business using online video? Think it's too complicated to start marketing your business using online video? Nope and nope.  Use the powerful one-two punch of the Flip camcorder and Animoto to make stunning video on a shoestring budget.

Online Video and Brand Guidelines – Challenges and Tips

In this podcast episode, I discuss my experiences with companies' brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.

SMBs Fall In Love With Free, Custom Online Video

The demand for SMB video is strong. In conjunction with the launch of the “Fall in Love with Video” sweepstakes, Turnhere is celebrating the achievement of a milestone, the production of their 20,000th for SMBs.

Defining ROI for Online Video: A Fluid and Frank Discussion

Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI Over the years, we've seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for …

eTailers Improve ROI With Video Says Adobe Scene7 White Paper

A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.

Online Ad Effectiveness Rivals TV? Yep!

I just wrote (yesterday) that we need some sort of study of online video ads versus TV ads. Oddly, here's a study that did almost exactly that. They didn't focus on video advertising online, unfortunately, but they're near the mark.

Brightroll’s Successful Q2 2009

Brightroll is..well, on a roll. Their latest quarter numbers show why they have become the third-largest property tracked by ComScore (behind Google and FOX), and the only ad network in the top ten.

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