Online Video Brings Holiday Cheer To Retailers By Boosting Sales
This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product. Taking analysis of over 7,500 videos across 25 e-commerce sites, Liveclicker discovered some interesting statistics involving the impact of the length of the video, and how many people immediately purchased the product after watching it. ...
The Top 20 Global Online Video Ads For November 2011
November could well be rechristened 'Bro-vember' on the evidence of last month's Global Ads Chart. With guns, explosions, cars, gangsters, supermodels and even Chuck Norris all featuring in an action-packed top 20, November's most shared commercials at times felt like one big, hairy, testosterone-filled bromance. But if you thought this month of brotherly love was all ...
'My Business Story' Winners Featured in YouTube Homepage Ad For ‘Small Business Saturday’
If you go to the YouTube homepage today, you will see the winners of the “My Business Story” contest that was announced by Google and American Express back on Oct. 25, 2011. The 32 small businesses featured in today’s YouTube homepage ad will be seen by an estimated 22 million people in the United States. ...
VUDU Adds Downloads To Streaming Options, Some Competitors Follow
The times, they are a' changin. It seems that every time we turn around the online video industry takes a step more towards what users want. This time round it's Wal-Mart's VUDU who is getting in step and showing us that they have been listening to what we want.
Black Friday Ads & Small Business Saturday Stories & Cyber Monday Deals, Oh My!
Do you suppose we’ll see many Black Friday ads, Small Business Saturday stories, and Cyber Monday deals this week? We might. Or, as Dorothy, the Tin Man, and the Scarecrow might say if the Warner Bros. movie, "The Wizard of Oz" (1939), were remade in 2011, “More ads and stories and deals! Oh, my!” Black ...
YouTube Gives Options For YouTube Channel Layouts - The Reel Web #14
This week our look at the Reel Web includes several news stories about online video, including the new channel layout that YouTube is playing it. There's several options to layout your channel as a Creator, Network, Blogger, or Everything. There's also changes to YouTube's Analytics page to streamline some of your videos' statistics and metrics, ...
Four Shopper Startups To Watch As Retailers Turn To iPads In Stores
One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that's why the New Media Minute is taking a look at some of the most innovative uses brands are making of iPads in retail stores, such as Sears, Burberry and Puma. In addition, the ...
YouTube's Own Marketing Advice For Retailers: Create Content, Not Commercials
Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S. in July and August of this year, and it's quickly growing into a major component of what people do online or how they consume information and entertainment. YouTube represents a lot of the growth of online video, ...
Video Marketing Advice For Retailers: Product Videos Alone Aren't Enough Anymore
Mark Robertson, Founder and CEO of the The Online Video Marketer’s Guide, ReelSEO.com, recently presented the session, Welcome to the ‘REEL’ Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker’s 2011 Video Commerce Summit. While he was at the summit, the online video guru sat down with 2011 Video Commerce Summit Conversations Host, Larry Kless, President and Founder ...
B2B Case Study Orabrush Tells YouTube Success Story To Walmart
I often use the Orabrush case study when I teach the Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program. The Orabrush success story illustrates how a small business in Salt Lake City used a YouTube channel to sell over 1 million units of its tongue cleaner.
The Weekly Online Video News Round Up - Google Plus Stampede Edition
Seems like just a handful of major companies dominated the past week in online video. There were numerous stories and opinions about the public launch of Google Plus. Netflix prompted headlines galore with a huge announcement, and questions continued to surround the possible sale and future of streaming site, Hulu.
Cloud-Based Video Editing & YouTube Tips - The Reel Web #5
Welcome to this week's episode of The Reel Web, ReelSEO's weekly video series covering the latest online video news, opinions, rumors, and production tips. This week's episode includes stories on cloud-based video editing, tips for filming prank videos and choosing the right YouTube Channel, and a handful of producer tips suggested by our Facebook friends.
Four Hot Digital Media Startups to Watch in Mobile Video & Online Video
Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket.
Volusion Partners With vzaar To Provide Ecommerce Video Solutions
vzaar, the video hosting platform continues to wrap up partnerships with some of the web's leading creative agencies. Today the company announced a new relationship with Volusion, one of the leading providers of ecommerce and shopping cart software, to power ecommerce video solutions for all of Volusion's online merchant clients.
Live Video Chat Solutions Spreading On Business Websites
We know live video chat is extremely popular in personal communication and entertainment, but what is the commercial upside to it? I showcase how new cutting edge technology with live video chat is letting visitors engage directly with brand reps – providing a more personal and helpful experience for customers and client prospects, and improving ...
