retail Articles

Retail is a syndicated comic strip distributed by King Features Syndicate. It is authored and illustrated by Norm Feuti. It made its newspaper debut on January 1, 2006, and then gained quickly in popularity following articles in The New York Times and TIME Magazine.
The strip is set in a fictional department store called “Grumbel’s.” Grumbel’s provides a wide array of goods; customers have been shown shopping for anything from garden equipment and electronics to ...

Top 500 Non-Entertainment Brands Worth 722M YouTube Views Monthly

Top 500 Non Entertainment Brands Worth 722M YouTube Views Monthly

OpenSlate put out their report on the top 500 non-entertainment brands on YouTube and some of the numbers are extremely interesting. For example, the category with the least number of brands in the list has the largest average subscribers per channel. Of course, they also have the third most subscribed to channel in the report.

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

ZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it’s hard to gauge the numbers in terms of ‘should you be moving budget dollars into these types of ads.’ Hopefully, more information will make for more conclusive determination on the impact of these types of ads.

Video is the Next Big Analytics Wave for Everything and Everyone

Video is the Next Big Analytics Wave for Everything and Everyone

From better traffic patterns to less perishable food loss, the potential for digital video as a big data source is unlimited. But we will have to choose wisely how it is used. Placing a new Starbucks? Sure. Trying to prevent crimes before they happen by profiling citizens? No thank you.

Super Bowl Commercials are Just For Fun Say Most Viewers [Research]

Super Bowl Commercials are Just For Fun Say Most Viewers [Research]

$4M to show ads to people who are really upset about the ads? That’s called the Super Bowl. Research says that many people are unaffected by the content of the ads. Some even think they’re wasted money and wasting their time.

65% of Viewers Watch More than Three-Quarters of a Video [REPORT]

65% of Viewers Watch More than Three Quarters of a Video [REPORT]

Invodo has released their Q3/Q4 E-Commerce Video Benchmarks Report and data shows online video has a major impact on the purchase decision of the viewer, with 1.81x more likely to buy a product. We take a look at the findings.

53% Say a YouTube Video Influenced a Purchase at Least Once?

53% Say a YouTube Video Influenced a Purchase at Least Once?

A new report states that over half the people surveyed purchased a product or service after watching a YouTube video – not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.

Sainsbury’s Bank On 50 Minute UGC Video For Christmas Campaign

Sainsburys Bank On 50 Minute UGC Video For Christmas Campaign

The UK Christmas ad market is about as competitive as it gets, and although John Lewis and Marks and Spencer may have won an early battle with the views and shares their campaigns have already attracted, Sainsbury’s hope to win the war with their long form user generated ad.

Millennials Watch Less TV, Use Smartphones and Tablets for Video Viewing [Report]

Millennials Watch Less TV, Use Smartphones and Tablets for Video Viewing [Report]

Millennials are watching less TV and are using their tablets and smartphones for viewing online video and broadcast content, according to a new report from YuMe. This should be a major concern to TV advertisers who are losing their audience to the internet.

Walmart Turn To Online Video With Shark Tank Type Reality Series

Walmart Turn To Online Video With Shark Tank Type Reality Series

Walmart are giving the American public the chance to vote on their favourite product in a new web series. Walmart will carry the winning entry in their on and offline stores and provide marketing and publicity support. The first show is out today – we think the dog wheelchair is the best thing ever.

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