research

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report] connected devices 360x240

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it's hard to gauge the numbers in terms of 'should you be moving budget dollars into these types of ads.' Hopefully, more information will make for more conclusive determination on the impact of these types of ads.
Pre roll Ads Most Tolerable Video Ad Format [Report] pre roll video advert 360x240

Pre-roll Ads Most Tolerable Video Ad Format [Report]

Yahoo! reports that 22% of people find pre-roll video ads acceptable. But is that an acceptable number based on the research? Half of the same audience also believes that ads should be more interactive, more relevant and that they should be given a choice in the ads they see.
65% of Viewers Watch More than Three Quarters of a Video [REPORT] invodo video 360x240

65% of Viewers Watch More than Three-Quarters of a Video [REPORT]

Invodo has released their Q3/Q4 E-Commerce Video Benchmarks Report and data shows online video has a major impact on the purchase decision of the viewer, with 1.81x more likely to buy a product. We take a look at the findings.
53% Say a YouTube Video Influenced a Purchase at Least Once? e commerce ecommerce video seo

53% Say a YouTube Video Influenced a Purchase at Least Once?

A new report states that over half the people surveyed purchased a product or service after watching a YouTube video - not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.
Why Is The Video Ad Industry So Slow To Adopt HTML5 As Standard?  html5 wall 360x240

Why Is The Video Ad Industry So Slow To Adopt HTML5 As Standard?

HTML5 is widely considered to be the new standard for rich content and video advertising because of its advantages over Flash but there is still a long way to go in terms of mass adoption. With little incentive for publishers to change, Google themselves have addressed the barriers surrounding the new mark up language.
The Second Screen Revolution: Do Advertisers Need To Worry?  video screens 360x240

The Second Screen Revolution: Do Advertisers Need To Worry?

As we surge towards the internet of things, where the digital touchpoints to a consumer outnumber the digits they have to touch them, is it becoming increasingly difficult for the media advertising industry to remain in control?
Tips and Best Practices to Optimize Your Video Advertising Campaign [Video] video advertising opportunity session 360x240

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.
How DoubleTree by Hilton Turned to Video to Engage Travelers dtour 360x240

How DoubleTree by Hilton Turned to Video to Engage Travelers

There's an interesting article on Google Insights about how the Doubletree by Hilton hotel chain began to use video to start driving engagement in their brand. They went with a user-generated content model that serves to create a fun travel experience around their hotels.
YouTube Video Insights for August 2013: But Wait, There’s More!

YouTube Video Insights for August 2013: But Wait, There’s More!

Some statistics you can take with you during the month of August, while you're laying out on a beach somewhere. Learn about the Gen C audience, refresh your knowledge about features on YouTube, and how YouTube compares to Sharknado. Why not?