The Social Video Blueprint, Part 3: It's About Views, Not Impressions
In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper into that shift to examine how social video allows media ...
New Survey Shows That *GASP* Americans Are Watching More Online Video
Americans are watching online video! Crazy right?! Oh wait, we know that. If we weren't watching so much more, Jeremy probably wouldn't have gotten flamed as much as he did in his anti-Netflix-consumer article... I mean in his article in which he said we needn't be so angry over their outrageous 60% price hike. I bet ...
Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June
Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received from comScore about their Video Metrix numbers, to sort of ...
Sneaky Employees Watching Mobile Online Video In The Workplace
Qumu is a "video platform provider," and they've just released a new version of their platform, version 6.0. To help celebrate and kick-off the launch, they've also released the findings of a very interesting study about online video in the workplace. They looked at how online video impacts the work environment, and found that men ...
Video Advertising and Mobile Apps – A Match Made in Heaven
Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also avail of methods to guide post-view user action.
Prime Time & Long-Form Online Video Is Up, Says Yahoo! Research
So the holiday weekend is over, we're all climbing out of food comas, lathering up skin lotion from too much sun and generally getting back into the groove. We're still free, we partied like it and now we've all got to pay. Luckily, I refrained from too much and so am actually in better shape ...
Consumption Of Nomadic Online Video To Outpace Home & Mobile Users
The NPD Group, who I like for their monthly video game sales charts, have thrown their hat into the online video research arena. They've just released a new report called Broadband Video: On Demand, On the Go, and On the Rise in conjunction with Connected Intelligence, which states that nomadic online video consumption will rise ...
Video Advertising Recall 2X Higher Than TV, According to Study
Yume and IPG Media Lab just released a really interesting study regarding how viewers engage with online video ads differently than they do with television ads. To draw their conclusions, they took measurements of facial expressions, eye movement and placement and biometrics to determine the interaction and engagement levels of both TV and online video...and ...
Horizon Media & Adap.tv Join Forces For New Video Advertising Platform
Adap.tv has partnered up with Horizon Media on a "next generation video ad buying and campaign management system." They are working together on integrating the Adap.tv for Advertisers with some new services that will give advertisers with diverse inventories spread across numerous sources and formats a better way to buy video ad placements.
Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising
We have long discussed the possibility that TV ad dollars will eventually shift to more interactive and engaging online video advertising and it seems that this might be the year we see a major move. In the Brightroll Video Advertising Report for Q1 2011, respondents said that they would shift almost 65% of ad money ...
Brightroll: Research & Reporting Key To Online Video Advertising Growth
Brightroll released the Q1 2011 Video Advertising Report this week and I already talked about part of it in one article (Targeting Tops Most Wanted List for Video Advertisers). However, there was so much good stuff in the tiny nine page report that it was quite possibly, bursting at the seams with juicy tidbits. So ...
Rhythm Reports 36% Growth in Q1 Mobile Video Advertising
Rhythm New Media have put out their Q1 2011 Mobile Video Ad Report and there are some very large numbers in it that show mobile video advertising is on the up and up and is definitely poised to continue that growth trend. Of course, those of us sitting on the toilet using our smartphones already ...
Online Video Will Replace The Traditional Job Interview
In a global marketplace, employers are beginning to realize that their best potential employees might not live in the same city, the same state, or even the same country. The connecting power of the Internet and social media, however, give companies the ability to recruit and screen potential applicants no matter how far away they ...
48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads
Smartphones are spreading like wildfire and users are beginning to rely more and more on them according to a recent study, The Mobile Movement: Understanding Smartphone Users, done by Google and Ipsos OTX, an independent market research firm. They pinged 5,013 US adult smartphone owners who use them for Internet near the end of 2010.
Nielsen Reports Majority of Online Video Viewers are Women
Now here's something extremely interesting if you put much stock in it. Nielsen, in its State of the Media Trends in TV Viewing—2011 TV Upfronts, stated that 54% of online video viewers are...female. That sort of flies in the face of what we have been seeing from all other research outfits up until now.
