research Articles

Research and experimental development is formal work undertaken systematically to increase the stock of knowledge, including knowledge of humanity, culture and society, and the use of this stock of knowledge to devise new applications (OECD (2002) Frascati Manual: proposed standard practice for surveys on research and experimental development, 6th edition. It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or deve...

Attention, Excitement and Video Ad Recall Levels are Screen Dependent?

YuMe teamed with IPG Media Lab to do an extremely interesting study on ad effectiveness which included biometric tracking for emotional response, attention. With bio-feedback and eye-tracking, I do believe it might be a one of a kind study for online advertising, plus, I'm a ...

Online Video Doesn't Need to Replace TV, and Won't

We all know the numbers, or at least, have an idea.  Online video burst on the scene not too long ago, and we have studies upon studies about how well it's doing and where we think it's going.  For every study that shows amazing growth, ...

4 Tips for Optimizing Your Online Video Ad Campaigns

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing ...

Memo to Candidates: Ooyala Finds Video Viewing Varies in Red States & Blue States

Ooyala issued its Q2 Global Video Index Report this morning along with some product updates. Each quarter, the company dips into its deep stores of anonymized viewing data to offer a glimpse at how people are watching online video around the world. The big news ...

4 Tips to Increase eCommerce Product Video View Rates & Raise Conversions

Invodo recently did a three month study that looked into the efficacy of the video view rate, how it applies to ecommerce and why it is an important metric. Since a lot of readers have products to sell I thought it shed some light on ...

Back-to-School Shopping Trends: VIDEO is KEY to Retail Clothing Sales for 2012 [Study]

New research from Google and Compete on back to school shopping trends in 2012 has found just how profoundly mobile and video have changed the shopping landscape for clothing and apparel. Here are a few highlights: More than 20% apparel consumers use their tablets or ...

Brand Mentions in Social Video Content Have No Effect on Sharing Potential

That’s according to fascinating new research carried out by a university in Australia, which found that the number of times a brand appears visually or verbally in a commercial had little or no impact on its popularity online. The study is the second led by Dr Karen Nelson-Field and ...

Unruly Social Video Lab Helps Brands Predict Social Video Viability

Unruly, a London-based analytics firm, announced the opening of the "world's first social video lab" today.  It's a lab that will help brands and agencies pre-test their video creations before they go out to market, using exhaustive analysis from Unruly to make sure the video ...

Online Video Increases TV & Cable Network Brand Engagement

ComScore recently released some new findings about How Multi-screen Consumers are Changing Media Dynamics for the Coalition for Innovative Media Measurement (CIMM). The report examines survey results regarding cross-media consumption on the Internet, TV and mobile devices.  Since they looked at online video a lot ...

Weekly Online Video News Round Up - Hard-Pressed for Time Edition

So, while you are reading this, I'm probably speeding across the country at some 700mph on my way to Los Angeles for E3 - the world's largest video game show. Still, I made some time to get this compiled so that you would have something ...

Long-Form Online Video Content Wins Out Across Platforms

Ooyala (yo!) put out their Global Video Index Report for Q1 2012 and it seems that long-form content is on the up, up and away route to fame and fortune. For content creators, like myself, who are working on generating new long-form content, that's awesome ...

Video Transforms Advertising: Learn How at the Online Video Advertising Summit & Save with ReelSEO

Our friends over at VideoNuze are holding the Online Video Advertising Summit in New York on Tuesday, June 19.  If you would like to go, you should know that the Early Bird Discount expires this Friday at 6 PM Eastern.  Readers of this site can ...

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity. But ...

Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There's loads of other info available as well ...

TV Still Dominant Video Consumption Platform, For Now

The Consumer Electronics Association (CEA) just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren't really contributing all that ...