Topic - Online Video & research
Online Video Tops All but Facebook in Social Media Marketing Usage
Yes, that’s a bold statement, but it’s according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage.
Want to know more? Well you know the deal, Clicky clicky and get the 411 on how your industry is doing.
Video and Social Marketing Reach a Groundswell
One of the highlights of the day-long track on Social Media & Video Strategies held in conjunction with Search Engine Strategies conference in San Jose, was a presentation by industry leader Nate Elliott, Principal Analyst, Forrester Research on the Groundswell, a book based on analysis by Forrester Research on how they look at social marketing. All too often marketers launch a Facebook, Twitter or YouTube account without a social media strategy which according to Forrester is a backwards approach.
Online Ad Effectiveness Rivals TV? Yep!
I just wrote (yesterday) that we need some sort of study of online video ads versus TV ads. Oddly, here’s a study that did almost exactly that. They didn’t focus on video advertising online, unfortunately, but they’re near the mark.
TV Not Losing to Web Video Ads Anytime Soon
It has long been put forth that less being spent on TV advertising means more going to online video advertising, but a recent report from eMarketer states that it’s simply not true. We all know that our industry is growing at an amazing rate and will probably continue to do so for some time. We also know that ad spending is increasing for online video, so where is that money coming from?
Google Users Are More Loyal & More Active… Probably
New data from ComScore shows that Google users run more searches than Yahoo and Microsoft users… combined. According to the research, Google users conduct an average of 54.5 searches. Yahoo users perform 24.5 searches and Microsoft users run 26.9 queries.
More interesting than that, though, are the loyalty numbers.
Video vs Social Media, OR Why I Don’t Trust The Pew Study
You know, if I’m not careful, I’m going to rapidly turn into The Blogger Who Only Talks About Nalts. Of course, if he’d stop writing so many insightful articles related to the online video space, then maybe I’d be forced to go out and find something else to talk about. Until then… you should definitely throw Nalts’ RSS feed in your preferred reader.
A recent article, “Why Online Video Will ALWAYS Trump Social Media”, discusses a new study from Pew that says more people watch online video than use social media (62% compared to 46%).
Yahoo Finds Online Video Viewing Peaks, New Engagement Measurements?
Are people watching videos during the day? At Work? Doesn’t everyone? Yahoo commissioned some new research to find out just exactly how consumers interact with online video including where, when and how much…
Online Video Viewership up, Moving to TV Screen
Pew Research’s Mary Madden, Senior Research Specialist, believes that the online video audience is growing. Not a big surprise. But she also believes that many are beginning to migrate away from the computer screen in favor of the television screen.
The recent, and poorly named, report ‘The Audience for Online Video-Sharing Sites Shoots Up’ states that online video viewership has nearly doubled since 2006. With double digit growth over the last few years this is no big surprise to those in the know. But the winds of change seem to be blowing on what screen they are watching that video on.
On Video Cloud 9 – Video & Cloud-based Computing
Video can sometimes require a large amount of resources. So it’s no wonder that with the ever-increasing popularity of cloud-based computing that someone realized it might be a good way to go with online video. This past week, FierceOnlineVideo published a good post that looks at how “cloud computing,” can be applied to support online video destination sites.
If you’re not familiar with cloud computing then read on and find out how it’s helping some online video businesses keep things flowing freely in streaming media.
Video is Most Effective Content for Social Media Releases
A Social Media Release (SMR) is meant to engage the audience through the use of particular multimedia features that are present in it. But you need to know what will compel your audience to interact as well so here are some ideas thanks to MarketingSherpa.
Consumer Generated Video Ad Campaign Tips
It’s the dream of all marketers and website owners, get the consumers, users or your target audience to do your work for you. Have them create the content and spread the word. So what better way to do that than by asking them to create media for your ad campaigns…
Recent research states that more than 40% of marketers in the US plan on asking their consumers to create content for ad campaigns according to Forrester Research. The requests will come in the form of contests and allow the marketers to get direct feedback from their users bringing them closer to understanding what it is they would like to see from the company and brand.
Paid Video to Overtake Free Video on the Web in 2009?
According to a recent Strategy Analytics webinar, paid video will overtake free video online this year. Digital media analyst Martin Olausson believes that it will top it by about $800 million before the year ends.
