Web Series Viewership Continues To Rise, While Cable TV Drops
Blip.tv and Dynamic Logic got together for some research into web series viewing habits, and did some number crunching to see when where and how people are consuming original web series offered at Blip.tv. It also gleaned some information on how the viewers feel about the advertising they encounter.
Is Video Email Marketing There Yet? Share Your Opinions
The Web Video Marketing Council is conducting its second annual Video Email Marketing Survey to examine how marketing professionals are using online video, social media and, in particular, video email in their outbound marketing and communications efforts. We'd like your help and you're invited to participate in the short online survey here. For your participation, you'll ...
Hulu Ad Swap Gives Users More Control Over Which Ads They See
Let's face it, Hulu's current ad recommendation engine sucks. No matter what you tell it, it still shows you the same ads, and then just doesn't give you the option of telling it to not show you those particular ads anymore. At least, that's what it's been in my experience anyway. Now, they are offering ...
Which States See The Most Video Ad Impressions & Why?
YuMe put out their Q2 report on video ad metrics and some of the numbers might be a bit surprising. For example, California alone is over 10% of all video ad impressions while Texas and New York are each just over 6%, so almost a quarter of all ad impressions are going to those three ...
Mobile Video Soars: Half Of All Mobile Device Owners Shoot Video Once A Week
Photobucket pulled some numbers from their users of late to find out that mobile video uploads are continuing to soar. In fact, they have grown something like 300% in the past year (July 2010-2011). If we were to do a survey of new phones that came out in that time there would be a lot ...
A New Breed Of Online Video Viewer - How Audiences Are Becoming More Engaged
The traditional TV model is being disrupted, and with this comes a new breed of viewer: one that seeks out new experiences, engages with content, and expects things on their terms. We know from comScore that 13.5m viewers watch 17 hours of video per month. But what we at Specific Media wanted to understand was ...
Publishers Using Multiple Supply-Side Partners In Highly Variable Video Advertising Market
TubeMogul did some research of late to look at how CPM rates vary on sites by ad platform and exchange and the results were pretty drastic with variations up to $6.10 in CPM rates. That's pretty large all things considered and gives a good reason to be on a demand-side platform (DSP, like TubeMogul) that ...
10 Reasons Why YouTube Is Better Than TV For Marketers & Advertisers
Television is still one of the most popular media outlets and advertisers will always want their products to be shown into the homes of millions each day. For older people this is the main way that they will be reached but for the younger generations there will be better ways to contact them. Some spend ...
The Social Video Blueprint Part 6: Social Video Strategies
Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good advice. In social video, brands that jump in with reckless ...
The Weekly Online Video News Round Up - Internet TV Edition
Another big week for major world news, as the UK riots took center stage for most of the week. It was a huge week for online video and online video news as well. Because we know many of you are even busier than us (if that's possible), we like to try and compile the biggest ...
Multilingual Video SEO: Go Global By Marketing Video In Multiple Languages
Trying to optimize your videos can be like an art-form at times, but what happens when you want to go global? With foreign language use online growing at phenomenal rates, more and more video producers—amateurs and professionals alike—are choosing to go multilingual. And it certainly makes sense. A recent Eurobarometer survey found that 9 out of ...
Video Ads Are The Most Effective, Move 41% of Affluents to Take Action
I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% of affluent people who saw video ads then took an ...
The Social Video Blueprint, Part 4: It's About Shares, Not Clicks
Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. Today, we're going to take a look at how sharing ...
Will Netflix Be Crowned The King Of The Living Room?
Whether through apps, game consoles or connected TVs, Netflix is well on its way to living room dominance. The market for connected TVs with built-in apps for Netflix, YouTube and others is poised for massive growth in the next few years, while 60% of homes that have these apps are using them once a week ...
More Netflix Users Watch On Gaming Consoles, Hulu Users On Computers
Netflix and Hulu are often compared to one another, because they both offer streaming television and movie content. But their users are actually quite different. In fact, Nielsen said that after breaking down Hulu and Netflix users and behaviors, they found a massive disparity in what specific types of content people are using each of the ...
