The IAB was curious as to what agencies and marketers were doing with the ad budget in terms of TV and digital video. With the third year of the NewFronts upon us it seems like a good time to dive into the research. The trend? We all know the trend… TV is losing ground to digital video advertising. But is the money coming directly from the former’s budget and into the latter’s?
How does the duration of the mobile video ad impact metrics like completion rates and click through rates? Does a longer ad mean more drop off and less clicks or is there some plot twist in the story? The only way to truly find out is to dive right in and check out what the Mobile Marketing Association’s latest research came back with.
The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it’s not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).
Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?
Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!
Google UK wanted to show that UK YouTube users weren’t an anti-social lot with no friends and no interactions online, but were actually pretty active and engaged. So, they teamed up with Ipsos and produced a nifty little infographic that gives the world some insight into British Internet habits.
A new report states that an incredible 90% of TV viewers also visit Google and YouTube, signaling the shared audience between both digital and television, and suggesting that TV viewers are increasingly using these platforms to interact with other fans and engage in a show.
The music industry has often cited piracy and illegal downloading as the main reason for the decline in revenues over the past decade, A recent report on the effect of sales of Warner Brother’s artists during a YouTube blackout, suggests that YouTube may have played a more significant role in loss of earnings than previously thought.
Charts and graphs not your thing? Then you need to watch this video series from Shutterstock which gives you all the pertinent details on how awesome online video is doing. Sure there are some motion graphics and charts etc, but it’s not only demonstrating the power of online video, but also, because it’s Shutterstock, the range of stock footage you might find there. Well done one and all, but where’s the UK version?
A massive DDoS attack is raging across the net and an equally massive video-centric site may be the source of it according to a web security report from Incapsula. We throw on our deerstalker and follow the clues to find out who left the door open to such exploitation. You might not like what we find, or you might find some sweet, sweet irony in it all.