research Articles

...

YouTube Tops Facebook, Twitter, & All Social Media In User Satisfaction

YouTube Tops Facebook, Twitter, & All Social Media In User Satisfaction

Facebook has all kinds of gaudy statistics at their disposal. They have more users than pretty much any online service (over 600 million), and their usage statistics (logins, time spent on site, posts, interactions, etc.) are through the roof. But there's one significant measurement where, …

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

There's a new report out from eMarketer called "7 Trends for Video Advertising Engagement." It's a 23-page affair examining the ins and outs of video marketing engagement—how to engage viewers, how to measure engagement levels, and much more. It's exhaustive on the topic of online …

Enterprise Business Video Adoption Trends and Hurdles

Enterprise Business Video Adoption Trends and Hurdles

For more than five decades, video has been established as an entertainment medium, a lean-back living room experience. Using it as a critical tool in an enterprise business environment is poorly understood, said Steve Vonder Haar, Research Director of Interactive Media Strategies as he launched …

Online Video Bolsters Television Ad Campaign Performance Says YuMe

Online Video Bolsters Television Ad Campaign Performance Says YuMe

YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen's National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS …

paidContent 2011: Learn From An Impressive Lineup of Digital Goods Experts

paidContent 2011: Learn From An Impressive Lineup of Digital Goods Experts

paidContent has long led the charge in covering, as they say, "the economics of digital content." This year they're hosting another conference event, called paidContent 2011, filled with round-table discussions, Q&A's, and keynote speakers from some of the web's leading content creators like Huffington Post, …

Oscar Fever Hits the Web with Social Media Campaign

Oscar Fever Hits the Web with Social Media Campaign

Oscar fever is here again. Just to make sure you are included, they've created online presences this year where you can check out trailers of all the nominees and check out the celebrations backstage online in real-time as the awards are accepted. That seems like …

Auto-Optimizing Video Ad Campaigns Gets a Hero in SpotXChange’s Otto

Auto Optimizing Video Ad Campaigns Gets a Hero in SpotXChanges Otto

Like Otto von Bismarck, SpotXchange's Otto wants to rule the world. Well at least the world of online video ad campaigns and I don't know that Bismarck was bent ruling anything more than the German Empire. But hey, two dudes named Otto. Sure I could …

Brightroll Earmarks $1 Million for Online Video Research

Brightroll Earmarks $1 Million for Online Video Research

Tod Sacerdoti just recently announced that Brightroll would bankroll $1 million for industry research. Oddly and independently, Mark and I were just talking about getting into the industry research business. I smell a plan percolating in my head. Until that becomes a fresh-brewed cup of …

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Accustream just recently published, Pro Online Video 1999 – 2014: Consumption and Category Share Analytics. I'm guessing that they're doing an extrapolation to the future based on trends that were ongoing so far in the industry. In their report they state "Professional video produced, published …

Newspapers Rock Online Video, Smoke Broadcasters in Uploads

Newspapers Rock Online Video, Smoke Broadcasters in Uploads

Brightcove again teamed up with TubeMogul to take a look at online video and its usage, including engagement and discovery, which they've published as the Q4 2010 Online Video & the Media Industry Quarterly Research report. As Team America might say… Quarterly Reports! F-Yeah! (Mark will love …

↑ Top