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YouTube Beats Facebook & Twitter For Educational Social Video Potential

YouTube Beats Facebook & Twitter For Educational Social Video Potential

Well, it's official. YouTube is better than Twitter. At least… it is where education is concerned. That's the word from college professors who participated in a new study by Brabson Survey Research Group and Pearson, who overwhelmingly saw more value for secondary education in YouTube's …

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face …

Vimeo, YouTube, ITV, DailyMotion See SEO Boosts as Google Panda (Farmer) Update Hits UK

Vimeo, YouTube, ITV, DailyMotion See SEO Boosts as Google Panda (Farmer) Update Hits UK

Searchmetrics did some research into how top websites were affected by that big Google algorithm update back in February that has been harshing the mellow of many website owners. The reason for the report is that as of Wednesday, the update went live across the …

Relax, People, Bing Isn’t Overtaking Google Anytime Soon

Relax, People, Bing Isnt Overtaking Google Anytime Soon

New data this week from Hitwise shows Bing on a pretty impressive upswing in the search engine market share race. And while that's definitely something worth pointing out and taking notice of, it's not really earth-shattering. It's definitely not a sign that Bing is about …

Why You Should Consider Online Games as a Video Marketing Channel

Why You Should Consider Online Games as a Video Marketing Channel

While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve …

Video Ad Spending to Increase 22% in 2011 says IAB Survey

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are …

Pharma and Retail Top Video Advertising Completion Rates Says PointRoll

Pharma and Retail Top Video Advertising Completion Rates Says PointRoll

PointRoll delivers interactive video, rich media, social and mobile advertising. Their report on 2010 Rich Media Benchmarks is mostly about display ads. However, there is some small portion of it about video which I found interesting. For example, Pharma video ads (for whatever reason) reach …

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

I am a proponent of choice. Give me a choice of something or another and I'm a happy camper. Give me a choice in which ad to watch and when? Well, I might actually tolerate sitting through the ads and not get up and run …

YouTube Overhauls Search Options System, Now Called Filter & Explore

YouTube Overhauls Search Options System, Now Called Filter & Explore

I've complained plenty of times about how tough it can be to find a video on YouTube using the "search" or "browse" function. The filters have always been too basic and too restrictive for my tastes. But now I may have to shut my mouth …

Mobile Video Users Jump 40% Says Nielsen, But Growth Rate Declines

Mobile Video Users Jump 40% Says Nielsen, But Growth Rate Declines

Nielsen just released their Q3 and Q4 2010 State of the Media for mobile video usage. In the report they state that mobile video users jumped some 40% just both Q3 and Q4 in year-over-year numbers. That's a pretty massive jump so I thought it …

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