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Consumption Of Nomadic Online Video To Outpace Home & Mobile Users

Consumption Of Nomadic Online Video To Outpace Home & Mobile Users

The NPD Group, who I like for their monthly video game sales charts, have thrown their hat into the online video research arena. They've just released a new report called Broadband Video: On Demand, On the Go, and On the Rise in conjunction with Connected …

Video Advertising Recall 2X Higher Than TV, According to Study

Video Advertising Recall 2X Higher Than TV, According to Study

Yume and IPG Media Lab just released a really interesting study regarding how viewers engage with online video ads differently than they do with television ads. To draw their conclusions, they took measurements of facial expressions, eye movement and placement and biometrics to determine the …

Horizon Media & Adap.tv Join Forces For New Video Advertising Platform

Horizon Media & Adap.tv Join Forces For New Video Advertising Platform

Adap.tv has partnered up with Horizon Media on a "next generation video ad buying and campaign management system." They are working together on integrating the Adap.tv for Advertisers with some new services that will give advertisers with diverse inventories spread across numerous sources and formats …

Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising

Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising

We have long discussed the possibility that TV ad dollars will eventually shift to more interactive and engaging online video advertising and it seems that this might be the year we see a major move. In the Brightroll Video Advertising Report for Q1 2011, respondents …

Brightroll: Research & Reporting Key To Online Video Advertising Growth

Brightroll: Research & Reporting Key To Online Video Advertising Growth

Brightroll released the Q1 2011 Video Advertising Report this week and I already talked about part of it in one article (Targeting Tops Most Wanted List for Video Advertisers). However, there was so much good stuff in the tiny nine page report that it was …

Rhythm Reports 36% Growth in Q1 Mobile Video Advertising

Rhythm Reports 36% Growth in Q1 Mobile Video Advertising

Rhythm New Media have put out their Q1 2011 Mobile Video Ad Report and there are some very large numbers in it that show mobile video advertising is on the up and up and is definitely poised to continue that growth trend. Of course, those …

Online Video Will Replace The Traditional Job Interview

Online Video Will Replace The Traditional Job Interview

In a global marketplace, employers are beginning to realize that their best potential employees might not live in the same city, the same state, or even the same country. The connecting power of the Internet and social media, however, give companies the ability to recruit …

48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads

48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads

Smartphones are spreading like wildfire and users are beginning to rely more and more on them according to a recent study, The Mobile Movement: Understanding Smartphone Users, done by Google and Ipsos OTX, an independent market research firm. They pinged 5,013 US adult smartphone owners …

Nielsen Reports Majority of Online Video Viewers are Women

Nielsen Reports Majority of Online Video Viewers are Women

Now here's something extremely interesting if you put much stock in it. Nielsen, in its State of the Media Trends in TV Viewing—2011 TV Upfronts, stated that 54% of online video viewers are…female. That sort of flies in the face of what we have been …

30% of Homes Have Internet Connected TV Reports Leichtman, But Research Seems Shaky

30% of Homes Have Internet Connected TV Reports Leichtman, But Research Seems Shaky

Just about one in three homes in the US (really three in ten) have been found to have a TV that is connected to the Internet, whether it be through a game console, Blu-ray player or the TV itself according to a new report from …

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