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A New Breed Of Online Video Viewer - How Audiences Are Becoming More Engaged

A New Breed Of Online Video Viewer   How Audiences Are Becoming More Engaged

The traditional TV model is being disrupted, and with this comes a new breed of viewer: one that seeks out new experiences, engages with content, and expects things on their terms. We know from comScore that 13.5m viewers watch 17 hours of video per month. ...

Publishers Using Multiple Supply-Side Partners In Highly Variable Video Advertising Market

Publishers Using Multiple Supply Side Partners In Highly Variable Video Advertising Market

TubeMogul did some research of late to look at how CPM rates vary on sites by ad platform and exchange and the results were pretty drastic with variations up to $6.10 in CPM rates. That's pretty large all things considered and gives a good reason ...

10 Reasons Why YouTube Is Better Than TV For Marketers & Advertisers

10 Reasons Why YouTube Is Better Than TV For Marketers & Advertisers

Television is still one of the most popular media outlets and advertisers will always want their products to be shown into the homes of millions each day. For older people this is the main way that they will be reached but for the younger generations ...

The Social Video Blueprint Part 6: Social Video Strategies

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good ...

The Weekly Online Video News Round Up - Internet TV Edition

The Weekly Online Video News Round Up   Internet TV Edition

Another big week for major world news, as the UK riots took center stage for most of the week. It was a huge week for online video and online video news as well. Because we know many of you are even busier than us (if ...

Multilingual Video SEO: Go Global By Marketing Video In Multiple Languages

Multilingual Video SEO: Go Global By Marketing Video In Multiple Languages

Trying to optimize your videos can be like an art-form at times, but what happens when you want to go global? With foreign language use online growing at phenomenal rates, more and more video producers—amateurs and professionals alike—are choosing to go multilingual. And it certainly makes ...

Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% ...

The Social Video Blueprint, Part 4: It's About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. ...

Will Netflix Be Crowned The King Of The Living Room?

Will Netflix Be Crowned The King Of The Living Room?

Whether through apps, game consoles or connected TVs, Netflix is well on its way to living room dominance. The market for connected TVs with built-in apps for Netflix, YouTube and others is poised for massive growth in the next few years, while 60% of homes ...

More Netflix Users Watch On Gaming Consoles, Hulu Users On Computers

More Netflix Users Watch On Gaming Consoles, Hulu Users On Computers

Netflix and Hulu are often compared to one another, because they both offer streaming television and movie content. But their users are actually quite different. In fact, Nielsen said that after breaking down Hulu and Netflix users and behaviors, they found a massive disparity in what ...

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