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Expect Usage-Based Billing On Web From Cable Providers Soon

Expect Usage Based Billing On Web From Cable Providers Soon

I actually wondered if this was something cable providers were chewing on in regards to the increased popularity of Netflix and Hulu.  Bloomberg reports that companies like Time Warner Cable, Inc, are considering charging customers for the amount of data they consume.  The extra charges ...

Viewers Watch Video On Tablets 30% Longer Than On Desktop

Viewers Watch Video On Tablets 30% Longer Than On Desktop

Ooyala just dropped some new research via their Global Video Index which used data from July 1st through September 30th and used an anonymous cross-section of Ooyala customers and partner databases which is stated as being, "an array of broadcasters, studios, cable operators, print publications, ...

Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips

Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips

Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Video & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement. The report focuses on three areas: platform usage, online video engagement and discovery, and mobile ...

The Great Canadian Online Video Advertising Boom is Coming

The Great Canadian Online Video Advertising Boom is Coming

IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our [America] northern neighbors. It makes sense since Canadians top the world in online video consumption (20.2 hours per viewer per month) and ...

How To Run A Successful Online Video Contest: An Overview

How To Run A Successful Online Video Contest: An Overview

This post is the first in a seven-part series that looks at how to plan and execute a successful online video contest. We'll examine what separates the successful video contests from the unsuccessful one's, and offer a road map marketers can use to help ensure ...

For Social Video Success, Make 'Em Laugh

For Social Video Success, Make Em Laugh

The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video. Specifically, the infographic looks at how well social video works for brands and advertisers that are using video within social media and social networks. It ...

50% Of All In-Stream YouTube Video Ads Are Skippable

50% Of All In Stream YouTube Video Ads Are Skippable

Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over which advertisers' messages they want to see and when, is now pushing 18 years of video ads per day. On ...

Real Time Bidding On Video Ads All It's Cracked Up To Be?

Real Time Bidding On Video Ads All Its Cracked Up To Be?

TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air. The ...

Qwilt Allows Network Operators To Determine Video Traffic, Maybe Even Charge Separately

Qwilt Allows Network Operators To Determine Video Traffic, Maybe Even Charge Separately

This just sounds bad. On the surface you might think that Qwilt, a startup that was recently funded by Accel Partners, Redpoint Ventures, Crescent Point Group, RealNetworks founder Rob Glaser and other investors, has some really good ideas. Their technology is said to allow network operators ...

Web Series Viewership Continues To Rise, While Cable TV Drops

Web Series Viewership Continues To Rise, While Cable TV Drops

Blip.tv and Dynamic Logic got together for some research into web series viewing habits, and did some number crunching to see when where and how people are consuming original web series offered at Blip.tv. It also gleaned some information on how the viewers feel about the ...

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