research Articles

...

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

Share Your Opinions In The “Video Production Professionals” Survey

Share Your Opinions In The “Video Production Professionals” Survey

If you have experience with creating, editing, publishing or managing online video content at your organization, you have the opportunity to provide your feedback, opinions and experiences as part of the "Video Production Professionals" research study being conducted by Interactive Media Strategies, an online video ...

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

What did we see with this year's Super Bowl ads getting a head start on YouTube?  Did making them available online before the Super Bowl make their $3.5 million investment a ridiculous waste of money, or did the ads find an amazing harmony in being ...

What Does The Latest Nielsen Data Say About Cord Cutting?

What Does The Latest Nielsen Data Say About Cord Cutting?

More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes ...

The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research

The Dramatic Impact Of Social Video Recommendations On Brand Metrics   Unruly & Decipher Research

According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad's message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the ...

YouTube Slam - YouTube To Aid Video Discovery With Weekly Head-To-Head Video Battles

YouTube Slam   YouTube To Aid Video Discovery With Weekly Head To Head Video Battles

YouTube today announced YouTube Slam, a new "experiment" they cooked up with Google Research. On the surface, it's a pitch to fans to be a part of creating the next viral video sensation--the YouTube blog post says you can help discover the next Charlie Bit ...

What Makes Them Click - 5 Reasons Online Video Is So Persuasive

What Makes Them Click   5 Reasons Online Video Is So Persuasive

I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own ...

Online Video Advertisers Can't Always Get What They Want In Pricing & Measurement

Online Video Advertisers Cant Always Get What They Want In Pricing & Measurement

Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't ...

Mixpo Mixes In Measurement With New Mixpo BrandMeasure Product

Mixpo Mixes In Measurement With New Mixpo BrandMeasure Product

The big question that all of us have been thinking about and many have asked is; what is the video ad campaign impact on brands. Today, Mixpo is helping us determine the answer to that very question as they release information on their new Mixpo ...

YouTube And TV Ads Are Better Together

YouTube And TV Ads Are Better Together

It's like peanut butter and chocolate all over again. A new report from Google and Ipsos, who has got a creepy tagline "Nobody's Unpredictable," took a look at ad effectiveness in terms of ad recall and and brand metrics and found, once again, that TV ...

↑ Top