The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research
According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations ...
YouTube Slam - YouTube To Aid Video Discovery With Weekly Head-To-Head Video Battles
YouTube today announced YouTube Slam, a new "experiment" they cooked up with Google Research. On the surface, it's a pitch to fans to be a part of creating the next viral video sensation--the YouTube blog post says you can help discover the next Charlie Bit My Finger or Surprised Kitty. Each week, featured new videos ...
What Makes Them Click - 5 Reasons Online Video Is So Persuasive
I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own business.
Online Video Advertisers Can't Always Get What They Want In Pricing & Measurement
Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't yet made the transition to video advertisers.
Mixpo Mixes In Measurement With New Mixpo BrandMeasure Product
The big question that all of us have been thinking about and many have asked is; what is the video ad campaign impact on brands. Today, Mixpo is helping us determine the answer to that very question as they release information on their new Mixpo BrandMeasure (I told you something big was coming from them).
YouTube And TV Ads Are Better Together
It's like peanut butter and chocolate all over again. A new report from Google and Ipsos, who has got a creepy tagline "Nobody's Unpredictable," took a look at ad effectiveness in terms of ad recall and and brand metrics and found, once again, that TV and online video ads are very complementary.
Expect Usage-Based Billing On Web From Cable Providers Soon
I actually wondered if this was something cable providers were chewing on in regards to the increased popularity of Netflix and Hulu. Bloomberg reports that companies like Time Warner Cable, Inc, are considering charging customers for the amount of data they consume. The extra charges would likely make people consider whether they want to spend ...
Viewers Watch Video On Tablets 30% Longer Than On Desktop
Ooyala just dropped some new research via their Global Video Index which used data from July 1st through September 30th and used an anonymous cross-section of Ooyala customers and partner databases which is stated as being, "an array of broadcasters, studios, cable operators, print publications, online media and consumer brand companies in over 30 different ...
Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips
Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Video & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement. The report focuses on three areas: platform usage, online video engagement and discovery, and mobile engagement. Today we're going to look at their findings on ...
The Great Canadian Online Video Advertising Boom is Coming
IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our [America] northern neighbors. It makes sense since Canadians top the world in online video consumption (20.2 hours per viewer per month) and roughly 22.3 million Canadians (90% of Internet users there) are ...
How To Run A Successful Online Video Contest: An Overview
This post is the first in a seven-part series that looks at how to plan and execute a successful online video contest. We'll examine what separates the successful video contests from the unsuccessful one’s, and offer a road map marketers can use to help ensure a great contest. Throughout the next six weeks, we’ll look ...
For Social Video Success, Make 'Em Laugh
The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video. Specifically, the infographic looks at how well social video works for brands and advertisers that are using video within social media and social networks. It also has some interesting data on what kind of videos ...
50% Of All In-Stream YouTube Video Ads Are Skippable
Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over which advertisers’ messages they want to see and when, is now pushing 18 years of video ads per day. On top of that impressive number, YouTube has also announced that ...
Real Time Bidding On Video Ads All It's Cracked Up To Be?
TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air. The results? Brands are, indeed, seeing considerable lift from video advertising ...
Qwilt Allows Network Operators To Determine Video Traffic, Maybe Even Charge Separately
This just sounds bad. On the surface you might think that Qwilt, a startup that was recently funded by Accel Partners, Redpoint Ventures, Crescent Point Group, RealNetworks founder Rob Glaser and other investors, has some really good ideas. Their technology is said to allow network operators to determine video traffic and then shunt it to its ...
