Topic - Online Video & research
Online Video Continues Ridiculous Trajectory
ComScore has released their online video numbers for September 2009, and the trend continues. Online video views are again at an all time high.
More than 168 Million U.S. viewers watched online video during that month, accumulating nearly 26 Billion total views. Holy cow.
CIMA Survey – Video and Search Receive Highest Results
I interview the Chicago Interactive Marketing Association’s (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.
Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010?
TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries. The purpose of the research study was to explore current and future trends in the use of online video amongst marketers across companies of all sizes. And, as you might expect, the news is good for the business of online video.
Learnings From This Week’s Viral Video Success Stories
I’m a bit of a viral video nerd. I like following the trends, seeing what videos are exploding versus those that are not, and then the real fun: trying to figure out what makes one work where another fails. It’s a very inexact science.
This week I want to look at three viral video stories—case studies, if you will.
Several Million in Ad Dollars to Hulu
Reports are saying that Publicis has shifted several million dollars of ad spend to Hulu from other places though we’re not sure where those places exactly are or do we?
Video Drives Search – Magical Convergence for Brand Marketers
I interviewed Geoff Ramsey, CEO an co-Founder of the Internet research firm eMarketer to ask his opinion: what has been the effect of video on the search experience and search marketing? Usually you don’t expect someone the head of an major research and analytics firm to answer with the adjective of “magical,” but read the article and you can understand his enthusiasm.
Online Video and Brand Guidelines – Challenges and Tips
In this podcast episode, I discuss my experiences with companies’ brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.
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Video Online Helps People Forget Financial Crisis
The Internet seems to be the leading way for Americans to ignore the global financial meltdown. But out of all the distractions the web offers what do you think was the number one thing? Well, if ReelSEO is writing about it, you can bet it’s online video.
An Exabyte a Month of Video Viewing? Sooner than you Think!
I know, you’re asking what the hell an exabyte (EB) is aren’t you? Well it’s 1,000,000,000,000,000,000 bytes – a quintillion, 1018, a billion gigabytes, a…well you get the picture. Yes, quintillion is a word (the US/UK version not the other one). When? Delve into the sea of zeroes with me and find out.
Online Video Ad Budgets to Increase 50% in Next 12 Months?
Online Video Ad budgets are set to explode according to new research and expand more than 50% over the next 12 months. The research, conducted by Web TV Enterprise, surveyed media buyers (presumably in the UK where the company is). Around 97% booking pre-roll ad campaigns now said they would be continuing at their present levels or increasing their spend.
Social Media & User-Generated Video – The Power Of Trust
We wanted to share Part 2 of our interview with Nate Elliott, the Principal Analyst at Forrester Research (see Part 1 The Groundswell -here). The interview was conducted during the Search Engine Strategies conference in San Jose in mid-August, where Elliott was a keynote speaker.
July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable
July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable giant or is it just a fluke due to lack of interesting things to see?
