reputation management Articles

Reputation management is the practice of understanding or influencing an individual or business’ reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas such as astroturfing review sites, trying to censor negative complaints or using gamey SEO tactics to influence results, there are also ethical forms of reputation man...

Why You Should Not Disable YouTube Comments [Creators Tip #133]

Why You Should Not Disable YouTube Comments [Creators Tip #133]

If you are a brand or a creator on YouTube, you may be tempted to disable the comments on your videos, especially if they are always overwhelmingly negative On this week's Creator's Tip, we but we want to give you a few reasons why you might want to reconsider that decision.

Without My Consent – How Video Professionals Can Avoid Online Privacy Violations

Without My Consent – How Video Professionals Can Avoid Online Privacy Violations

How would you feel if someone posted an online video of you or a loved one in a private situation for the whole world to see? It’s scary how much video is being posted online that doesn't respect the privacy rights of others, including from ...

Defamation and Libel In Online Video – How To Protect Yourself

Defamation and Libel In Online Video – How To Protect Yourself

Grant Crowell of ReelSEO answers this week's submitted legal video marketing question: Is it legal for someone to make a video to purposely ruin a company or person's business reputation? Learn how to best handle and protect yourself from defamatory online video, legally and professionally.

Monitoring Video Listings for Business – The Search Monitor

I recently interviewed Lori Weiman, CEO of the online reputation management company The Search Monitor, and tested out her company's Competitor and Trademark Monitoring tools, which have the ability to monitor and segment actual video results across organic search listings, multiple web channels and websites.

Youtube, Web Video and SEO Reputation Management

Sage Lews of talks to ReelSEO about using online video for SEO reputation management and the challenges with online video. Sage talks about and debates whether or not marketer's should allow comments when posting videos to YouTube.

What's Your Online Video SEO Reputation Worth? Grant Crowell, reporting for, discusses the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”

Video Reputation Management Solutions With Reputation Defender's Michael Fertik

Do you feel the need to trust a professional service to monitor your online reputation protect your privacy, and maybe even use for civil and criminal lawsuits? ReelSEO's Grant Crowell interviews Michael Fertik, CEO of ReputationDefender, about where automated tools are today with monitoring video ...

Video Search "buzz" for Presidential Candidates' Names Closely Matches Vote Results

Many data surveys were publicized during the 2008 election comparing the online popularity of candidates in the social media space, including for video content. But does online buzz match really match up with offline conversions, in this case - voting patterns for presidential candidates? When ...

Measuring Social Media Buzz With Video (how Obama Beat McCain)

What are people saying about you, where are they saying it, how are they saying it (with text, video, images), is it positive or negative, and how should you act on it? A new "Prime Buzz" metric tool, created by the search marketing firm Prime ...

More Video SEO Reputation Management – Traps, Tools, and Tips

ReelSEO's Grant Crowell interviews another panelist from the recent SMX East conference on search and reputation management, Seregeti Communications' Director of Search, Simon Heseltine. Simon offers some special tips on utlizing social media sites and local search.

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