reputation management

Reputation management is the practice of understanding or influencing an individual or business’ reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas such as astroturfing review sites, trying to censor negative complaints or using gamey SEO tactics to influence results, there are also ethical forms of reputation management, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.
Public relations firm Weber Shandwick claims to have coined the term reputation management in 1997. The concept was initially intended to broaden public relations outside of media relations. Today the rise of the internet and social media has shifted most reputation management to review sites, social media and—most prominently—the top search…

How to Be a Superstar YouTube Community Manager youtube community manager 360x240

How-to Be a Superstar YouTube Community Manager

Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.
When Does a Parody Video Become a Full on Brand Attack? youtube reputation management 360x240

When Does a Parody Video Become a Full-on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?
How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win How the ChevyGuy Flub Became a TechnologyAndStuff YouTube Win 360x240

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Chevrolet's Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants' Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.
Its Earned Media Thats Driving Brand Awareness for Uber on YouTube earned media uber youtube 360x240

It's Earned Media That's Driving Brand Awareness for Uber on YouTube

The sharing economy has arrived in a very big way, and right now, Uber is the most visible name in the car sharing market. But to what degree is Uber in charge of its own message on YouTube? Well, it turns out that like many brands on YouTube and social media, Uber the company is one of many voices in the conversation. The company's own YouTube channel has a plurality of the overall views about its brand, but not a majority.
Are You Guilty of Making These 13 YouTube Mistakes? things to do before publishing youtube video 360x240

Are You Guilty of Making These 13 YouTube Mistakes?

YouTube is the second largest search engine in the world, and the largest video site by a country mile. That means there is plenty of competition in every vertical, and endless ways that your video can fall through the gaps when it comes to views and engagement. However, you may be looking for extra ways for your video marketing campaigns to fail even further?
Why You Should Not Disable YouTube Comments Creators Tip 133 Why you should not disable YouTube comments 360x240

Why You Should Not Disable YouTube Comments

If you are a brand or a creator on YouTube, you may be tempted to disable the comments on your videos, especially if they are always overwhelmingly negative On this week's Creator's Tip, we but we want to give you a few reasons why you might want to reconsider that decision.
Defamation and Libel In Online Video – How To Protect Yourself lawyers

Defamation and Libel In Online Video – How To Protect Yourself

Grant Crowell of ReelSEO answers this week's submitted legal video marketing question: Is it legal for someone to make a video to purposely ruin a company or person's business reputation? Learn how to best handle and protect yourself from defamatory online video, legally and professionally.
Youtube, Web Video and SEO Reputation Management sage lewis 360x240

Youtube, Web Video and SEO Reputation Management

You may have read our post titled, "What's Your Online Video SEO Reputation Worth?" about the brand, trademarks, and reputation management session at SES San Jo...
Whats Your Online Video SEO Reputation Worth? video seo 360x240

What's Your Online Video SEO Reputation Worth?

I recently covered the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one s...