relevance Articles

The concept of relevance is studied in many different fields, including cognitive sciences, logic, and library and information science. Most fundamentally, however, it is studied in epistemology (the theory of knowledge). Different theories of knowledge have different implications for what is considered relevant and these fundamental views have implications for all other fields as well.
“Something (A) is relevant to a task (T) if it increases the likelihood of accomplishing the go...

Google Might Value Brand Over Keyword-Rich Domain Names

Google Might Value Brand Over Keyword Rich Domain Names

Google is always changing the various signals they look at to determine a site's relevance. This is typically done in reaction to the world of SEO (particularly the black-hat variety) attempting to game one or more signals. For instance, the meta-description and meta-keyword tags don't …

C-level Executive Conversations: The Filter – Entertainment, Optimized

C level Executive Conversations: The Filter   Entertainment, Optimized

This is the first in a series of conversations ReelSEO will have with C-level officers of emerging companies in the rapidly expanding digital video arena.  We'll want to know what makes these leaders tick, what makes their business models special, what keeps them up at …

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

 Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital …

An In-Depth Look At The Impact of Google Instant On SEO and PPC – Is SEO Dead?

An In Depth Look At The Impact of Google Instant On SEO and PPC   Is SEO Dead?

Last week, Google introduced a new capability to its search engine results page, a functionality called "Google Instant."  When the announcement hit, people were clamoring to chime in with respect to the effect that Google Instant might have on search engine optimization (SEO) and pay per click …

Real-Time, Dynamic Video Ads for Retail Advertisers

A new service from Dynamic Video is hoping to solve one of the most vexing issues direct marketing and e-commerce retail advertisers face with online video ads.  I thought I'd take a moment to talk about why I think this has tremendous potential.

YouTube Geo-targeting Local Video – Good New Feature, Still “Buggy”

YouTube Geo targeting Local Video – Good New Feature, Still Buggy

It was back in June when YouTube started testing geo video search – integrating Google Maps with YouTube videos tagged with a physical location. Up to now it was only evident as either an advanced search feature, or as a standard keyword search. Now, typing …

Stephen Baker On Video SEO – Beyond Metadata 2 of 3

http://www.reelseo.com/beyond-metadata-2/ EveryZing’s Stephen Baker talks about Video SEO.

IDesktop.tv Search and Download Youtube Videos Better

A brand new web2.0 site launched on Nov. 22nd. iDesktopTV, is a new way to watch, organize, and download Youtube Videos. Currently, there are tons of different tools, widgets, and plugins, that are available and either take advantage of Youtube's API or utilize source code …

Basic Tips for Optimizing Video Content for Search Engines

Here is a simple list of some guidlines to follow for optimizing your videos for the search engines: Use social bookmarking tools that will help in the visibility of the videos. Keeping your video content at one place off the root directory helps in providing …

Video SEO: Tips for Clips That Capture Results

Video SEO: Tips for Clips that Capture Results By Michelle Megna June 20, 2007 One of the hottest trends in e-commerce right now is the use of video, whether to showcase how to use a product and highlight features, to provide more intimate testimonials or …

Page 2 of 212
↑ Top