relevance Articles

The concept of relevance is studied in many different fields, including cognitive sciences, logic, and library and information science. Most fundamentally, however, it is studied in epistemology (the theory of knowledge). Different theories of knowledge have different implications for what is considered relevant and these fundamental views have implications for all other fields as well.
“Something (A) is relevant to a task (T) if it increases the likelihood of accomplishing the go...

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it’s not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.

The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTube’s Search Results

The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTubes Search Results

Whether you are into Youtube marketing looking to establish your Youtube presence or you just love using Youtube to discover new cool videos daily, understanding how Youtube search works is very essential. If you want to learn how to take full advantage of YouTube's search functionality, there …

YouTube’s Keyword Suggestion Tool Stinks for Keyword Research, Works Great for Amusement

YouTubes Keyword Suggestion Tool Stinks for Keyword Research, Works Great for Amusement

One tool YouTube gives creators is the Keyword Suggestion Tool.  This "keyword research" tool allows you to enter a basic phrase as to what your video is about, and then it gives you a list of possible keywords and phrases that you can attribute to …

The Power of Web Video for Link Building: Video Attracts Links

The Power of Web Video for Link Building: Video Attracts Links

Casey Henry over at SEOmoz did some number crunching on the posts there to get a grip on what kind of in-linking was going on and what kind of content was generating the in-links. In terms of quality, four of the top five categories had …

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today. The …

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

In Part 1 of our coverage of the YouTube Creator Playbook's metadata section, we discussed the general overview of how titles, tags, and descriptions help people find your video through YouTube's search engine.  We also talked about how good metadata isn't the main way people …

Video Advertising and Mobile Apps – A Match Made in Heaven

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also …

Going Beyond SEO: Using Relevant Video Advertising to Increase Video Monetization

Going Beyond SEO: Using Relevant Video Advertising to Increase Video Monetization

You already know how important SEO is for helping viewers find your video. Beyond the satisfaction of reaching a larger audience and raising your site's profile, the increased traffic that effective SEO brings can help you command higher CPMs for your ad inventory.

YouTube Overhauls Search Options System, Now Called Filter & Explore

YouTube Overhauls Search Options System, Now Called Filter & Explore

I've complained plenty of times about how tough it can be to find a video on YouTube using the "search" or "browse" function. The filters have always been too basic and too restrictive for my tastes. But now I may have to shut my mouth …

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