relevance Articles

The concept of relevance is studied in many different fields, including cognitive sciences, logic, and library and information science. Most fundamentally, however, it is studied in epistemology (the theory of knowledge). Different theories of knowledge have different implications for what is considered relevant and these fundamental views have implications for all other fields as well.
“Something (A) is relevant to a task (T) if it increases the likelihood of accomplishing the go...

The Advanced YouTube Search Guide: Tips & Tricks to Dive Deeper into YouTube's Search Results

Whether you are into Youtube marketing looking to establish your Youtube presence or you just love using Youtube to discover new cool videos daily, understanding how Youtube search works is very essential. If you want to learn how to take full advantage of YouTube's search functionality, there ...

YouTube's Keyword Suggestion Tool Stinks for Keyword Research, Works Great for Amusement

One tool YouTube gives creators is the Keyword Suggestion Tool. This "keyword research" tool allows you to enter a basic phrase as to what your video is about, and then it gives you a list of possible keywords and phrases that you can attribute to ...

The Power of Web Video for Link Building: Video Attracts Links

Casey Henry over at SEOmoz did some number crunching on the posts there to get a grip on what kind of in-linking was going on and what kind of content was generating the in-links. In terms of quality, four of the top five categories had ...

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today. The ...

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

In Part 1 of our coverage of the YouTube Creator Playbook's metadata section, we discussed the general overview of how titles, tags, and descriptions help people find your video through YouTube's search engine. We also talked about how good metadata isn't the main way people ...

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also ...

Going Beyond SEO: Using Relevant Video Advertising to Increase Video Monetization

You already know how important SEO is for helping viewers find your video. Beyond the satisfaction of reaching a larger audience and raising your site's profile, the increased traffic that effective SEO brings can help you command higher CPMs for your ad inventory.

YouTube Overhauls Search Options System, Now Called Filter & Explore

I've complained plenty of times about how tough it can be to find a video on YouTube using the "search" or "browse" function. The filters have always been too basic and too restrictive for my tastes. But now I may have to shut my mouth ...

Google Might Value Brand Over Keyword-Rich Domain Names

Google is always changing the various signals they look at to determine a site's relevance. This is typically done in reaction to the world of SEO (particularly the black-hat variety) attempting to game one or more signals. For instance, the meta-description and meta-keyword tags don't ...

C-level Executive Conversations: The Filter - Entertainment, Optimized

This is the first in a series of conversations ReelSEO will have with C-level officers of emerging companies in the rapidly expanding digital video arena. We'll want to know what makes these leaders tick, what makes their business models special, what keeps them up at ...

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital ...

An In-Depth Look At The Impact of Google Instant On SEO and PPC - Is SEO Dead?

Last week, Google introduced a new capability to its search engine results page, a functionality called "Google Instant." When the announcement hit, people were clamoring to chime in with respect to the effect that Google Instant might have on search engine optimization (SEO) and pay per click ...

Real-Time, Dynamic Video Ads for Retail Advertisers

A new service from Dynamic Video is hoping to solve one of the most vexing issues direct marketing and e-commerce retail advertisers face with online video ads. I thought I'd take a moment to talk about why I think this has tremendous potential.

YouTube Geo-targeting Local Video – Good New Feature, Still "Buggy"

It was back in June when YouTube started testing geo video search – integrating Google Maps with YouTube videos tagged with a physical location. Up to now it was only evident as either an advanced search feature, or as a standard keyword search. Now, typing ...