The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook
In Part 1 of our coverage of the YouTube Creator Playbook's metadata section, we discussed the general overview of how titles, tags, and descriptions help people find your video through YouTube's search engine. We also talked about how good metadata isn't the main way people are going to find a video, that it needs to ...
Video Advertising and Mobile Apps – A Match Made in Heaven
Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also avail of methods to guide post-view user action.
Going Beyond SEO: Using Relevant Video Advertising to Increase Video Monetization
You already know how important SEO is for helping viewers find your video. Beyond the satisfaction of reaching a larger audience and raising your site’s profile, the increased traffic that effective SEO brings can help you command higher CPMs for your ad inventory.
YouTube Overhauls Search Options System, Now Called Filter & Explore
I've complained plenty of times about how tough it can be to find a video on YouTube using the "search" or "browse" function. The filters have always been too basic and too restrictive for my tastes. But now I may have to shut my mouth about it, because YouTube has just completely overhauled the filtering ...
Google Might Value Brand Over Keyword-Rich Domain Names
Google is always changing the various signals they look at to determine a site's relevance. This is typically done in reaction to the world of SEO (particularly the black-hat variety) attempting to game one or more signals. For instance, the meta-description and meta-keyword tags don't really impact your ranking anymore these days--but six or seven ...
C-level Executive Conversations: The Filter - Entertainment, Optimized
This is the first in a series of conversations ReelSEO will have with C-level officers of emerging companies in the rapidly expanding digital video arena. We’ll want to know what makes these leaders tick, what makes their business models special, what keeps them up at night, how they make profits, and how they expect to ...
Giving Users Brand Choice Is Key To Video Ad Success On Short Form
The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital to the ad success on short form video.
An In-Depth Look At The Impact of Google Instant On SEO and PPC - Is SEO Dead?
Last week, Google introduced a new capability to its search engine results page, a functionality called “Google Instant.” When the announcement hit, people were clamoring to chime in with respect to the effect that Google Instant might have on search engine optimization (SEO) and pay per click (PPC) advertising. The age-old question of “is SEO dead?” started ...
Real-Time, Dynamic Video Ads for Retail Advertisers
A new service from Dynamic Video is hoping to solve one of the most vexing issues direct marketing and e-commerce retail advertisers face with online video ads. I thought I’d take a moment to talk about why I think this has tremendous potential.
YouTube Geo-targeting Local Video – Good New Feature, Still "Buggy"
It was back in June when YouTube started testing geo video search – integrating Google Maps with YouTube videos tagged with a physical location. Up to now it was only evident as either an advanced search feature, or as a standard keyword search. Now, typing in a location-based search may turn up related, location-based videos on ...
Stephen Baker On Video SEO - Beyond Metadata 2 of 3
http://www.reelseo.com/beyond-metadata-2/ EveryZing's Stephen Baker talks about Video SEO.
IDesktop.tv Search and Download Youtube Videos Better
A brand new web2.0 site launched on Nov. 22nd. iDesktopTV, is a new way to watch, organize, and download Youtube Videos. Currently, there are tons of different tools, widgets, and plugins, that are available and either take advantage of Youtube's API or utilize source code to allow users to find and download videos from Youtube. ...
Basic Tips for Optimizing Video Content for Search Engines
Here is a simple list of some guidlines to follow for optimizing your videos for the search engines: Use social bookmarking tools that will help in the visibility of the videos. Keeping your video content at one place off the root directory helps in providing easy access to search engine crawlers. RSS and MRSS feeds ...
Video SEO: Tips for Clips That Capture Results
Video SEO: Tips for Clips that Capture Results By Michelle Megna June 20, 2007 One of the hottest trends in e-commerce right now is the use of video, whether to showcase how to use a product and highlight features, to provide more intimate testimonials or to foster community by uploading clips of your customers using ...
