ReelPop Articles

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Understanding Paid vs Owned vs Earned Views in Video Marketing - [ReelPop Q&A]

Understanding Paid vs Owned vs Earned Views in Video Marketing   [ReelPop Q&A]

What are the differences between earned, owned and paid media and how do they work together in a video marketing campaign?

4 Key Considerations for Business-to-Business Video Content [ReelPop Q&A]

4 Key Considerations for Business to Business Video Content [ReelPop Q&A]

ReelPop Q&A is a weekly question and answer series made possible by Poptent.  Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing and advertising.  If you would like us to answer your ...

What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What's the single most effective distribution strategy for branded video marketing campaigns? First-off, it's important to decide before embarking on any video marketing strategy what metrics are most important for you and plan accordingly. Your success metrics will not only effect your distribution strategy, but they will also influence your video content itself. Here are several considerations and things to think about before you determine your distribution strategy.

When is High Production Value Important for Branded Video? ReelPop Q&A

When is High Production Value Important for Branded Video? ReelPop Q&A

ReelPop Q&A is a new weekly question and answer series made possible by Poptent.  Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing.  If you would like us to answer your question ...

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