Topic - Online Video & real time
YouTube Adds Real-Time Comments Search
Yes, now you can watch your YouTube reputation in real time thanks to new discussion search functionality.
The Dark Side of Online Video?
Just as there are white hat and black hat hackers, SEO companies and just about everything else in the world, there is also black hat online video…the so-called pirates. But where is the line drawn between legal and illegal video and where is the line on morality?
Video Heatmaps, A Breakthrough for Sales Teams?
Web video marketing, sales, and collaboration application Wistia today announced they have the first-ever heatmap tracking feature available specifically for online video engagement and tracking. Wistia’s CEO Chris Savage says the new feature is designed for visual analysis of individual viewing of video content by offering a colored display of the viewer’s interaction with web videos, and help sales and marketing teams quickly capture leads. (Watch a short video and demo of Wistia’s video heatmap in action.)
On Video Cloud 9 – Video & Cloud-based Computing
Video can sometimes require a large amount of resources. So it’s no wonder that with the ever-increasing popularity of cloud-based computing that someone realized it might be a good way to go with online video. This past week, FierceOnlineVideo published a good post that looks at how “cloud computing,” can be applied to support online video destination sites.
If you’re not familiar with cloud computing then read on and find out how it’s helping some online video businesses keep things flowing freely in streaming media.
SES San Jose 2009 Offers New Focus on Social Media & Video
The Search Engines Strategies Conference & Expo (SES for short) has got some big names lined up. It was recently announced that on 11 August, Clickz, Google and YouTube will hold an event (no not for Christophor Rick’s Birthday…though it’s the same day) in conjunction with SES that will be focused entirely on Social Media and Video Strategy.
Kristin Kovner, the Industry Marketing Manager at YouTube, posted the following on the Youtube Biz Blog,
“We’re excited to be a part of this first-time ever event. SES is one of the best places for businesses to learn about search; now that YouTube has millions of searches each day, it’s only fitting that ClickZ and SES are expanding the agenda to include a full day dedicated to video and social media.”
What? That is right, an entire day will be dedicated to Social Media and Video Strategies. Yipee. I’m going.
Streaming Media Market to Grow 135% Over 5 Years
It is estimated that the streaming media business segment will generate more than $78 billion in revenue in the United States over the next six years. That’s a fat stack of cash!
Twitter Viral Video Search – Twitmatic Video Search Application
Twitmatic, created by San Francisco startup ffwd, relaunched their Twitter video search application yesterday to help users more easily find video content shared via Twitter. Now before you go getting your hopes up you need to understand, this is a twitter video search app – IE, it only pulls in videos that are being shared through Tweets. None-the-less, this is a very cool application.
Viewcast Expands H.264 Offerings
ViewCast today announced support of H.264 streaming with Adobe Flash Media Server software. ViewCast’s Niagara 7500 streaming appliance and Niagara SCX software will now stream in H.264 using the Real Time Message Protocol (RTMP) – a proprietary protocol developed by Adobe, designed for high-performance transmission of audio, video, and data between Adobe Flash Platform technologies, allowing the Niagara SCX software to work seamlessly with the Adobe Flash Media Server software.
Tubemogul Real-Time Viewership Analytics & Syndication Options for Brightcove
Today, TubeMogul announced a partnership with Brightcove whereby Brightcove’s customers will benefit from new analytics and syndication capabilities provided by TubMogul.
Brightcove customers will now be able to activate TubeMogul’s InPlay analytics plugin which tracks viewership analytics in real time to provide insight into audience engagement metrics like attention span. In addition, Brightcove customers will now have access to TubeMogul’s powerful video syndication and distribution tools to automatically distribute videos to TubeMoguls video sharing partners which include Youtube, Yahoo, Revver, Metacafe, and many others.
Online Video Widgets – ClipBlast Partners with Clearspring
ClipBlast!, the premier Web-wide video navigation and distribution platform, today announced its partnership with Clearspring Technologies (www.clearspring.com) to distribute and track video widgets.
Tracking video ad performance – Interview with Eyeblaster’s Amit Rahav
With increased demands by companies for better measurable results with their marketing and ad spending, online video is the fastest-growing of all the ad formats – making up an greatly-expanding portion of the ad spend ($775 million in the US alone in 2007 – up 89% from 2005 – according to eMarketer), and predictions by all major research agencies for continued, significant double-digit growth in the years ahead.
Grant Crowell recently interviewed Amit Rahav, VP of Marketing for video ad campaign solutions provider, Eyeblaster. Amit and Grant discuss Eyeblaster’s recent video metrics performance reports of their global ad data, their company’s best practices for online video analytics, and how keeping the user engaged with online video advertising will be a growing challenge for marketers in 2008.
Powering Real-time Video Search & Syndication
This session, titled, “Powering Real Time Video Search, Information Services, and Syndication,” was presented by Sean Morgan, CEO of Clipsyndicate, at the 2008 Video Search Summit in San Francisco, CA.
