Four Digital Advertising Startups To Keep An Eye On
Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and Steelhouse. Digital Advertising Startups To Watch I want to tell ...
Real Time Bidding On Video Ads All It's Cracked Up To Be?
TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air. The results? Brands are, indeed, seeing considerable lift from video advertising ...
Ooyala Custom Video Analytics: Real-Time Facebook Behavioral Data
I interviewed Ooyala co-Founder and President of Products’ Bismarck Lepe, on today’s release of their new Facebook video analytics solution, allowing publishers to track Facebook users engaging with their online video across audience segmentations in real time. Could we be getting a glimpse of the future of web video usability, marrying real-time web video analytics ...
The YouTube Google Hangout Button Wants You Talking About Video
Google Hangouts just got a major boost in publicity from one of the biggest properties in the Google empire: YouTube. The video platform has just added a new sharing option below every video player on the site that allows viewers to start a Google Hangout session centered around that particular video This means that you ...
Want Top Online Video News & Tips For Your Website? The ReelSEO Widget Is Here
If you're anything like us, you probably don't quite have enough time in a single day to get to everything you really wanted to. Articles you meant to read... others you intended to write... and emails--oh, the endless stream of emails. So for a publisher in the online video space, time is a premium. Today, ...
Use Social Media Analytics To Ensure You're Reaching Local Customers
With more brands, agencies, and indie producers turning to Facebook for their marketing and promotion efforts, I want to share with you two very engaging social media analytics startups that provide important data for businesses.
Vancouver Riot Videos: More Proof The Future Of News Is Social Video
I am a huge hockey fan--I might have mentioned it before. So obviously I watched Game 7 of the Stanley Cup Finals last night on NBC. Boston won, and had the game in hand pretty much throughout, despite the fact that it was an away game for them playing in Vancouver. I went to bed ...
Tubemogul Revamps Look, Opens Self-Serve Video Ad Platform
Remember when I said real-time video ad buying was the future. It seems that Tubemogul agrees as they've just opened a self-serve, real-time video Ad purchasing system. Damn, I love it when a plan comes together. Now they're not the only one, but they're the one announcing new services today and so, here we are. ...
Can Collaborative Online Video Creation Go Mainstream? Stroome Hopes So
Are you familiar with Stroome? I was introduced to the service this week, and I think they might be onto something. Stroome is a collaborative video editing service, where users can share clips or partial videos with friends and other members in order to get their help, and videos can be collectively edited by the ...
Get Your Online Marketing Degree Next Week At 2011 OMS
It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some of the names on the list, and no, mine isn't ...
2011 Online Video Advertising Trends & Predictions - Part II - Real-time Bidding
I reached out to some of the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided to run it as a series of articles. In Part ...
Real-Time Social Media Buzz Working for Television Shows
Real time data is one of the hottest new areas in the online ad business – brands and marketers want to know how to harness real-time information and interactions with consumers to make decisions on the fly. Ad.ly is the latest company to attempt this and is having some promising results by pairing brands like ...
5 Top Twitter Video Marketing Strategies for Every Business
ReelSEO's Grant Crowell interviews TwitJump’s founder Alex Lawrence, who shares some of the top reasons businesses today should be doing video marketing in twitter, and some tips for planning your own twitter video marketing strategy.
An In-Depth Look At The Impact of Google Instant On SEO and PPC - Is SEO Dead?
Last week, Google introduced a new capability to its search engine results page, a functionality called “Google Instant.” When the announcement hit, people were clamoring to chime in with respect to the effect that Google Instant might have on search engine optimization (SEO) and pay per click (PPC) advertising. The age-old question of “is SEO dead?” started ...
Google Gets Instant: Real-Time Live Search Results As You Type
Google has been a bit playful this week leading up to today’s media event. Yesterday, the logo was comprised of little blue dots, and users could mouse over it to “scatter” the dots all over the page before they regrouped again. It was pretty neat, and also vague in its meaning. Today, the logo changed ...
