Topic - Online Video & real estate

Strong Online Video Growth to Drive StudioNow’s Business

StudioNow predicts both massive and rapid growth in online video ads and content creation for their business in the near future.  CEO David Mason says that their business is expected to quadruple in 2009.

How Websites Around the Globe Leverage Online Video

Back in March, we published some research which we believe helps to provide some unique insight into how various companies and vertical markets leverage website video content.

Today, we offer up the following research, which takes a look at website video usage for the top 10 web sites in 10 geographic regions across the globe. The top 10 web sites were identified according to Alexa rankings.

TurnHere Projects Huge Increase in Video Production Demand

Good news today for filmmaker’s that are part of the TurnHere filmmaker network as well as for customers which utilize Turnhere for professional video production services.  Despite the economic recession, TurnHere is expanding its creative online video production network and has announced significant growth numbers today. The company states that they are on target to double video orders in 2009.

Service Providers for Real Estate Videos and Slide Shows

A while back ReelSEO interviewed the CEO and Co-Founder of Wellcomemat.  We know that using online videos and slideshows for marketing real estate online can be incredibly effective.  In fact, in September of last year, we covered some research which showed that the use of an online video tour in marketing real estate property can increase the perceived value of a home by 6%.

Since then there has been an explosion of real estate online video usage. Well maybe not a real explosion but there’s certainly a good deal of growth. So in classic ReelSEO style we thought it was time for a quick run down of all there is to know about opening doors, showing spaces and then selling them online using video.

How Companies & Sectors Use Website Video

VideoBloom, a video advertising and distribution solutions platform, has created something they call the Video-Enabled Web Index, or VIEW Index.  Essentially, this index provides detailed insight into the ways and extent to which various vertical markets and high-profile companies are utilizing online video on their websites.

Evenhere Video Overlays Put the Product in Your Hand

So you’re watching some show or video and see something really cool. Your mind begins to wander and you can’t help but think ‘how and where do I get one of those?’ Well that’s exactly where Evenhere.com comes in. Their service allows you to bookmark and buy products that you see on TV, in magazines, on the web or in a video clip immediately.

Video Production for Real Estate – Interview with WellcomeMat

We have spent a good amount of time covering some of the popular local online video platforms focused on providing online video marketing and video production services for small and medium sized businesses (SMBs). WellcomeMat.com, is an online video production network specifically focused on the Real Estate industry and I had the pleasure of interviewing both co-founders of the business – Christian Sterner and Phil Thomas DiGiulio at the Kelsey Group’s Interactive Local Media Conference.

Spotmixer Interview with John Love – Online Video for SMBs

Back in November, we had the pleasure of being the media sponsor for the Kelsey Group’s ILM:08 (Interactive Local Media) conference.   At the conference, we were able to catch up with several online video marketing platforms and online video production services for small and medium sized businesses including Turnhere, MediaMobz, Jivox, Mixpo, WellcomeMat, and several others.  One such service is that of OneTrueMedia’s Spotmixer.  Originally launched in 2005 as an online consumer video editing platform, SpotMixer was relaunched in May of 2008 to focus on self-service video ad creation for SMBs.

I interviewed John Love, Co-Founder and CEO of OneTrueMedia and discussed online video production and online video marketing for SMBs, in particular with SpotMixer.  John talks to us about those categories that Spotmixer sees as early-adopters in the space in terms of SMBs that are gravitating more quickly to online video.

Youtube Embed Tip – Remove Embedded Player Search

As you know, many video content producers are utilizing free hosting platforms and video sharing websites like Youtube to power online video on their own websites.  There are clearly many benefits to utilizing these services, primarily the fact that video hosting is free and reliable.

Video Thumbnail Optimization – Tips to Consider for Creating Compelling Thumbnails

So you’ve spent a small fortune and a large amount of time getting your video to be everything you wanted from beginning to end. You’ve uploaded it to multiple places to try and spread your word and it’s still not getting the amount of views you had hoped for. What could be the problem?

Well if we don’t take into account the content of the video itself that leaves us with the presentation of the video. Looking at the presentation there are really only a few factors that you have any control over – the description, meta-tags and the thumbnail.

New – Dailymotion Subtitle Capabilities in Multiple Languages

DailyMotion call themselves the world’s largest independent video entertainment website (so does Metacafe). However, we have found out that they have just added the ability to put subtitles right into any videos you upload which might propel them into that position. The new feature allows uploading and input of subtitles directly from the video edit menu. Additionally, they support multiple languages as well.

Automotive Online Video Marketing Trends – Car Dealers Embrace Online Video

We’ve discussed in the past the positive effect that online video marketing is having in various industries including the real estate industry as well as professional services and attorneys.  Now we turn to the automotive industry and some recent research that not only demonstrates the effectiveness of online video for automotive sales, but gives us some insight in to adoption of online video by car dealers.