Topic - Online Video & rants
The Air Force Is Reading Your Tweets, Watching Your YouTube Rants
A new story from the AP today reveals how the U.S. Air Force used social media sites like Twitter and YouTube to track the fallout from the whole “Air Force One Flyover PR Disaster.”
You may remember that the Obama Administration decided to have the President’s plane do a flyover of New York City—you know, the city where giant airliners crashed into buildings a few years back and put everyone there forever on edge?—all for a photo op. They also had Air Force One trailed by a couple F-16s. Oh, and they decided not to give anyone any kind of advance warning of the event.
Video Heatmaps, A Breakthrough for Sales Teams?
Web video marketing, sales, and collaboration application Wistia today announced they have the first-ever heatmap tracking feature available specifically for online video engagement and tracking. Wistia’s CEO Chris Savage says the new feature is designed for visual analysis of individual viewing of video content by offering a colored display of the viewer’s interaction with web videos, and help sales and marketing teams quickly capture leads. (Watch a short video and demo of Wistia’s video heatmap in action.)
User Generated Video Content Platforms – “Show me the Money”
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Grant Crowell offer’s this “Grant’s Rant” from the adtech conference in San Francisco last week. He asks the question; Can user-generated video content be monetized so as to generate a positive ROI? Is it too early to be have this expectation? Grant says it is time; “show me the money!”
Is your site suffering from a “video ghetto?”
ReelSEO’s Grant Crowell hosts this special podcast on how many site owners’ lack of proper visibility of their video content results in severe underperformance, creating false impressions that their audiences aren’t interested video to the level of it being a sustainable product in their business model. Grant shares some common examples, and good tips for how a site should make its video prominently on its website to properly and fairly assess its performance.
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Will It Blend (for 50 bucks)? The ‘budget myth’ about a popular viral video campaign
One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative strategy can do it, too – right? That ”budget myth” is Blendtec’s popular WillitBlend video campaign, which prompted one panelist at the Search Engine Strategies Chicago 2008 Conference to claim that “the cost to produce it was only $50!” Here’s the story on what the costs actually were, and how the budget myth got spread.
Video SEO Interview – Grant Crowell of Grantastic Designs
ReelSEO’s Mark Robertson interviews Grant Crowell – Reel SEO’s Senior Analyst and Founder of Grantastic Designs. Grant shares how got into professional video search engine optimization, his early origins in the search marketing industry, his stint in video production and directing, and what pisses him off about companies who claim to be Video SEO specialists who aren’t, in his Grant’s Rant!
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2008 & Future Online Video Value Chain Predictions
Every Thursday at AltSearchEngines, they feature posts from Guest Authors from from the search engines themselves. Today, AltSearchEngines posted the following future predictions from Tom Wilde, CEO of EveryZing, the multimedia search and merchandising platform.
