Quantcast Articles

Quantcast is a media measurement, web analytics service that allows users to view audience statistics for millions of websites. Quantcast Corporation’s prime focus is to analyze the Internet’s web sites in order to obtain accurate usage statistics by surfers from the USA. Like Alexa, Quantcast rates Web pages by ranks. Quantcast statistics always refer to the usage from the United States, therefore Alexa data and Quantcast data do not always show the same results. Quantcast does not require a toolbar to be installed upon one’s web browser to obtain statistics. Instead participating websites voluntarily insert Quantcast HTML code inside Web pages they wish to have included in statistics. This code allows Quantcast to keep track of the traffic directed towards those Web sites. Using this mechanism Quantcast can provide thorough details about Web pages created by participating publishers. Some of this information includes, for example, whether the Web page viewer is a male or female,…

10 GenY Video Marketing Tips: How to Engage Teens With Online Video

In my continued series about online video and millennials, I interviewed 4 successful teenage Internet entrepreneurs and asked them for video marketing tips. They share their own experiences and advice for how businesses can better utilize online video for engaging the teen market.

Video Is Over 50% of Bandwidth Consumption In US

Just over 50% really. But it's projected to continue growing of course. Limelight Networks shared some pretty cool data in New York yesterday. The major one, for ReelSEO readers of course, is the online video bandwidth usage.

The 2009 Media Minute Award of Excellence Goes To...

At this time last year in the New Media Minute, Daisy Whitney picked five new media companies to watch in 2009: Kaltura, My Damn Channel, Quantcast, 5min and Boxee. They all had good years and made news, but only one can be the winner of the first ever New Media Minute Award of Excellence. Tune in to the final New ...

Tremor Media Rocks New Web Video Ad Format

Tremor wants to rock your video ads by taking things to a whole new level of interaction and placement. No more will viewers have to wait for pre-rolls, tolerate mid-rolls or simply skip over post-rolls, or will they? Tremor Media is now offering up what they call V-Choice which they say will bring together all ...

Hulu Vs. Nielsen The War of Numbers

According to the New York Times, Hulu is angry, angry with Nielsen. ComScore, who probably doesn't even like Nielsen considering their past, sides with Hulu. Hanging in the balance are the true traffic numbers of Hulu and the reputations of all involved. The problem gets interesting when you look at the wide gap between the ...