QR Code Articles

QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds (“mod...

Cool New Fujitsu Technology Will Allow Video Screen to Beam Info to Mobile

OK, so remember when I was talking about second screen experience, and how there needed to be a way to be able to sync content from the TV to the second screen? No? Well, I was. Anyway, I said that it was probably being done based on ...

Mobile Marketing Helps Reach Consumers In Retail Stores

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons. How can smart brands and retailers ...

Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com

Some time ago I wrote about Vid.ly - one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they're announcing that everything Vid.ly offers will be directly ...

2nd Annual VidCon To Celebrate YouTube Stars & Online Video Creators

The most famous (and arguably most popular) "Con" in the world of conventions is ComicCon. It's just wrapping up in San Diego, and once again it was a go-to destination for television shows, films, and any other form of "geeky" content that wanted to get ...

An Interactive YouTube Music Video Featuring QR Codes

We've written a few times lately about QR codes getting all mixed up with online video, and the possibilities raised by that sort of thing. Even though QR codes are still below the radar of most of the population, that will very likely change. And ...

Taking Your Video Marketing To The Next Level With QR Codes

A few months ago, ReelSEO mentioned that QR Codes had seen a huge growth in popularity and listed various examples of the ways they could be used. While the 2D barcodes are more commonly seen on print and products virtually everywhere now, there are also ...

Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study

Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our ...

How Brand Marketers Are Using Mobile Bar Codes to Connect with Consumers

Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized the opportunity to connect with consumers via these ubiquitous codes. Startups like Shopkick and Checkpoints have jumped into the ...

Thwapr Ties QR Code to Mobile Video Viewing, Sort of

This is sort of neat, Thwapr, who do mobile video sharing, have now tied in QR codes to their service so that mobile marketing can include video into its mix. Basically you can now scan a QR Code and head straight to a video on ...

USA Today to Use Microsoft Tag to Link to Online Video

I thought this was pretty cool and it ties into online video, so why not. It's a unique way to tie physical, hard-copy media into online content. USA Today, the newspaper is starting to use Microsoft Tags. They will feature at least one Tag in ...

How To Use QR Codes In Video Marketing and E-Commerce

Since last year's holiday season one e-retail technology has seen a huge growth: QR codes. Learn about what they are and why they're increasingly important for retailers and marketers. I interviewed Mark Tholking of quiQR and Dynomighty's Terrence Kellerman about some of the newer examples ...