publishing Articles

Publishing is the process of production and dissemination of literature, music, or information — the activity of making information available to general public. In some cases, authors may be their own publishers, meaning: originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or imprint or to a person who owns a magazine.
Traditionally, the term refers...

Sorenson Squeeze 6 – Total Video Workflow Solution?

ReelSEO’s Grant Crowell interviews Sorenson Media’s CEO and President Peter Csathy, on the launch of their Squeeze 6 software, and why they’re billing this update as the “first total video workflow solution” for businesses. (Listen to Grant’s podcast with a review of the software.)

What To Consider When Shopping for An Online Video Platform

These days the pickins are abundant in the online video platform space, with over 60 pure-play, on-demand online video platform providers (OVPs) offering businesses top-to-bottom video solutions including content ingestion of any format, encoding to multiple formats, storage, content management, monetization, analytics, and playback in …

YouTube Expands Insights With Audience Break Down

YouTube really wants you to have the information you need to be successful and so they are giving away some interesting information in Insights for Audience.

Video Delivery Network – Sorenson 360 (Part 2)

A few weeks back, I had the pleasure of speaking with Eric Quanstrom, VP of Marketing for Sorenson Media about their online video delivery network, Sorenson 360.  In part 1 of my interview, I asked Eric about what their company believes are the essentials for …

Online Video and Brand Guidelines – Challenges and Tips

In this podcast episode, I discuss my experiences with companies' brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.

List of Online Video Platform APIs

As most of you know, an online video platform provides companies with video hosting and delivery services among various other features and functionality that can vary (analytics, ad networks, HD support, etc…).  Many of these online video platforms (and there are just too many right now …

The M&M Show – Mediaite and Magnify Do Video Together

Magnify.net is a white label video platform, and they're growing. Pulling in big names like The Weather Channel, Bicycling and New York Magazine has shown they certainly have something to offer. Now, they've scored another hit.

Microsoft Wants You To Use Their Stuff To Stream HD

We all know that Flash rules the roost when it comes to online video. We also know that HTML 5 could put a serious dent in that dominance. Now Microsoft is trying to do the same but in the HD streaming category with their upcoming …

Understanding FLV and SWF – The Basics of Flash Video

If there are any non-technical folks out there that have been wondering what the heck the difference is between FLV (Flash Video) and SWF (Shockwave Flash) file formats, you are in luck.  In this short video from Sorenson Media, Technical Support Specialist Jeff Udall provides …

ScreenFlow 2.0 Stream From Mac, Publish To YouTube

Much like Procaster does for a hoard of live streaming, video-blogging, PC users, ScreenFlow 2.0 now gives the gift of video screen capture to the mass of Macheads in the world. The newest version of the screen capturing software gives easy access to YouTube publishing, …

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