publishing Articles

Publishing is the process of production and dissemination of literature, music, or information — the activity of making information available to general public. In some cases, authors may be their own publishers, meaning: originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or imprint or to a person who owns a magazine.
Traditionally, the term refers...

Strong Online Video Growth To Drive StudioNow's Business

StudioNow predicts both massive and rapid growth in online video ads and content creation for their business in the near future.  CEO David Mason says that their business is expected to quadruple in 2009. Alongside that he said that Robert P. Sherry has joined the ...

How To Produce "Business-Quality" Online Video On A Small Business Budget

Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they're willing to be what I call "videoratis" - a video professional and publicist skilled at ...

Books To Web Video

Books to TV/Film, sure no problem. Books to Web video series? I can't see why not. That's exactly what Alloy Media and Marketing are working on at this very moment. If you don't know who they are it's no surprise, but they're the force that ...

Turning Video Value Into Real Wealth - Interview With Shelly Palmer

I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco. I asked Shelly about the challenges for monetizing video content into a sustainable business model, ...

iPhone 3Gs Mobile Video Capabilities - Recording, Editing, Publishing and Streaming?

In the past, we covered mobile video apps for the iPhone 3G and we've talked about the iPhone's built-in support for HD video.  For those of you that are unaware, Apple is working on new software for the iPhone (version 3.0) which is expected to ...

The Times They Are A Changing - Online Advertising Falling Below Predictions

Online advertising sales were predicted to grow by a whopping 18% for 2009 by ZenithOptimedia who recently revised their numbers down to around 4.8%. eMarketers also had a nice 8.9% increase predicted but today halved that to 4.5%

Newspapers, Video and SEO! Coverage Around The Web

Since we published our special report back in February on how Video SEO can save the newspaper industry, there's been recent explosion of coverage on newspapers  making a migration to online video.  We've provided some select links to what we consider the most insightful coverage ...

Clickability Hosts Webinar On How To Thrive In Online Publishing

I thought that some of the Reel SEO regulars might really appreciate the content of this online Webinar so when I ran across it I thought I would let you all know about it. What: "Surviving to Thriving in Online Publishing," a complimentary webinar hosted ...

Image and Speech Recognition In Video SEO: The Digitalsmith Interview

I interviewed Chief Executive Officer and Co-Founder of the video publishing platform and indexing solutions provider Digitalsmiths, Ben Weinberger, on how their combination of  image interpretation and speech recognition tools can enhance search results and SEO campaigns for businesses of all sizes.

EveryZing Launches Metadata Generation SAAS for Multimedia SEO

EveryZing, a leading video search and SEO services provider that we have covered many times in the past, today has introduced one of the coolest new services that will essentially provide multimedia publishers with an automated SEO solution for multimedia content.   This new service, named MediaCloud, ...

The Newspaper Video SEO Opportunity - New Business Models for Realities

ReelSEO (http://www.reelseo.com/) is proud to release a first-of-its-kind, in-depth report on the unique opportunity that exists for U.S. newspaper companies to grow their audience and advertising base by leveraging video search optimization, also known as Video SEO.

Marketing With Video 2009 Report - Online, TV and Mobile Video Marketing

Every once in a while, I come across a paid whitepaper or research report that I think is important enough to share with readers.  With that in mind, last week I learned about a newly released report about marketing with video that is, by far, ...

Mixpo Rocks $4M Investment and Rolls To AlwaysOn OnMedia NYC

Today, Anupam Gupta, the CEO for Mixpo, an online video advertising platform that we've covered in-depth, will be accepting the OnMedia 100 award at the AlwaysOn OnMedia NYC Conference.  In addition, the company announced today that it had received a $4 million follow-on investment, led ...

Mixpo Partners With Major Media Publishers To Bring Online Video Marketing To Local SMBs

As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely,it is critical that media publishers diversify their interactive product portfolios in such a way that ...

Choosing An Online Video Marketing Attorney

Attorney David Adler, Partner with The Adler Law Group in Chicago, shares his expertise with ReelSEO on what criteria companies who are publishing and promoting video online should look for in choosing legal counsel, to help them protect their assets.