publishing Articles

Publishing is the process of production and dissemination of literature, music, or information — the activity of making information available to general public. In some cases, authors may be their own publishers, meaning: originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or imprint or to a person who owns a magazine.
Traditionally, the term refers...

Online Video Market Matures & Consolidation Continues: Triple-Play Acquisition: KickApps, Kewego and Kyte

For anyone who has been following KIT digital's acquisition strategy, it's no secret that KIT has been on a buying spree over the last year purchasing online video technology companies. So, it should come as no surprise that the Prague-based video management solutions provider announced ...

Weekly Web Video Industry News Reel - The Egyptian Edition

Hello Reel Believers, welcome to the end of another week and the beginning of a new one. Time is flying and we're already at the end of January. Next week my Green Bay Packers take on the Pittsburgh Steelers in the Super Bowl! In the ...

Trouble in Huludise as Partners Decide How Online Video Service Will Survive

Hulu, according to the Wall Street Journal, is rife with internal strife. It seems that there have been some meetings this week between the partners (NBC Universal, News Corp., and Disney) and the management of Hulu over the future of the company. At stake is ...

Fear and Loathing in Online Video: The Video Codec Conundrum Continues

My last post described, what Google's decision to drop H.264 from Chrome in favor of its own WebM format means for you, and concluded that this situation creates even more complexity video publishers, along with the potential of a massive increase in video publishing costs. ...

The Top Viral Video Marketing Lessons Learned From 2010

2010 was a spectacular year for viral video, as more people than ever uploaded, watched, and shared videos online. While it's virtually impossible to know what innovative videos await us in 2011, we can find some clues in a trip down memory lane. What can we learn from the year in viral video that might give us an edge in the year ahead?

Following Google’s Lead for A Super Obvious and Powerful Video Marketing Tip

While researching possible article topics today, I ended up going down a rabbit hole of my own making over at the main Google blog.  See, I started by reading a post about the new Nexus S smart phone, which will run the much-hyped Gingerbread version ...

A Closer Look At Cable TV's Package - Jim Louderback On The Future of Cable Television

One of the many people Mark was able to catch up with at Blogworld last month is Jim Louderback, the CEO of Revision3.  Amidst talking about online video in general, and Revision3 specifically, the pair of them got off track for a bit on a ...

Ooyala Gives Video Publishers Integrated Paypal Payment System

Ooyala, a provider of video monetization products and services, has introduced a new product called Ooyala Paywall.  Typically the word "paywall," in Internet terms, refers to a blockade between users and a portion of the content they're after, and that's exactly what this product is.  ...

The Online Video Platform Summit Returns To Streaming Media West

This 2010 Streaming Media West conference is fast approaching and the Online Video Plaform Summit will make a return this year as well. Events for the show feature a Google TV keynote from Rishi Chandra, a Keynote from Jennifer Taylor, Adobe Rich Media Solutions and ...

Cisco Buying ExtendMedia, Three Screen Content Platform + Networking

Cisco knows the future of the Internet. They should, they build a lot of its infrastructure with super fast networking appliances. So it should be no surprise that they know the future of the Internet is video and are making moves to be there in ...

Vimeo SEO: How To Get Embedded Vimeo Videos Into Google

As I mentioned previously, Google is pushing hard to let people know that video sitemaps are the way to go when looking to get video into Google's search results.  And I am happy to report to you that video sitemaps DO work for Vimeo videos.

In-Depth Review of InPlay Video Analytics

It's not quite Google Analytics, yet. But it is certainly a step in the right direction. While we originally had some implementation problems over at Gamers Daily News, TubeMogul was more than helpful in getting everything working properly with us.

How To Optimize YouTube Videos - YouTube Optimization Tips

Last week I had the privilege of speaking, along with Lane Shackleton of YouTube, at the Dallas Fort Worth Search Marketing Association. The topic was YouTube - why YouTube, and how to market YouTube videos, optimize YouTube videos, and advertise video content on YouTube so ...

Video Filled The Shopping Cart Up - ECommerce Music Video

ReelSEO's Grant Crowell reports on the marketing strategy behind the self-made online music video by e-commerce video solutions provider, with their video titled “Video Filled the Shopping Cart.” (a takeoff on MTV's first-ever video broadcast of “Video Killed the Radio Star” by the Buggles.)

Encoding Video for The Web - Encoding Webinar Replay Video

A few weeks back on May 5th, we held our very first ReelSEO webinar event titled, "Encoding Video for the Web."  The webinar was a great success and we had more than 250 attendees join us for the first hour with more than 150 remaining ...