publishing

Publishing is the process of production and dissemination of literature, music, or information — the activity of making information available to general public. In some cases, authors may be their own publishers, meaning: originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or imprint or to a person who owns a magazine.
Traditionally, the term refers to the distribution of printed works such as books (the “book trade”) and newspapers. With the advent of digital information systems and the Internet, the scope of publishing has expanded to include electronic resources, such as the electronic versions of books and periodicals, as well as micropublishing, websites, blogs, video game publishers and the like.
Publishing includes the stages of the development, acquisition, copyediting, graphic design, production – printing (and its electronic equivalents),…

How NowThis Became the Most Watched News Publisher on Facebook nowthis news facebook strategy 360x240

How NowThis Became the Most Watched News Publisher on Facebook

NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.
BuzzFeed: YouTube Channel Review   Through the Reel Wringer Buzzfeed YouTube Channel Review 360x240
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BuzzFeed: YouTube Channel Review - Through the 'Reel' Wringer

Want to know what makes publishing giant BuzzFeedVideo so successful on YouTube? Our 'Through the Wringer' series takes a deep dive into its channel to review the content, promotion, optimization, and community strategy of one of the world's biggest content machines.
How Buzzfeed is Taking Over the World   One Video at a Time buzzfeed video 360x240

How Buzzfeed is Taking Over the World - One Video at a Time

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
TV Everywhere Video Ad Views Increase by 368% in Q3 2014 tv everywhere 360x240

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an increase of 368% compared to Q3 2013.
Facebook Video Views and Posts: Lies, Damned Lies, and Statistics youtube facebook statistics 360x240

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

It's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views. But should we put our faith in every statistic we read?
YouTube Tells Indie Music Publishers to Sign Up or Lose Out  youtube music 360x240

YouTube Tells Indie Music Publishers to Sign Up or Lose Out

Music has always played an important role on YouTube, so it comes as a surprise that the video site is rumored to be strong arming indie labels into terms that undervalue the worth of their artists to the site. it's also a bit of a slap in the face to Indie labels who, like VEVO, have helped keep millions of viewers on YouTube.
The Missing Piece of the Video Ad Puzzle: Content Plus Monetization video ad monetization 360x240

The Missing Piece of the Video Ad Puzzle: Content Plus Monetization

Video is an integral part of almost every publishers’ digital content strategy. Or it should be. Much of the conversation for publishers about video advertising centers on content: where to get it, how to optimize it and how to get their audience users to view it. Often missing from the conversation is the other side of the video ad equation: monetization.
Music Labels Make More Money From Mashups Than Official Videos music mash ups youtube 360x240

Music Labels Make More Money From Mashups Than Official Videos

User-generated mashups and other types of unofficial music video content are making the global music publishing industry a ton of money. Record labels are making more from ad revenue from mashups, lip-syncs and fan tributes than they are from their own official music videos.
Surprise! China Has Largest Number of Online Video Viewers in the World video market china thumb 360x240

Surprise! China Has Largest Number of Online Video Viewers in the World

China's online population is over 600 million people, and the online video viewing population is more than all of America at 450 million. That's expected to grow to 700 million in the next few years. Check out the info on the world's largest online video viewing audience, China.
Exclusive: Dailymotion Launches Matchbox Curation Tool For Publishers Dailymotion Matchbox 360x240

Exclusive: Dailymotion Launches Matchbox Curation Tool For Publishers

Dailymotion are making their HD premium content available to publishers who want to feature video on their site to increase engagement and attract viewers. Those publishers can also earn a share of the revenue from the videos that they serve on their own pages. The Matchbox widget is available now.
#1 Business Video Tip   Let Your Goals Drive Strategy business goals video tip 360x240

#1 Business Video Tip - Let Your Goals Drive Strategy

An effective marketing strategy always starts with determining the goals for the campaign and video content is no exception. In this weeks Creator's Tip, we talk to CJ Bruce of New Antics about how good planning before the video even goes into production will benefit everyone involved in the process.