Online Video Topic - " publishing "
Joost Reinvents Service as Brandable Video Platform
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July 1, 2009 |
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Joost was what the creators of Skype went on to after it was sold. They’ve recently announced a new focus for the company, mainly they want to be a white box video platform and they’re working toward that goal now.
The new Joost will seek to allow media companies to create a branded video sharing presence for themselves. It seems that Joost wasn’t doing so well as a consumer-facing product, competing directly with YouTube, and so they’ve moved their aim at bigger potential clients. Meanwhile Hulu has taken the lead for high quality broadcast TV video online.
Open Source Video Projects – Participatory Culture Foundation
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July 1, 2009 |
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The Participatory Culture Foundation has been hard at work building up several services that make great use of online video. As such we at ReelSEO thought it was time that we took a look at them to see how they’re doing. The PCF is a non-profit organization that wants to build a new open mass medium platform that’s simple and easy to use.
Two projects – Miro and Make Internet TV are already up and running so I’ve decided to take a look into each and let you know what they’re all about and how they’re going along.
Kyte Introduces Video Publishing App for iPhone 3GS
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June 29, 2009 |
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With the iPhone 3GS out in the wild now it’s time for us all to get down to the business of iPhone video creation. Thanks to Kyte’s Mobile Producer you’ve now got a way to upload videos quickly right from the iPhone 3GS and they are the first to release a 3rd Party video publishing application in the App Store.
Video + SEO = Best Practices for Video & E-Commerce
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June 16, 2009 |
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Last week, I had the honor of speaking at the first annual Liveclicker Video Commerce Summit in Seattle, WA. I was asked to discuss and present video search engine optimization and to help educate the audience on best practices for publishing online video in a search engine friendly manner. The title, was Video + SEO – Not Smoke and Mirrors, Just Best Practices for E-commerce Video Publishing. With that in mind, there are slides that are specifically geared towards e-commerce but the concepts and tactics apply across the board for publishing online video.
FeedRoom and Clearspring Video Sharing for Social Networks
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May 27, 2009 |
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It seems that this is Video on Social Networking Month and no one told us. Today The FeedRoom and Clearspring announced a partnership to create expanded video content distribution and bookmarking on their 4.0 Enterprise Video Platform.
Vook.tv Chooses TurnHere for Video Production
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May 24, 2009 |
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Vook.tv is set to change the way people think about book publishing. With its integrated multimedia approach it will use text, video, photos social media and community features to help authors get their stories told and in front of readers/viewers.
Strong Online Video Growth to Drive StudioNow’s Business
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May 14, 2009 |
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StudioNow predicts both massive and rapid growth in online video ads and content creation for their business in the near future. CEO David Mason says that their business is expected to quadruple in 2009.
How to Produce “Business-Quality” Online Video on a Small Business Budget
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May 11, 2009 |
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Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they’re willing to be what I call “videoratis” - a video professional and publicist skilled at more than one job that relates to their business and their online community.
Books to Web Video
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May 7, 2009 |
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Books to TV/Film, sure no problem. Books to Web video series? I can’t see why not. That’s exactly what Alloy Media and Marketing are working on at this very moment. If you don’t know who they are it’s no surprise, but they’re the force that was behind the Sisterhood of the Traveling Pants and its sequel as well as Gossip Girl on CW and a host of other properties (Rosell, Samurai Girl, etc).
Turning Video Value into Real Wealth – Interview with Shelly Palmer
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April 30, 2009 |
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I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco.
I asked Shelly about the challenges for monetizing video content into a sustainable business model, his 3 video marketing models, his cost benchmark for producing sustainable professional video, the dangers of Video SEO creating false “success metrics,” and how we’re still in the very early days of figuring all of this out.
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