publishing Articles

Publishing is the process of production and dissemination of literature, music, or information — the activity of making information available to general public. In some cases, authors may be their own publishers, meaning: originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or imprint or to a person who owns a magazine.
Traditionally, the term refers...

Music Labels Make More Money From Mashups Than Official Videos

Music Labels Make More Money From Mashups Than Official Videos

User-generated mashups and other types of unofficial music video content are making the global music publishing industry a ton of money. Record labels are making more from ad revenue from mashups, lip-syncs and fan tributes than they are from their own official music videos.

Surprise! China Has Largest Number of Online Video Viewers in the World

Surprise! China Has Largest Number of Online Video Viewers in the World

China's online population is over 600 million people, and the online video viewing population is more than all of America at 450 million. That's expected to grow to 700 million in the next few years. Check out the info on the world's largest online video viewing audience, China.

BrightRoll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

BrightRoll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

Video advertising services provider Brightroll has implemented guidelines that set the standards for programmatic buying of digital video advertising. The aim is to ensure trust between video advertising buyers and sellers and it's a significant move for the company.

Exclusive: Dailymotion Launches Matchbox Curation Tool For Publishers

Exclusive: Dailymotion Launches Matchbox Curation Tool For Publishers

Dailymotion are making their HD premium content available to publishers who want to feature video on their site to increase engagement and attract viewers. Those publishers can also earn a share of the revenue from the videos that they serve on their own pages. The Matchbox widget is available now.

#1 Business Video Tip - Let Your Goals Drive Strategy [Creator's Tip #107]

#1 Business Video Tip   Let Your Goals Drive Strategy [Creators Tip #107]

An effective marketing strategy always starts with determining the goals for the campaign and video content is no exception. In this weeks Creator's Tip, we talk to CJ Bruce of New Antics about how good planning before the video even goes into production will benefit everyone involved in the process.

Cooking Up Awesome Video Strategies with uStudio [Case Study]

Cooking Up Awesome Video Strategies with uStudio [Case Study]

Part 2 of our panel at the ReelSEO Video Marketing Summit was "Reel Case Studies – The Anatomy of Successful Video Marketing." Jen Grogono of uStudio gives us the case of Hilah Cooking, and the five "P's" of video marketing that they followed to success.

How the Top 100 Brands Use YouTube for Marketing

How the Top 100 Brands Use YouTube for Marketing

Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a "YouTube Creator Playbook" mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.

Mastering the 5 P's of Online Video

Mastering the 5 Ps of Online Video

When considering the five "P's" of online video: Production, Packaging, Publishing, Promotion, and Profit, which questions should you be asking yourself as you enter into each phase of a video's life? Those questions are asked and answered here.

How to License Music for Your Videos

How to License Music for Your Videos

You want to use a copyrighted song in your video. When do you need permission to use a song? How do you go about doing getting a license to use it? Luckily, there is a process you can go through and it doesn't have to be painful.

FREE Webinars: Insights on Cloud Video & Digital Media Monetization

FREE Webinars: Insights on Cloud Video & Digital Media Monetization

More and more companies are exploring ways to lower their costs and generate positive returns from their efforts for online video and digital media content.  As part of a research study we conducted at Interactive Media Strategies in 2012, we found that while 81% of ...

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