publishing Articles

Publishing is the process of production and dissemination of literature, music, or information — the activity of making information available to general public. In some cases, authors may be their own publishers, meaning: originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or imprint or to a person who owns a magazine.
Traditionally, the term refers...

How to License Music for Your Videos

You want to use a copyrighted song in your video. When do you need permission to use a song? How do you go about doing getting a license to use it? Luckily, there is a process you can go through and it doesn't have to be painful.

FREE Webinars: Insights on Cloud Video & Digital Media Monetization

More and more companies are exploring ways to lower their costs and generate positive returns from their efforts for online video and digital media content.  As part of a research study we conducted at Interactive Media Strategies in 2012, we found that while 81% of ...

Weekly Online Video News Round up - Doomday Edition

Well, if you're reading this, it's Saturday December 22nd, 2012 and the world didn't end like many predicted. Yah us! Then again, if you're reading this it might mean that you're huddled in your home hiding from the alien invaders that landed yesterday. Either way, ...

FREE WHITEPAPER: How Users Discover Video Content & How Recommendations Affect Monetization

Ooyala has some pretty good offerings in their online video solutions arsenal and now, they've got another one, a new video recommendations system. To help everyone get a better grip on the power of these systems, we worked together to put out a new, free ...

YouTube Quietly Releases Video Scheduling Feature to All Monetized Users

Last year, YouTube rolled out the ability for full partners to schedule videos to publish at a later time. And now, YouTube has added the ability for everyone with at least one monetized video to schedule videos for publishing.  They just kind of put it in ...

Paya to Offer Creators More Money with New Video Content Licensing Marketplace

Making money is pretty much what drives the majority of people working in the online video industry and so it's important that you're able to maximize the income from all that work you do when you create content. Now,  Paya, has a new-ish way for ...

How to Optimize Metadata for Your YouTube Business Video Ad - The YouTube Advertiser Playbook: Part 4

The first section of the YouTube Advertiser Playbook goes over all the basics of producing your video, from pre-to-post production.  In the next section, "Managing Your Videos," YouTube discusses optimizing metadata, channel design, and social involvement.  Much of this is covered in the YouTube Creator Playbook as ...

Understanding The Life Of Video Metadata From Production To Publishing & Why It's So Important

When we usually refer to "metadata" with regard to video, we're talking about all the textual information that accompanies a video and helps search engines better understand the content as well as helps users find a video on the internet.  As an example, in the ...

YouTube Signs Deals with Music Publishers, Allowing Content ID to Earn Money for Them

Yesterday the YouTube Blog reported deals being signed with a whole slew of music publishing companies, allowing songwriters and publishers to make money when their copyrighted work is being used by content creators.  The process will work with Content ID as always.  With more than ...

New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like ...

Viddy Review: Produce Micro-Videos with this Instagram-Like Mobile Video App [Reel Rebel #2]

In yesterday's Reel Web, we highlighted some recent research about how mobile video apps are helping to fuel the increase of mobile video publishing and mobile video consumption. In today's Reel Rebel episode, Stephen walks through a quick look at Viddy, one of the leading mobile video apps ...

Adobe Cloud Gets Creative, Brings PrimeTime with it

I'm tracking several things coming from Adobe presently. The first is the announcement that the Adobe Creative Cloud is now live meaning you can pay a monthly fee for access to their Creative Suite 6 series of applications. Along with that there are also two ...

Google Now Indexing URLs with Embedded YouTube Videos

A few weeks ago, I noticed a drastic change in Google's video index that's something many people have been asking for and has some pretty interesting ramifications.  I didn't post about it right away as I wanted to make sure that what I was seeing ...

YouTube Marketing Course: Live Training Starts Wednesday

The odds are pretty good that if you're reading an article on this website, you dabble from time to time in either the creation or marketing of online video. And while we have readers of all experience levels, from beginners to experts, all of us ...

Caption This! Bits On The Run Now Features Built-in Video Captioning

All hail the power of online video! Bits on the Run announced that video captioning is now built into its online video platform. That means even more accessibility for that all-important online video presence, if you so choose to use them. Bits on the Run ...