The higher the budget, the better the video production. However, there are alternatives to time consuming and expensive location shooting. There are several great options for producing beautiful videos that have clear audio without ever shooting anything. We take a look at the choices on offer.
You may have seen the new video ad/documentary from Bentley, shot entirely on an iPhone 5S, and edited using iPad Air, and Movie app. Although those Apple devices were used, the ad was produced by a professional film crew, and so of course they had access to other equipment, but what exactly did they use?
It’s ‘Small Business Week’ so how can SMBs use video as part of their marketing and sales strategies? We talk to Animoto about the impact that a great video can have on a brand, and how 71% of consumers said videos leave them with a positive impression of a company.
Many small businesses shy away from producing marketing videos, worried that they don’t have the time, money or expertise to create them, let alone make them look professional. However, these businesses are missing out on a huge opportunity as 73% of consumers are more likely to make a purchase after watching videos explaining products or services. Luckily, there’s a new product on the market that can help.
How do you get people who watch your demonstration videos to not only watch, but become customers later? Here are six tips that can be a little bit of a balancing act, but are absolutely essential in gaining trust with potential customers.
If Youtube wanted to solicit any valuable information they would break down where the views are directed towards. As youtube continues to blossom, I feel less interested in what the company can provide to me as a hosting service for my explanatory videos.
See how developing your storytelling skills as a video producer can help you create more compelling videos and make you a greater value to your clients. Some types of storytelling techniques can also help you become more efficient and help you land more sales.
Panasonic is ready to offer production houses the power of the cloud with its new Panasonic Production Network which will integrate Aframe's web-based video production service so that creators can collaborate online and get professionally-made video content out quickly. It's not a video editing suite …
Without light, there is no video. Or rather, with not enough light there is crappy, unprofessional video. So wherever you are, you need adequate light, sometimes, even outside, if the weather isn't fully cooperating. We found this great tutorial from IndyMogul that shows how you …
comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and …