professional video Articles

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Animoto Helps Small Businesses Harness the Power of Video

Animoto Helps Small Businesses Harness the Power of Video

Many small businesses shy away from producing marketing videos, worried that they don’t have the time, money or expertise to create them, let alone make them look professional. However, these businesses are missing out on a huge opportunity as 73% of consumers are more likely to make a purchase after watching videos explaining products or services. Luckily, there's a new product on the market that can help.

Convert Product Demonstration Viewers into Customers with These 6 Tips [Creator's Tip #94]

Convert Product Demonstration Viewers into Customers with These 6 Tips [Creators Tip #94]

How do you get people who watch your demonstration videos to not only watch, but become customers later? Here are six tips that can be a little bit of a balancing act, but are absolutely essential in gaining trust with potential customers.

Why this Video Producer Doesn’t Really Like YouTube [OP-ED]

Why this Video Producer Doesn’t Really Like YouTube [OP ED]

If Youtube wanted to solicit any valuable information they would break down where the views are directed towards. As youtube continues to blossom, I feel less interested in what the company can provide to me as a hosting service for my explanatory videos.

Three Reasons to Embrace Video Storytelling

Three Reasons to Embrace Video Storytelling

See how developing your storytelling skills as a video producer can help you create more compelling videos and make you a greater value to your clients. Some types of storytelling techniques can also help you become more efficient and help you land more sales.

Panasonic Creates Cloud-Based Video Production Network with Aframe

Panasonic Creates Cloud Based Video Production Network with Aframe

Panasonic is ready to offer production houses the power of the cloud with its new Panasonic Production Network which will integrate Aframe's web-based video production service so that creators can collaborate online and get professionally-made video content out quickly. It's not a video editing suite ...

How to Make a Video Lighting Rig for Under $100: Tutorial

How to Make a Video Lighting Rig for Under $100: Tutorial

Without light, there is no video. Or rather, with not enough light there is crappy, unprofessional video. So wherever you are, you need adequate light, sometimes, even outside, if the weather isn't fully cooperating. We found this great tutorial from IndyMogul that shows how you ...

Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together

Want To Drive More Sales With Video?  Try Both Professional & User Generated Video Together

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and ...

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