video production Articles

Video production is videography, the process of capturing moving images on electronic media (e.g., video tape, direct to disk recording, or solid state storage like a tapeless camcorder) even streaming media. The term includes methods of production and post-production. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock.
It is the art and service of creating content, video editing and delivering a finished video product as is the case of dis...

How To Guide for Shooting HD Video With A DSLR Camera

Ever since Nikon introduced the D90 in August 2008 as the first DSLR camera that shoots High Definition (HD) video, a silent revolution is taking place in media production. At a fraction of the budget creative camera people are able to produce remarkable high quality ...

The Threesome Technique for Online Video Interviewing

ReelSEO's Grant Crowell shares the “threesome effect” with some successful professional online video clips, and its secrets you can implement for your own video marketing pieces, professionally speaking.

Using Animated Flash Cartoons As A Video Marketing Tool

Mark asked me to take a look into GoAnimate.com and see if there was any sort of marketing potential, as in, could you use what you make there for video marketing. I started poking around tentatively and realized there probably is some interesting ways that ...

8 Tips for Shooting Better Video During The Holidays

It's time for another great video production tutorial video from Israel Hyman of IzzyVideo. Last month, we featured a video about how to get great exposure and white balance using an 18% gray card. Today, I'm pleased to offer you this timely video with Izzy ...

5 Tips for Successful and Professional Online Video Projects

Are you looking for any easy way to explain how to do professional (i.e., business-quality) online video to newcomers? I recommend sharing these 5 steps in the following order: Plan, practice, publish, promote and perform. In this post, I will explain how each of these 5 ...

You Could Be The Next Overnight Filmmaking Success

A couple of days ago we told you about Fede Alvarez, a filmmaker from Uruguay whose YouTube film's impressive direction and effects landed him a real life Hollywood development deal with Sam Raimi and Ghost Town Pictures. Well, now you have a chance to be ...

Video Project Planning and Management - Market7 Review

Market7 wants to be your online collaboration service and video project planning solution and of course make money off of you while doing it. They have free trial accounts to check it out and offer a range of product packages to help you get all ...

Nalts' Cuddly Tips and Strategies for YouTube Video Success

Viral video is dead. Long live low production values. The cheaper the better. Don't cuddle it to death, let go of your brand persona.  Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star ...

Video Production Tip: How To Use A Gray Card for Great Video Exposure

I've often made the assertion that quality video production is important for successful online video marketing.  Sure, some viral videos aren't the most professional when it comes to the video production aspects, but, if you plan to produce your own videos for marketing your business, why not ...

End Your Video Encoding Blues With Encoding.com

Encoding.com offers, get this, web-based, on-demand, video encoding. Nope, no joke. They will grab your video encode it and then send it back to you. Sign up is free and you can even do a test run but after that, you'll have to pay

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes - 10/25/2009

This is the second of what we hope will be a weekly series examining viral video success stories.  We aim to point out what's popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that ...

Learn How To Make A Video for YouTube With YouTube

Not sure what you should be doing to get the most out of your YouTube presence? Well, YouTube can help with some free webinars.

Star Wars Uncut Aims To Reinvent Online Video

Every once in a while, the Internet does something completely unpredictable and amazing.  And I love it.  I love when someone pushes the envelope with online video and does something truly unique. There have been plenty of these trailblazers.  The LonelyGirl15 guys were really the ...

Creating Videos for Business On A Shoestring Budget

Think it's too expensive to start marketing your business using online video? Think it's too complicated to start marketing your business using online video? Nope and nope.  Use the powerful one-two punch of the Flip camcorder and Animoto to make stunning video on a shoestring budget.

Online Video and Brand Guidelines – Challenges and Tips

In this podcast episode, I discuss my experiences with companies' brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.