video production Articles

Video production is videography, the process of capturing moving images on electronic media (e.g., video tape, direct to disk recording, or solid state storage like a tapeless camcorder) even streaming media. The term includes methods of production and post-production. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock.
It is the art and service of creating content, video editing and delivering a finished video product as is the case of dis...

A Professional Approach To Web Video – What Does A Video Producer Do?

Video is becoming ubiquitous in corporate marketing – being used for communication with both external and internal audiences. However, in an age of flip cams, low-cost editing software and tight budgets, many companies think they can easily produce video themselves and as a result, are ...

5 Ways Small Businesses Can Take Advantage of YouTube

We all know that YouTube is the number 2 search engine on the Web in terms of query volume.  It sounds impressive, but what does that mean for local businesses trying to reach customers? After all, aren't most of the 13+ billion clips watched each ...

Get Automated and Personalized With E-Commerce Video

All stores want to grow their business. And as an online retailer you do that in many ways -increasing your product offering, services and site functionality. But as you grow in each area, new challenges arise, particularly in terms of logistics. Keeping track of an ...

Kaltura's New Exchange Lets Developers Strut Their Stuff

ReelSEO's Grant Crowell interviews Kaltura CEO Ron Yekutiel at the National Association of Broadcasters conference in Las Vegas, to share about their new Exchange program connecting online video application providers to publishers.

We're At The 2010 NAB Show In Vegas

ReelSEO's Grant Crowell is covering the National Assocation of Broadcasters NAB Show at the Las Vegas Convention Center, starting today through April 14th, 2010. Grant is covering the latest business and technology news with online video.

Successful Online Video Interviewing With Steve Garfield

With the popular response to our earlier review of Steve Garfield's book "Get Seen – online video tips every marketer can follow," I decided to further satiate our ReelSEO audience and have a "casual, authentic" conversation with Steve about what makes interviews with online video ...

The Rules of Online Video Marketing and PR

I recently did a Skype Video interviewed with author David Meerman Scott on the 2nd release of his popular book, The New Rules of Marketing and PR, which has won praise in The New York Times and Computerworld reviews, been on the BusinessWeek bestseller list, ...

Video File Container Formats, Compression and Codecs - Oh My!

When I first took the dive into online video, I quickly found that there was a steep learning curve - especially with regard to new terms like codecs, video file formats, compression and the like.

List of Royalty Free Online Resources for Video Production

We here at ReelSEO like to do things on the cheap when we can. Not because we're cheap but often because video production costs can spiral out of control if you're not careful. Here's a list of available resources on the web for royalty free ...

7 Tips for More Powerful Online Video Storytelling

As a television news reporter, I was pushed everyday to create a powerful story on a tight deadline, and to make that story 1:30 or less. Consulting firms spend millions researching audiences, and they know what makes a good story. Here are a few tips ...

Advice for Video Production Project Management - Market7

For those of you who may have missed it, a few months back Christophor Rick posted an in-depth review of an interesting web-based software tool for project management of digital media content, called Market7.  I caught up with the CEO of Market7, Seth Kenvin, to ...

How To Use A Virtual Set - Virtual Studio for Online Video

ReelSEO's Grant Crowell interviews virtual set producer Earle Greenberg of Chicago Video Works, who explains some of the business advantages of promoting your business with videos featuring virtual sets, what's involved with building a virtual set, and some tips on how to to prepare yourself for a video show featuring a virtual set.

AOL Snatches Up Online Video Provider StudioNow for $36.5M

AOL has purchased video production company StudioNow Inc for $36.5 million. We wrote about StudioNow back in the Fall of 2008, when they had just signed a deal to develop videos for CitySearch.  This merger/purchase is newsworthy because of the technology that StudioNow had created--as ...

How To Guide for Shooting HD Video With A DSLR Camera

Ever since Nikon introduced the D90 in August 2008 as the first DSLR camera that shoots High Definition (HD) video, a silent revolution is taking place in media production. At a fraction of the budget creative camera people are able to produce remarkable high quality ...

The Threesome Technique for Online Video Interviewing

ReelSEO's Grant Crowell shares the “threesome effect” with some successful professional online video clips, and its secrets you can implement for your own video marketing pieces, professionally speaking.