video production Articles

Video production is videography, the process of capturing moving images on electronic media (e.g., video tape, direct to disk recording, or solid state storage like a tapeless camcorder) even streaming media. The term includes methods of production and post-production. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock.
It is the art and service of creating content, video editing and delivering a finished video product as is the case of dis...

Viral Video Lessons Round Up - Rockets, Collaborations, and Camera Glitches

Every Friday I like to share some of the week's biggest viral video hits with you.  I also like deconstructing them, trying to put our finger on what it was about each video that hit the viewing public just right enough to make them share ...

International Video Production – Lessons Learned from Shooting Across Borders

We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa ...

Crowdsourced Fan Film, Star Wars Uncut, Is Finished... and It's Awesome

I've been interested in the Star Wars: Uncut project ever since I heard about it last October.  The premise:  let fans pick their favorite 15-second scenes from the original Star Wars: A New Hope movie and re-film it—fan film style—and then stitch together everyone's scenes ...

Online Video Marketing Basics: Part 4 - Choosing The Right Video Production Equipment

Welcome to Part 4 of our ongoing Online Video Marketing Basics series.  It's intended to be a help—a sort of guide, if you will—for individuals and businesses just getting started with online video.  We've already covered Why You Should Get Involved with online video, Choosing ...

University Study Indicates Desirable Video Content Trumps Video Production Quality

When you produce a piece of online video content, you probably pay a lot of attention to the quality of the sound and picture.  You want the best possible presentation of your work.  But sometimes, if you're like me, you can get ahead of yourself, ...

eTail East Roundtable Reveals Retailer Perspective On Video SEO

I returned this morning from a very successful eTail East conference, where I hosted a round-table discussion on Video SEO along with Bruce Turner, CEO of Pure Pearls.com. Bruce shared his video implementation experience, specifically the video SEO enablement process, with fellow online retailers.

IBM Embraces Web Video As A Vital Internal Communication Tool

Here at ReelSEO, we're interested in pretty much anything to do with video:  video production, video equipment, video marketing, or even video conversion rates for e-commerce.  We're kind of obsessed with video.  And it seems like maybe IBM is starting to get obsessed with video ...

Automated E-Commerce Video: Balancing Production Time With Creative Control

Grant Crowell interviews REI's Video Art Director, Jason Lohr-Johnson, about how his company is learning to balance their new automated video production tool with both product videos and personalized videos, balancing SEO benefits with expertise, and tips for how you can be more productive and produce better-quality video for e-commerce.

Online Video Marketing Basics Part 3 - Self-Produce or Hire A Professional?

Once you've made the decision to get involved in online video, and picked the video style that you think fits both your personality and your goals, it's time to start thinking about production.  And in online video production, there are really only two choices:  self-produce, ...

What Does A Viral Video Cost and How Do You Make One?

When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is ...

Online Video Marketing Basics: Part 2 – Choosing A Video Style

This is Part 2 of our ongoing series entitled Online Video Marketing Basics.  You may wish to first read Part 1,  which dealt with the question of why you should even want to get involved in online video, laying out a laundry list of valid ...

YouTube's Ponies Up $5 Million To Help Partners Produce Better Videos

YouTube has a lot to say this week.  First they announced a new mobile version of their site—and it rocks.  Then they officially released Leanback into the wild—it's also very cool.  Now they've announced a new grant program designed to help members of the Partner ...

Video Marketing Tip for Attorneys – Offer Honest, Useful Information

Imagine that you needed to hire an attorney and you decided to search out one online.  For those attorney's that have web video, which one would you choose if you were to base your decision off their video?  Would you choose the lawyer who tells ...

Video Filled The Shopping Cart Up - ECommerce Music Video

ReelSEO's Grant Crowell reports on the marketing strategy behind the self-made online music video by e-commerce video solutions provider, with their video titled “Video Filled the Shopping Cart.” (a takeoff on MTV's first-ever video broadcast of “Video Killed the Radio Star” by the Buggles.)

Yelp and TurnHere Parter To Bring Local Video To Small Business

Video is still riding an incredible wave of popularity.  Users have an insatiable appetite for it, and businesses are discovering new ways every day to use video to help them grow their brand and customer base.  What's more… video seems to be increasing conversions for ...