video production Articles

Video production is videography, the process of capturing moving images on electronic media (e.g., video tape, direct to disk recording, or solid state storage like a tapeless camcorder) even streaming media. The term includes methods of production and post-production. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock.
It is the art and service of creating content, video editing and delivering a finished video product as is the case of dis...

How the Top 100 Brands Use YouTube for Marketing

How the Top 100 Brands Use YouTube for Marketing

Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a "YouTube Creator Playbook" mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.

Why You Should Share Your Creative Budgets with Vendors

Why You Should Share Your Creative Budgets with Vendors

When clients don't divulge their creative budgets to vendors, it just wastes a lot of time and money on both ends of the deal. While the client may want to keep that secret in the attempt to prevent getting fleeced, creative vendors don't want to take advantage, they just want to know where to aim.

Mastering the 5 P's of Online Video

Mastering the 5 Ps of Online Video

When considering the five "P's" of online video: Production, Packaging, Publishing, Promotion, and Profit, which questions should you be asking yourself as you enter into each phase of a video's life? Those questions are asked and answered here.

The Week In Video: YouTube Dirty Tricks And More Arrested Development

The Week In Video: YouTube Dirty Tricks And More Arrested Development

We take a good look back at the week in online video to see how YouTube have made life a bit easier for those with more than one channel and how Netflix look set for a second series of Arrested Development.

Why Marketing Pros Must Attend the 2013 Video Marketing Summit

Why Marketing Pros Must Attend the 2013 Video Marketing Summit

Reel Summit is happening on July 25-26 in San Francisco and despite the fact that you love us unconditionally, you should probably know exactly why you need to attend before deciding to go. I talked to our founder Mark Robertson to hash out why a video marketer should want to go.

Don't Seek A Video Jack-of-All-Trades When Looking for Quality Video Production

Dont Seek A Video Jack of All Trades When Looking for Quality Video Production

When you go to a doctor, do you want them to go ahead and take care of your teeth while they're at it? That's why it's strange when those seeking video want a jack-of-all-trades who can do everything related to a video production. For small stuff, it's OK. For quality productions, it's a problem.

Three Reasons to Embrace Video Storytelling

Three Reasons to Embrace Video Storytelling

See how developing your storytelling skills as a video producer can help you create more compelling videos and make you a greater value to your clients. Some types of storytelling techniques can also help you become more efficient and help you land more sales.

An In-Depth Look at Adobe's Next Generation of Pro Video Apps

An In Depth Look at Adobes Next Generation of Pro Video Apps

Adobe is revealing the next generation of their professional video and audio products: Adobe Story, Prelude, Premiere Pro, Audition, After Effects, SpeedGrade and Media Encoder. The company is clearly embracing the market for video production and is ever more committed to delivering value to pros from pre to post - and then some - AND, ReelSEO got a sneak peek look at the new features.

10 Lessons I Learned on My First Major Video Production

10 Lessons I Learned on My First Major Video Production

Recently, we put the wraps on post production on my Not So Super pilot episode. I thought, since this was my first major video production, I would share what I learned while shooting it. This won't be of interest to those of you who have ...

Rhino Slider Review - Affordable DSLR Camera Slider for Cinematic Video [Reel Rebel #32]

Rhino Slider Review   Affordable DSLR Camera Slider for Cinematic Video [Reel Rebel #32]

On this week's Reel Rebel episode we share another common filmmaking technique that's often used by professionals to capture smooth, cinematic looking shots - through the use of a camera slider.  Professional camera slider systems can be quite pricey and until recently, affordable systems were ...

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