eTail East Roundtable Reveals Retailer Perspective On Video SEO
I returned this morning from a very successful eTail East conference, where I hosted a round-table discussion on Video SEO along with Bruce Turner, CEO of Pure Pearls.com. Bruce shared his video implementation experience, specifically the video SEO enablement process, with fellow online retailers.
IBM Embraces Web Video As A Vital Internal Communication Tool
Here at ReelSEO, we’re interested in pretty much anything to do with video: video production, video equipment, video marketing, or even video conversion rates for e-commerce. We’re kind of obsessed with video. And it seems like maybe IBM is starting to get obsessed with video too.
Automated E-Commerce Video: Balancing Production Time With Creative Control
Grant Crowell interviews REI’s Video Art Director, Jason Lohr-Johnson, about how his company is learning to balance their new automated video production tool with both product videos and personalized videos, balancing SEO benefits with expertise, and tips for how you can be more productive and produce better-quality video for e-commerce.
Online Video Marketing Basics Part 3 - Self-Produce or Hire A Professional?
Once you’ve made the decision to get involved in online video, and picked the video style that you think fits both your personality and your goals, it’s time to start thinking about production. And in online video production, there are really only two choices: self-produce, or hire a professional. This third edition of our Online ...
What Does A Viral Video Cost and How Do You Make One?
When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is no set standard so I’ll start by going over the ...
Online Video Marketing Basics: Part 2 – Choosing A Video Style
This is Part 2 of our ongoing series entitled Online Video Marketing Basics. You may wish to first read Part 1, which dealt with the question of why you should even want to get involved in online video, laying out a laundry list of valid reasons. We threw a bunch of statistics and graphs at ...
YouTube's Ponies Up $5 Million To Help Partners Produce Better Videos
YouTube has a lot to say this week. First they announced a new mobile version of their site—and it rocks. Then they officially released Leanback into the wild—it’s also very cool. Now they’ve announced a new grant program designed to help members of the Partner program make better and better videos.
Video Marketing Tip for Attorneys – Offer Honest, Useful Information
Imagine that you needed to hire an attorney and you decided to search out one online. For those attorney's that have web video, which one would you choose if you were to base your decision off their video? Would you choose the lawyer who tells you how great they are and what a fantastic law ...
Video Filled The Shopping Cart Up - ECommerce Music Video
ReelSEO’s Grant Crowell reports on the marketing strategy behind the self-made online music video by e-commerce video solutions provider, with their video titled “Video Filled the Shopping Cart.” (a takeoff on MTV’s first-ever video broadcast of “Video Killed the Radio Star” by the Buggles.)
Yelp and TurnHere Parter To Bring Local Video To Small Business
Video is still riding an incredible wave of popularity. Users have an insatiable appetite for it, and businesses are discovering new ways every day to use video to help them grow their brand and customer base. What’s more… video seems to be increasing conversions for many online retailers. That means that video can move past ...
A Professional Approach To Web Video – What Does A Video Producer Do?
Video is becoming ubiquitous in corporate marketing – being used for communication with both external and internal audiences. However, in an age of flip cams, low-cost editing software and tight budgets, many companies think they can easily produce video themselves and as a result, are not creating final products that are as impactful or professional ...
5 Ways Small Businesses Can Take Advantage of YouTube
We all know that YouTube is the number 2 search engine on the Web in terms of query volume. It sounds impressive, but what does that mean for local businesses trying to reach customers? After all, aren’t most of the 13+ billion clips watched each month on the site Lady Gaga videos?
Get Automated and Personalized With E-Commerce Video
All stores want to grow their business. And as an online retailer you do that in many ways -increasing your product offering, services and site functionality. But as you grow in each area, new challenges arise, particularly in terms of logistics. Keeping track of an expanding product line and clientele demands a tremendous investment of ...
Kaltura's New Exchange Lets Developers Strut Their Stuff
ReelSEO’s Grant Crowell interviews Kaltura CEO Ron Yekutiel at the National Association of Broadcasters conference in Las Vegas, to share about their new Exchange program connecting online video application providers to publishers.
We're At The 2010 NAB Show In Vegas
ReelSEO’s Grant Crowell is covering the National Assocation of Broadcasters NAB Show at the Las Vegas Convention Center, starting today through April 14th, 2010. Grant is covering the latest business and technology news with online video.
