T-Mobile Teams Up With YouTube Celebrity Merton for Awesome Branded Viral Video Ad
When we interviewed Merton in song a few months back, one of the things I asked him about was his plans for the future. With Chatroulette on the decline in terms of traffic and popularity, how would the improv piano singer evolve? His plan was to try and move from instant-video-chat performances to actual live ...
The Future of "Online" Video, From Someone Who Should Know
Online video is still in its infancy, and we've barely scratched the surface of what it will be and what it can do for businesses. There's a fantastic article over at ClickZ from guest columnist, Shishir Mehrotra, called 4 Ways Video Is Fundamentally Changing. And if you're going to pay attention to anyone who has ...
AOL Gets Serious About The Power of Online Video Content
I just saw this press release (even though I was done working for the day mostly) about AOL and the creation of AOL Video. I thought, well, that's timely (in that I saw it, not that they've waited so long to get it done). You did know they bought 5min.com right?
Amazon Goes Hollywood With Amazon Studios – Filmmakers and Screenwriters Wanted
ReelSEO's Grant Crowell I interviewed a spokesperson from Amazon.com's new online business, Amazon Studios to learn about the program's new business model for discovering and paying new filmmaking talent with an eye on making big motion pictures. But do they plan to expand beyond feature length-films, and offer these same business opportunities and incentives to web-based video producers as well?
Beyond Viral: YouTube Viral Video Genius Kevin Nalts Nalty Shares His Secrets
Beyond Viral by Kevin Nalts Nalty, viral marketing consultant and Youtube viral video star. In Beyond Viral, Kevin gives video marketing tips and secrets.
Viral Video Lessons Round Up - Great Plays, Crude Jokes, and Another Creative Proposal
It’s Friday, which means I’ve got another batch of the week’s most popular viral videos for you, just in case you had too busy a week to keep tabs on the viral marketplace. We’ll try to break each one down a bit to determine what we can learn from their example. The hope, of course, ...
The Sunday News Reel - External Edition - Week of 19-26 Sept, 2010
I've gone further this week and split the Sunday News Reel into two pieces. This External Edition will focus on news out in the world that we didn't write about here at ReelSEO. We'll probably never catch everything, so if we miss something, drop us a link in comments. Meanwhile, the Reel Edition will focus ...
Good Reminders for Successful Online Video Self-Production
I’m nearly finished with Part 5 of our ongoing Online Video Marketing Basics series, and it’s all about the distribution decisions facing video creators—you can read Part 4, Choosing the Right Video Equipment, to tide you over until the new installment is ready. But I just read a great article that would be a perfect ...
The Reel Weekend: Super Cool, Kick Ass Video Production Gear!
I honestly had no idea what to write about this weekend. But I did come across some really kick ass video production gear and thought, hey that might be interesting. So here you go. I imagined what it would be like to take a little pocket cash and drop it on some hardware for video ...
Kellogg’s Sets Good Example With Their First Web-Only Video Advertisement
Kellogg’s is one of the more recognizable brands in the U.S. as well as around the world. They are a leader in breakfast food sales, as well as a big-advertising staple. So it might surprise you to learn that until this week, Kellogg’s had been a bit behind the curve when it comes to online ...
Viral Video Lessons Round Up - Rockets, Collaborations, and Camera Glitches
Every Friday I like to share some of the week’s biggest viral video hits with you. I also like deconstructing them, trying to put our finger on what it was about each video that hit the viewing public just right enough to make them share it like mad. Perhaps we can learn and hone our ...
International Video Production – Lessons Learned from Shooting Across Borders
We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa to enter the country. But as a video producer, there ...
Crowdsourced Fan Film, Star Wars Uncut, Is Finished... and It's Awesome
I’ve been interested in the Star Wars: Uncut project ever since I heard about it last October. The premise: let fans pick their favorite 15-second scenes from the original Star Wars: A New Hope movie and re-film it—fan film style—and then stitch together everyone’s scenes to recreate the movie. Sound ambitious? It was. Sound awesome? ...
Online Video Marketing Basics: Part 4 - Choosing The Right Video Production Equipment
Welcome to Part 4 of our ongoing Online Video Marketing Basics series. It’s intended to be a help—a sort of guide, if you will—for individuals and businesses just getting started with online video. We’ve already covered Why You Should Get Involved with online video, Choosing A Video Style, and the choice between Self-Producing Or Hiring ...
University Study Indicates Desirable Video Content Trumps Video Production Quality
When you produce a piece of online video content, you probably pay a lot of attention to the quality of the sound and picture. You want the best possible presentation of your work. But sometimes, if you’re like me, you can get ahead of yourself, and fret over the quality details to the point of ...
