video production Articles

Video production is videography, the process of capturing moving images on electronic media (e.g., video tape, direct to disk recording, or solid state storage like a tapeless camcorder) even streaming media. The term includes methods of production and post-production. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock.
It is the art and service of creating content, video editing and delivering a finished video product as is the case of dis...

Flights, Camera, Action - American Airlines Spreads Wings For Online Video Contest

Every time I see a new brand or company announce an online video contest, I cringe a little bit in anticipation of how lame it's likely to be. Too many companies just want to get in the online video game that they put little thought ...

How To Shoot A Room To Look Bigger & Production-Quality Sound - Film Riot

In our continued coverage of Film Riot's excellent video production tutorial series, today we take a look at episode 49, "Creative Cam Techniques, NAB & a Special Guest," which provides practical, useful tips that any video production professional can learn from. The crew discusses how you ...

The Weekly Online Video News Round Up - Internet TV Edition

Another big week for major world news, as the UK riots took center stage for most of the week. It was a huge week for online video and online video news as well. Because we know many of you are even busier than us (if ...

When To Use A Jib, & How To Make Your Own - Film Riot Video Production Tutorials

In filmmaking, one of the most useful pieces of equipment you can have in your arsenal is a jib. A jib operates a bit like a see-saw, using counterweights to balance the camera, and it allows for unique camera movements and camera angles that you ...

Film Riot Video Production Tutorials: Film Lingo & Cloning Effects

Last week we went over episodes 113 and 116 of Film Riot, which had video production tutorials on camera angles, coverage, and inserts. Now, we'll take a look at some past episodes of Film Riot that cooperate (and sometimes overlap) nicely with those two recent ...

Film Riot Video Production Tutorial: Camera Techniques & Coverage

Last week I took a look at a pair of recent episodes from Film Riot--the Revision3 series known for simple filmmaking tips delivered in a fast-paced style. Those two episodes (113 & 114) focused on how to recreate Harry Potter-style special effects. After one more ...

YouTube Insight Analytics: Overview & Best Practices Guide

Effective video marketing campaigns must be analyzed by a series of metrics to determine whether the campaign was successful, or if it needs adjustment. Google's acquisition of YouTube brought in an advanced series of analytical tools called YouTube Insight. Most metrics required to determine the ...

How To Give Your Webcam Video an Audio Punch: Use a Shotgun Microphone

I interviewed video production expert Izzy Hyman for his recommendation on a basic shotgun mic to your webcam video recordings, making them sound much better without getting in the way of your video shoot.

Even Politicians Can Create Online Videos That Suck

My congressman, Representative Joe Walsh of Illinois, embarrasses me. His "Walsh to Obama: Quit Lying" YouTube video is painful to watch. Hey Joe, its one thing to be angry about raising the debt ceiling, but at least raise your audio quality – it totally sucks!

Branded Crowdsourced Video Expands As Poptent Opens Brazil Office

Poptent, a crowdsourced video production company catering to brands and ad agencies, is growing. They're also expanding into new regions, with a brand new office in Sao Paulo, Brazil. The new office is designed to serve the company's growing international customer base, and represents the ...

How To Write a Video Script that Sells: 5 Tips For Video Screenwriting

Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to ...

How To Manage Your Client's Expectations Through The Video Production Process

Working in creative requires thick skin. It's the business of rejection. But the victorious sense of accomplishment at the end of a project tends to make you forget all that. "Opinions are like assholes. Everybody's got one and everyone thinks everyone else's stinks." ~ Home ...

More Details On YouTube's Pursuit Of Celebrity Channels & Professional Content

You know those rumors that went around a while back about YouTube courting celebrities and professional content creators to come create videos exclusively for the site? The Wall Street Journal was the first to report on it, and speculated that YouTube was willing to spend ...

Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study

Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our ...

Social Video For Businesses: 8 Social Video Questions With Steve Garfield

We recently discussed the definition of "social video," and looked at why it's on the rise. For a closer look at how businesses can use social video, I interviewed my fellow videologist, Steve Garfield. He talks about how businesses can be successful by combining their ...