Film Riot Video Production Tutorial: Camera Techniques & Coverage
Last week I took a look at a pair of recent episodes from Film Riot--the Revision3 series known for simple filmmaking tips delivered in a fast-paced style. Those two episodes (113 & 114) focused on how to recreate Harry Potter-style special effects. After one more movie-related effects episode (115, which we'll get to below), the ...
YouTube Insight Analytics: Overview & Best Practices Guide
Effective video marketing campaigns must be analyzed by a series of metrics to determine whether the campaign was successful, or if it needs adjustment. Google’s acquisition of YouTube brought in an advanced series of analytical tools called YouTube Insight. Most metrics required to determine the success of a campaign are included with Insight. Not only ...
How To Give Your Webcam Video an Audio Punch: Use a Shotgun Microphone
I interviewed video production expert Izzy Hyman for his recommendation on a basic shotgun mic to your webcam video recordings, making them sound much better without getting in the way of your video shoot.
Even Politicians Can Create Online Videos That Suck
My congressman, Representative Joe Walsh of Illinois, embarrasses me. His “Walsh to Obama: Quit Lying” YouTube video is painful to watch. Hey Joe, its one thing to be angry about raising the debt ceiling, but at least raise your audio quality – it totally sucks!
Branded Crowdsourced Video Expands As Poptent Opens Brazil Office
Poptent, a crowdsourced video production company catering to brands and ad agencies, is growing. They're also expanding into new regions, with a brand new office in Sao Paulo, Brazil. The new office is designed to serve the company's growing international customer base, and represents the rapid adoption of crowdsourced video production by Fortune 500 companies ...
How To Write a Video Script that Sells: 5 Tips For Video Screenwriting
Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to your video’s success. Here are 5 simple steps you can ...
How To Manage Your Client's Expectations Through The Video Production Process
Working in creative requires thick skin. It’s the business of rejection. But the victorious sense of accomplishment at the end of a project tends to make you forget all that. "Opinions are like assholes. Everybody's got one and everyone thinks everyone else's stinks." ~ Home for the Holidays (1995) Six Tips to Better Manage Client ...
More Details On YouTube's Pursuit Of Celebrity Channels & Professional Content
You know those rumors that went around a while back about YouTube courting celebrities and professional content creators to come create videos exclusively for the site? The Wall Street Journal was the first to report on it, and speculated that YouTube was willing to spend as much as $100 on procuring original content from as ...
Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study
Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our real world shopping experiences. Liveclicker is doing a lot of ...
Social Video For Businesses: 8 Social Video Questions With Steve Garfield
We recently discussed the definition of "social video," and looked at why it's on the rise. For a closer look at how businesses can use social video, I interviewed my fellow videologist, Steve Garfield. He talks about how businesses can be successful by combining their social media marketing and video activities, and the warns of ...
Are You Flipped Out About the Flip?
Sometimes products come along that just simply hit the mark. Whether it's based on filling a business or consumer need, or for its ease of use, innovative simplicity or aesthetic quality, these products have helped shape that industry. They've also spawned competition within its market which has given us more choices and better products. But ...
Making the Impossible Shot with RED's Epic HDRx Technology
A few months ago I posted an article here on ReelSEO.com about HDR Video techniques and how 3D technology can be used to achieve this. RED is now really making waves with its HDRx technology: what used to be impossible with a single camera is now a reality.
Android Tablets Make Waves, But Is It Too Late To Catch iPad?
When the original iPad launched, there was a great deal of skepticism regarding it's viability--was the world ready for tablet computing? Clearly, Apple has been proven right in that matter, laughing all the way to the bank. And the reviews and early sales of iPad 2 suggest even more dominance on the horizon. But a ...
Why a Professional Web Site Video Experience is Crucial for Business Marketing
After you spent the time and money on producing quality video for your Website, you need to also consider what’s the best way to have that video have the best presentation and user experience possible? In this post I outline those companies and business models which I think have an especially large stake in taking ...
What Video Production Pros Need To Know About Marketing
In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay competitive in the client and job market.
