video production Articles

Video production is videography, the process of capturing moving images on electronic media (e.g., video tape, direct to disk recording, or solid state storage like a tapeless camcorder) even streaming media. The term includes methods of production and post-production. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock.
It is the art and service of creating content, video editing and delivering a finished video product as is the case of dis...

Star Wars Uncut Aims To Reinvent Online Video

Every once in a while, the Internet does something completely unpredictable and amazing.  And I love it.  I love when someone pushes the envelope with online video and does something truly unique. There have been plenty of these trailblazers.  The LonelyGirl15 guys were really the …

Creating Videos for Business On A Shoestring Budget

Think it's too expensive to start marketing your business using online video? Think it's too complicated to start marketing your business using online video? Nope and nope.  Use the powerful one-two punch of the Flip camcorder and Animoto to make stunning video on a shoestring budget.

Online Video and Brand Guidelines – Challenges and Tips

In this podcast episode, I discuss my experiences with companies' brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.

Right of Publicity With Online Video – Questions Answered!

Recently we’ve had some readers asking questions about my recent interview with attorney Mark Rosenberg on “right of publicity” video issues with online video marketing. Questions such as: How can you get permission from large crowds to be in a video? Is the business or venue owner’s consent enough or not? How can patrons be made aware of video recording on the premises, that protects yourself? I asked Mark for a follow-up interview to these questions, and now you can read all of his answers here!

Simultaneous IPhone, Web and TV Live Video? Wowza!

Telestream and Wowza have shined light on a deal between them that will offer live video production and universal streaming to the iPhone, Web and TV. That is something to say Wowza! about!

SMBs Fall In Love With Free, Custom Online Video

The demand for SMB video is strong. In conjunction with the launch of the “Fall in Love with Video” sweepstakes, Turnhere is celebrating the achievement of a milestone, the production of their 20,000th for SMBs.

ScreenFlow 2.0 Stream From Mac, Publish To YouTube

Much like Procaster does for a hoard of live streaming, video-blogging, PC users, ScreenFlow 2.0 now gives the gift of video screen capture to the mass of Macheads in the world. The newest version of the screen capturing software gives easy access to YouTube publishing, …

eTailers Improve ROI With Video Says Adobe Scene7 White Paper

A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.

Viral Video Lesson: Quality of Views Over Quantity

I operate mainly out of the Nashville area (with a good deal more traveling than I'd prefer).  I also consult full-time with Nashville-area businesses on their websites, search engine marketing, and viral marketing.  It's pretty rare for me to come across a local example of …

YPG Canada Partners With Advideo for SMB Video Production

YPG Canada has partnered with Advideo to produce the online video ads for SMBs that advertise with the Yellow Pages Group's Canadian online business directories. Back in February, Advideo announced a partnership with Weblocal.ca, a wholly-owned property of Transcontinental Media.   Weblocal.ca is an online search site for …

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