Topic - Online Video & production
Video Tip: How to Use a Gray Card for Great Video Exposure
I’ve often made the assertion that quality video production is important for successful online video marketing. Sure, some viral videos aren’t the most professional when it comes to the video production aspects, but, if you plan to produce your own videos for marketing your business, why not shoot for the best.
End Your Video Encoding Blues with Encoding.com
Encoding.com offers, get this, web-based, on-demand, video encoding. Nope, no joke. They will grab your video encode it and then send it back to you. Sign up is free and you can even do a test run but after that, you’ll have to pay
Viral Video Round Up – Lessons From This Week’s Viral Successes
This is the second of what we hope will be a weekly series examining viral video success stories. We aim to point out what’s popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that success.
Learn How to Make A Video for YouTube with YouTube
Not sure what you should be doing to get the most out of your YouTube presence? Well, YouTube can help with some free webinars.
Star Wars Uncut Aims To Reinvent Online Video
Every once in a while, the Internet does something completely unpredictable and amazing. And I love it. I love when someone pushes the envelope with online video and does something truly unique.
There have been plenty of these trailblazers. The LonelyGirl15 guys were really the first to take the idea of user-generated videos and fake them in a convincing way (granted, fake “reality” is not a unique concept, but uploading fake “real” video diaries to YouTube was… at least at the time).
Creating Videos for Business on a Shoestring Budget
Think it’s too expensive to start marketing your business using online video? Think it’s too complicated to start marketing your business using online video? Nope and nope. Use the powerful one-two punch of the Flip camcorder and Animoto to make stunning video on a shoestring budget.
Online Video and Brand Guidelines – Challenges and Tips
In this podcast episode, I discuss my experiences with companies’ brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.
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Right of Publicity with Online Video – Questions Answered!
Recently we’ve had some readers asking questions about my recent interview with attorney Mark Rosenberg on “right of publicity” video issues with online video marketing. Questions such as: How can you get permission from large crowds to be in a video? Is the business or venue owner’s consent enough or not? How can patrons be made aware of video recording on the premises, that protects yourself? I asked Mark for a follow-up interview to these questions, and now you can read all of his answers here!
Simultaneous iPhone, Web and TV Live Video? Wowza!
Telestream and Wowza have shined light on a deal between them that will offer live video production and universal streaming to the iPhone, Web and TV. That is something to say Wowza! about!
SMBs Fall in Love with Free, Custom Online Video
Great news for SMBs who are looking to increase their online presence with video. Turnhere just launched a promotional sweepstakes titled “Fall in Love with Video” to give away 100 free, custom-produced video profiles a week (that’s 400 total) for the month of September. In addition, they are awarding the top 4 grand prize winners a $1000 gift card.
ScreenFlow 2.0 Stream from Mac, Publish to YouTube
Much like Procaster does for a hoard of live streaming, video-blogging, PC users, ScreenFlow 2.0 now gives the gift of video screen capture to the mass of Macheads in the world. The newest version of the screen capturing software gives easy access to YouTube publishing, advanced editing and more.
eTailers Improve ROI with Video Says Adobe Scene7 White Paper
A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.
