video production Articles

Video production is videography, the process of capturing moving images on electronic media (e.g., video tape, direct to disk recording, or solid state storage like a tapeless camcorder) even streaming media. The term includes methods of production and post-production. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock.
It is the art and service of creating content, video editing and delivering a finished video product as is the case of dis...

Three Reasons to Embrace Video Storytelling

See how developing your storytelling skills as a video producer can help you create more compelling videos and make you a greater value to your clients. Some types of storytelling techniques can also help you become more efficient and help you land more sales.

An In-Depth Look at Adobe's Next Generation of Pro Video Apps

Adobe is revealing the next generation of their professional video and audio products: Adobe Story, Prelude, Premiere Pro, Audition, After Effects, SpeedGrade and Media Encoder. The company is clearly embracing the market for video production and is ever more committed to delivering value to pros from pre to post - and then some - AND, ReelSEO got a sneak peek look at the new features.

10 Lessons I Learned on My First Major Video Production

Recently, we put the wraps on post production on my Not So Super pilot episode. I thought, since this was my first major video production, I would share what I learned while shooting it. This won't be of interest to those of you who have ...

Rhino Slider Review - Affordable DSLR Camera Slider for Cinematic Video [Reel Rebel #32]

On this week's Reel Rebel episode we share another common filmmaking technique that's often used by professionals to capture smooth, cinematic looking shots - through the use of a camera slider.  Professional camera slider systems can be quite pricey and until recently, affordable systems were ...

Tips for Getting Great Video Coverage when 'Shooting for the Edit' [Reel Rebel #30]

On this week's Reel Rebel, Stephen talks about the importance "shooting for the edit" and gives some advice on how to ensure that when you're shooting video, you capture enough footage of a scene to provide the editors with full coverage and plenty of shots ...

Why Pre-Production Creative Meetings Are Key to Video Project Planning [Reel Rebel #28]

Most people, especially creative types, cringe at the thought of having a meeting. However, when you are putting together a video project it is essential to sit down with the necessary parties, do your brainstorming, define your production aims, style, key messages and target audience, and ensure ...

Looking to Market to Other Professionals? How About LinkedIn Video Ads?

A recent blog post over at LinkedIn Marketing Solutions announced that they are now accepting video ads through their self-service video ad platform. Great news for those of us who have the video ads ready and who want to market to other business professionals.

The Importance of Eyeline Matching for Smooth Video Storytelling: Shooting for the Edit [Reel Rebel #23]

Before planning any video shoot, it's important to have a good understanding of how the footage is going to be edited as this can make a big difference in how you approach the shoot.  There's a big difference between shooting and then editing versus shooting for the ...

How to Manage Color Temperature Effectively to Produce Better Looking Video [Reel Rebel #17]

On this week's Reel Rebel video production tutorial, Stephen Schweickart provides an overview of color temperature.  Understanding how to adjust and balance color that is captured from different lighting sources can ensure that you get the appropriate look for your shot and help minimize the ...

When and How to Use a Wireless Lavalier Mic – Types of Microphones for Video: Part 2 [Reel Rebel #14]

When you are out shooting and recording someone's speech is critical to your final video quality, using your camera's on-board microphone, or even a shotgun mic may not be your best option. In cases where your purpose is to capture a subject's voice, (e.g. public speaking engagements, talking head interviews, ...

The Three Point Lighting Technique - Add Dimension to Your Videos [Reel Rebel #11]

On today’s Reel Rebel video production tip, Stephen Schweickart discusses the importance of good lighting for video and gives a brief overview of one tried and true lighting technique called "three point lighting".  Using a good lighting set-up will help you make your online videos graduate from looking ...

YouTube Will Offer Video Production Tips On Google+ Hangouts on Air Every Wednesday

Knowing that, every day, people are posting videos on YouTube and don't know exactly how to make great videos, YouTube will be offering tips on everything from pre-to-post-production every Wednesday starting July 18 on Google+ Hangouts on Air.  It will be interesting to see what ...

Understanding Depth of Field and How to Create a Professonal Film Look for Your Videos [Reel Rebel #7]

In today's Reel Rebel video production tip, Stephen Schweickart gives an overview of a depth of field, which is ultimately determines your focus area. Understanding and controlling the depth of field can be one of the most valuable tools to create more interesting, creative, and professional looking shots that appear to ...

Reuse, Recreate and Repurpose: Tips to Raising Your B2B Online Video Results [eBook Overview]

I recently pulled down an eBook by Knowledgevision and DemandGen Report. I hadn't heard of either but the topic was quite interesting, it was about Business-to-business online video and offered some tips an reusing, recreating and re-purposing existing content to better leverage that B2B online ...

Video Lighting Basics for Beginners: Introducing Reel Rebel Episode #1

The following is the first episode of a new weekly video series that we're launching in conjunction with our friend and host, Stephen Schweikart of Vscreen.com.  Our goal with this new series is to expand the instructional content that we offer to not only focus ...