BrightCove Video Hosting Platform

Topic - Online Video & production

AOL Snatches Up Online Video Provider StudioNow For $36.5M

studionow AOL Snatches Up Online Video Provider StudioNow For $36.5MAOL has purchased video production company StudioNow Inc for $36.5 million.

We wrote about StudioNow back in the Fall of 2008, when they had just signed a deal to develop videos for CitySearch.  This merger/purchase is newsworthy because of the technology that StudioNow had created–as well as for what it might mean for AOL’s ability to delve deeper into video.

How to Guide for Shooting HD Video with a DSLR Camera

DSLR Shooter How to Guide for Shooting HD Video with a DSLR CameraEver since Nikon introduced the D90 in August 2008 as the first DSLR camera that shoots High Definition (HD) video, a silent revolution is taking place in media production. At a fraction of the budget creative camera people are able to produce remarkable high quality footage – all with a built-out stills camera for a total investment of $7,500. This is good news for online video.

The Threesome Technique for Online Video Interviewing

grant pose threesome 200x138 The Threesome Technique for Online Video InterviewingHow did I get inspired to dream up and post this? It came to me one day when my girlfriend suggested that I video record a three-way. I was all excited. Then she said to me, “Grant, I meant with you, someone you interview professionally, and your videographer.” That left me disgusted. (But not disgusted enough to not share what I learned from my video experience – read on…)

Using Animated Flash Cartoons as a Video Marketing Tool

Mark asked me to take a look into GoAnimate.com and see if there was any sort of marketing potential, as in, could you use what you make there for video marketing. I started poking around tentatively and realized there probably is some interesting ways that it could help the ReelSEO readership. But you’ve got to maintain an open mind here. Instead of making a long article about its potential, I decided I’d make a cartoon animation.

8 Tips for Shooting Better Video During the Holidays

It’s time for another great video production tutorial video from Israel Hyman of IzzyVideo. Last month, we featured a video about how to get great exposure and white balance using an 18% gray card. Today, I’m pleased to offer you this timely video with Izzy demonstrating some great tips for capturing video of the family during this week’s holidays. 

5 Tips for Successful & Professional Online Video Projects

Headline graphic1 5 Tips for Successful & Professional Online Video ProjectsAre you looking for any easy way to explain how to do professional (i.e., business-quality) online video to newcomers? I recommend sharing these 5 steps in the following order: Plan, practice, publish, promote and perform.

In this post, I will explain how each of these 5 P’s is essential to virtually any professional online video project.

You Could Be The Next Overnight Filmmaking Success

newzealand 300x225 You Could Be The Next Overnight Filmmaking SuccessA couple of days ago we told you about Fede Alvarez, a filmmaker from Uruguay whose YouTube film’s impressive direction and effects landed him a real life Hollywood development deal with Sam Raimi and Ghost Town Pictures.

Well, now you have a chance to be the next Fede Alvarez, if you’re so inclined.

Video Project Planning & Management – Market7 Overview

market7 logo4a8c156bce832 200x86 Video Project Planning & Management   Market7 OverviewMarket7 wants to be your online collaboration service and video project planning solution and of course make money off of you while doing it. They have free trial accounts to check it out and offer a range of product packages to help you get all your creative from talent to post-production in the same place and on the same page (or in the same frame?).

Nalts’ Cuddly Tips & Strategies for YouTube Video Success

Viral video is dead. Long live low production values. The cheaper the better. Don’t cuddle it to death, let go of your brand persona.  Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos.

Video Tip: How to Use a Gray Card for Great Video Exposure

I’ve often made the assertion that quality video production is important for successful online video marketing.  Sure, some viral videos aren’t the most professional when it comes to the video production aspects, but, if you plan to produce your own videos for marketing your business, why not shoot for the best.

End Your Video Encoding Blues with Encoding.com

encoding logo 200x34 End Your Video Encoding Blues with Encoding.comEncoding.com offers, get this, web-based, on-demand, video encoding. Nope, no joke. They will grab your video encode it and then send it back to you. Sign up is free and you can even do a test run but after that, you’ll have to pay

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 10/25/2009

This is the second of what we hope will be a weekly series examining viral video success stories.  We aim to point out what’s popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that success.