product placement Articles

Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. Traditionally the product placement is not disclosed at the time that the good or service is featured.
In April 2006, Broadcasting & Cable reported, “Two thirds of advertisers employ ‘branded entertainment’—product placement—with th...

Using Animated Flash Cartoons As A Video Marketing Tool

Mark asked me to take a look into GoAnimate.com and see if there was any sort of marketing potential, as in, could you use what you make there for video marketing. I started poking around tentatively and realized there probably is some interesting ways that …

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 12/12/2009

With the weekend upon us, it's time for a Viral Round Up again.  Some really good examples this week that we can learn from, so let's dive in.

Hollywood and The Web – Making The Case for Online Movie Releases

I'd like to talk about something tangentially related to online video but still near and dear to my heart:  movies.  I love movies.  I love them so much I went to work t a five-screen cinema at 19 and spent an entire decade managing movie …

The Focus On Monetizing Online Video

Gone are the day of just simply putting video online for fun (for the majority of us). Now it's all about earning revenue or utilizing the video to push a product/brand. Sure it's still in its infancy and we've got a lot of issues to …

Books To Web Video

Books to TV/Film, sure no problem. Books to Web video series? I can't see why not. That's exactly what Alloy Media and Marketing are working on at this very moment. If you don't know who they are it's no surprise, but they're the force that …

Tadcast Overview and The $5000 Online Video Placement Contest

Tadcast might be the ties that bind. Bind video creators to revenue streams that is. You see they believe that all videos should be able to have some sort of product placement and to that end they have challenged video creators to create videos with …

Online Video Strategy for Magazines – Video Ad Product Placement

We have talked a lot about what other media companies like newspapers are doing with online video. So, what do print magazines need with online video and online video advertising? Plenty according to recent moves by Vogue who has lent its brand and a large …

Storybids Auction-Based Online Video Product Placement

If you've got a product to sell then you know how difficult it can be to find the right people to create your campaign and get the word out the way you want it done. You also know that product placement is a viable option, …

New Online Video Ad Business Model – Storybids

Storybids today announced the launch of their product placement marketplace where online video content creators can get paid to feature physical products in pre-production user-generated videos, serial mini-dramas, videoblogs and webisodes. Advertisers may use Storybids' searching capabilities to seek out video creators that meet their …

Page 3 of 3123
↑ Top