Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. Traditionally the product placement is not disclosed at the time that the good or service is featured.
In April 2006, Broadcasting & Cable reported, “Two thirds of advertisers employ ‘branded entertainment’—product placement—with th...
Grant Crowell interviews video marketing author and SEO expert Greg Jarboe about YouTube's time increased of all non-partner videos to 15 minutes. Greg and I discuss what YouTube's reasons were for the increase, who may already be profiting from the increase, and how YouTube has blurred the line between “amateur” and “professional” videos has blurred because of improved monetization opportunities for everyone.
Well, it was most likely just porn at one point and then people realized they could make money off of it as a vehicle for advertising. Now it's everywhere and from what Paul Verna, Senior Analyst at eMarketer says, it's not all about advertising anymore.
A recent post over at Mediapost talked about how HTML 5 is going to completely rewrite the online video advertising landscape. I beg to differ because I, unlike many, don't buy into all the hype surrounding everything and I'm too lazy to hop on all ...
Search ads have been the champions of online ad spending for some time. Thanks to Google not only having the majority share of the search market, but also a major tie-in with Adwords and Adsense. But video ad spending is increasing rapidly. So one day ...
Mark asked me to take a look into GoAnimate.com and see if there was any sort of marketing potential, as in, could you use what you make there for video marketing. I started poking around tentatively and realized there probably is some interesting ways that ...
With the weekend upon us, it's time for a Viral Round Up again. Some really good examples this week that we can learn from, so let's dive in.
I'd like to talk about something tangentially related to online video but still near and dear to my heart: movies. I love movies. I love them so much I went to work t a five-screen cinema at 19 and spent an entire decade managing movie ...
Gone are the day of just simply putting video online for fun (for the majority of us). Now it's all about earning revenue or utilizing the video to push a product/brand. Sure it's still in its infancy and we've got a lot of issues to ...
Books to TV/Film, sure no problem. Books to Web video series? I can't see why not. That's exactly what Alloy Media and Marketing are working on at this very moment. If you don't know who they are it's no surprise, but they're the force that ...
Tadcast might be the ties that bind. Bind video creators to revenue streams that is. You see they believe that all videos should be able to have some sort of product placement and to that end they have challenged video creators to create videos with ...
We have talked a lot about what other media companies like newspapers are doing with online video. So, what do print magazines need with online video and online video advertising? Plenty according to recent moves by Vogue who has lent its brand and a large ...
If you've got a product to sell then you know how difficult it can be to find the right people to create your campaign and get the word out the way you want it done. You also know that product placement is a viable option, ...
Storybids today announced the launch of their product placement marketplace where online video content creators can get paid to feature physical products in pre-production user-generated videos, serial mini-dramas, videoblogs and webisodes. Advertisers may use Storybids' searching capabilities to seek out video creators that meet their ...
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