product placement

Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. Traditionally the product placement is not disclosed at the time that the good or service is featured.
In April 2006, Broadcasting & Cable reported, “Two thirds of advertisers employ ‘branded entertainment’—product placement—with the vast majority of that (80%) in commercial TV programming.” The story, based on a survey by the Association of National Advertisers, said “Reasons for using in-show plugs varied from ‘stronger emotional connection’ to better dovetailing with relevant content, to targeting a specific group.”
Product placement dates back to the nineteenth century in publishing. By the time Jules Verne published the adventure novel Around the World in Eighty Days (1873), he was a world-renowned literary giant to the extent transport and shipping…

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Analyzing The Impact of YouTube's 15 Minutes - Blurring The Lines Between Amateur and Professional

Grant Crowell interviews video marketing author and SEO expert Greg Jarboe about YouTube's time increased of all non-partner videos to 15 minutes. Greg and I discuss what YouTube's reasons were for the increase, who may already be profiting from the increase, and how YouTube has blurred the line between “amateur” and “professional” videos has blurred because of improved monetization opportunities for everyone.

The Focus On Monetizing Online Video

Gone are the day of just simply putting video online for fun (for the majority of us). Now it's all about earning revenue or utilizing the video to push a produ...

Books To Web Video

Books to TV/Film, sure no problem. Books to Web video series? I can't see why not. That's exactly what Alloy Media and Marketing are working on at this very mom...