Topic - Online Video & product placement
Hollywood & The Web – Making The Case For Online Movie Releases
I’d like to talk about something tangentially related to online video but still near and dear to my heart: movies. I love movies. I love them so much I went to work t a five-screen cinema at 19 and spent an entire decade managing movie theaters. I then transitioned to a life of online marketing—it was smoother than you might think.
Imagine my excitement when earlier today I read the headline, “Assassin’s Creed Films To Be Released On YouTube.”
The Focus on Monetizing Online Video
Gone are the day of just simply putting video online for fun (for the majority of us). Now it’s all about earning revenue or utilizing the video to push a product/brand. Sure it’s still in its infancy and we’ve got a lot of issues to resolve before it becomes totally mainstream, but just consider it like a ‘beta test,’ at least for now.
Books to Web Video
Books to TV/Film, sure no problem. Books to Web video series? I can’t see why not. That’s exactly what Alloy Media and Marketing are working on at this very moment. If you don’t know who they are it’s no surprise, but they’re the force that was behind the Sisterhood of the Traveling Pants and its sequel as well as Gossip Girl on CW and a host of other properties (Rosell, Samurai Girl, etc).
Tadcast Overview and the $5000 Online Video Placement Contest
Tadcast might be the ties that bind. Bind video creators to revenue streams that is. You see they believe that all videos should be able to have some sort of product placement and to that end they have challenged video creators to create videos with products in them. But more on that later. First let’s take a look at Tadcast itself.
Online Video Strategy for Magazines – Video Ad Product Placement
We have talked a lot about what other media companies like newspapers are doing with online video. So, what do print magazines need with online video and online video advertising? Plenty according to recent moves by Vogue who has lent its brand and a large sum of cash to develop an online reality show called Models.Live
Storybids Auction-Based Online Video Product Placement
If you’ve got a product to sell then you know how difficult it can be to find the right people to create your campaign and get the word out the way you want it done. You also know that product placement is a viable option, but might not know how to go that route.
New Online Video Ad Business Model – Storybids
Storybids today announced the launch of their product placement marketplace where online video content creators can get paid to feature physical products in pre-production user-generated videos, serial mini-dramas, videoblogs and webisodes.
