Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video
I think I'm going to write an e-book... call it "Drop Out Of College & Learn Video.” I had this revelation after an email chain with ReelSEO writer, Chris Atkinson. See, Chris and I are not only co-workers, but we’ve been friends for more than a decade. And one of the things that defines our ...
Washington D.C. Suburb Looks for Tourism Dollars Through Web Series
We've seen a number of branded videos lately that advertise a product, but put the marketing in the background in favor of good content. Videos like the DC Shoes ad (Ken Block's Gymkhana 4), the Rise of the Planet of the Apes ad (Ape with an AK-47), and the Red Bull ads (for example, Danny ...
The Social Video Blueprint, Part 5: Social Video Case Studies & Examples
Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. Now that we've set forth a definition of what social ...
Viral Video Chart: The Best Branded Viral Videos Of July 2011
What happens when you give a chimpanzee an AK-47 and let it run riot on YouTube?Well, Twentieth Century Fox is banking on the answer being a box office hit. The signs are certainly good. The controversial hoax video depicting mocking African soldiers handing the ape a sub-machine gun only to be sent running for cover as ...
12 Ways Brands & Businesses Can Utilize Online Video
I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a good path for their business, mostly because their experience with ...
Video Marketing Strategy: Matching Brands & Web Video Stars
If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, “Webstars”) and places their clients' brand messages seamlessly into the celebrity’s actual video creative for ...
Real Estate Industry Finally Moves Beyond Standard Virtual Home Tour Videos
Online video has proven to be an effective tool for real estate agents. If pictures can show off an available home better than text alone, then imagine how powerful video can be to the prospective buyer. It gives them the feeling of actually touring the property--outside of them visiting the house in person, there's no ...
The Week's Best Viral Videos & Marketing Lessons
Is it really Friday already? Another week is in the books, and it's time to round up the best of the viral success stories from this week. We have animals (honestly, you simply can't publish a list of top viral videos without including animal clips at this point), a couple of very different dance parties, ...
How Targeted Online Video Advertising Impacts Audience Engagement
We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an increase in variety of choices for audience members. Today we're ...
IAB Releases Online Video Marketing and Advertising Best Practices Guide
The International Advertising Bureau's Video Council UK (IABUK) has just recently set forth a new set of best practices in regards to online video marketing and video advertising for 2011. Since we tend to talk a lot about those things I figured you might all be interested in what the IAB has to say on ...
Web Video Audience Development Strategies With Jim Louderback CEO of Revision3
Revision3 is one of the most well-known Internet television networks, and it’s run by a very energetic guy named Jim Louderback. As part of our chat with him back in October, we asked him to talk a bit about what Revision3 is doing differently, in terms of how they create their content, their advertising model, ...
Analyzing The Impact of YouTube's 15 Minutes - Blurring The Lines Between Amateur and Professional
Grant Crowell interviews video marketing author and SEO expert Greg Jarboe about YouTube’s time increased of all non-partner videos to 15 minutes. Greg and I discuss what YouTube’s reasons were for the increase, who may already be profiting from the increase, and how YouTube has blurred the line between “amateur” and “professional” videos has blurred because of improved monetization opportunities for everyone.
Online Video, It's Not Just About Advertising Anymore
Well, it was most likely just porn at one point and then people realized they could make money off of it as a vehicle for advertising. Now it's everywhere and from what Paul Verna, Senior Analyst at eMarketer says, it's not all about advertising anymore.
HTML5 Is Better Than Sliced Bread for Online Video Advertising!
A recent post over at Mediapost talked about how HTML 5 is going to completely rewrite the online video advertising landscape. I beg to differ because I, unlike many, don't buy into all the hype surrounding everything and I'm too lazy to hop on all the bandwagons rolling by.
Online Video Ads Vs Search Ads - The Fight of The Decade
Search ads have been the champions of online ad spending for some time. Thanks to Google not only having the majority share of the search market, but also a major tie-in with Adwords and Adsense. But video ad spending is increasing rapidly. So one day these two online titans will face off in the annual ...
