Topic - Online Video & press release
Silverlight Announces H.264 Support for Online HD Video
Microsoft Silverlight has recently played a major role helping to shape some of the world’s biggest events in recent months. Silverlight – Microsoft’s cross-browser, cross-platform solution for delivering rich interactive applications and content experiences on the Web – helped viewers experience both the Olympic Games and the U.S. Democratic National Convention on the Web, providing an interactive, high-quality way for people to view both events.
Later this week, at the International Broadcasting Conference (IBC) 2008 in Amsterdam, Microsoft Corp. will demonstrate an important new capability for Silverlight – playback of H.264-based video. H264 is a standard video specification that delivers high-definition video over a variety of delivery channels. During the event, Microsoft will also highlight how customers in Europe are reaping the benefits of adopting Silverlight.
YuMe Launches Behavioral Targeting for Online Video Ads
YuMe, the largest dedicated video ad network on the Web, announced today the launch of a new behavioral targeting system that will allow advertisers to target their messages to viewers on a national scale based on video viewing interests and purchase intent. YuMe will leverage data about viewers’ video consumption habits, online search histories, and browsing behaviors to deliver highly relevant ads to consumers who have demonstrated their intent to buy a particular type of good or service.
StudioNow Gets Tapped for Local Online Video for SMBs
StudioNow, the premier online source for creating and managing professional-quality videos at affordable prices, today announced an agreement with Citysearch, the leading online local guide, to shoot, edit and create local merchant videos for Citysearch.com.
