Topic - Online Video & press release
Using Web Video Marketing with Online Press Releases
A few weeks back, I had the pleasure of participating in an webinar put on by PRWeb, titled “Using Video and Multimedia in Online News Releases.“ The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility.
What’s Your Online Video SEO Reputation Worth?
I recently covered the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”
Video is Most Effective Content for Social Media Releases
A Social Media Release (SMR) is meant to engage the audience through the use of particular multimedia features that are present in it. But you need to know what will compel your audience to interact as well so here are some ideas thanks to MarketingSherpa.
Real Russian SEO Deal Signed
While they didn’t specifically name video in the text of the recent press release I thought that this would be interest to some of us here at ReelSEO.
Measuring Social Media Buzz with Video (how Obama beat McCain)
What are people saying about you, where are they saying it, how are they saying it (with text, video, images), is it positive or negative, and how should you act on it? A new “Prime Buzz” metric tool, created by the search marketing firm Prime Visibility, may have set a new standard for measuring a company’s performance across the widest range of major social media websites. Listen to ReelSEO Grant Crowell’s interview with Andrew Hazen, Prime Visibility’s Founder and CEO.
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Online Video Press Releases Powered by SpotRunner
MultiVu, PR Newswire’s multimedia and broadcast PR company, and Spot Runner, a technology company developing the next generation of advertising services, announced today the launch of the MultiVu™ Spot Runner® MNR, a more affordable, all-in-one solution for planning, producing and distributing videos via multimedia news releases (MNR) and direct online video postings.
Metacafe is the Leading Destination for Independent Online Video Content
Metacafe solidified its position as the world’s leading independent online video site with 37.1 million unique monthly viewers worldwide and 7.4 million unique monthly viewers in the U.S. during the month of August, as reported in the recently released comScore Media Metrix data. Worldwide, traffic to Metacafe in August grew 37.7% year-over-year, including an 8.7% increase over the previous month. This makes Metacafe the third-largest video site in the world overall.
Online Video Widgets – ClipBlast Partners with Clearspring
ClipBlast!, the premier Web-wide video navigation and distribution platform, today announced its partnership with Clearspring Technologies (www.clearspring.com) to distribute and track video widgets.
OVGuide Unveils a New and Improved Video Search Engine
OVGuide.com, the Internet’s most comprehensive guide to online video sites, including TV shows, movies, user-generated content, video games and music, today unveiled a new search engine that makes finding online video more precise, fast and thorough than other alternatives on the Web.
Truveo is the Most Comprehensive Video Search Platform – New Study
Truveo’s video search engine provides the most comprehensive results of any major search engine online, according to an extensive study conducted by the search engine team. The study, conducted in August, looked at how well Truveo, Blinkx, Google Video, Microsoft Live Video Search and Yahoo! Video Search covered the top 100 Alexa-rated news, sports, TV, music and movie sites that have video content. The study showed that Truveo covered 86 of those sites; Blinkx covered 20; Microsoft Live Video Search covered 17; Google Video covered three and Yahoo! Video Search covered two.
Online Video Viewing Up, Search Engines Continue to Dominate
Comscore, one of the leading agencies for Internet audience measurement, recently released its reports on video engagement for the month of July 2008. Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), and also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. YouTube.com accounted for more than 98 percent of all videos viewed in the Google site network, taking over 40 percent of the total online video market – by far the largest share for any single web property.
thePlatform Now Offers the Largest Set of Options for Online Video Advertising
Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry’s largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 Real Media, Microsoft’s AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and LiveRail.
