predictions Articles


2010 In-Stream Video Advertising Predictions – Interview With Google

Grant Crowell interviews Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association’s 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau’s (IAB’s) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?

Predictions With Local Online Video Marketing – Interview With Topix

I interviewed Chris Tolles, CEO of the online news portal Topix, on his predictions for how video will mature into the local landscape, and its impact for audiences and businesses.

CIMA Survey – Video and Search Receive Highest Results

I interview the Chicago Interactive Marketing Association's (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.

The Next Wave for Online Video – SES San Jose 2009

Along with the fact that ReelSEO is prud to be an official media sponsor for SES San Jose 2009 and ClickZ's Video and Social Media Strategies Forum, I am happy to announce that in addition, I will be speaking at SES on Tuesday at 11:45am-12:45pm …

Digital Agencies and Client Challenges With Video – CIMA Recap

I recently covered the Chicago Interactive Marketing Associations' panel discussion – Creative, Technology, Media, and Analytics. The panelists of senior industry leaders debated on how creative, technology, media & analytics are converging more in interactive video marketing; and how agencies can overcome the limitations of …

Creative Media Agencies and Video SEO – CIMA Interview

This Thursday June 18th I'm covering the Chicago Interactive Marketing Association's (CIMA) event titled "Creative, Technology, Media, and Analytics." I recently interviewed several of the scheduled panelists, about their research and opinions on the business direction they see online video taking, agencies' and marketers' opportunities …

The Times They Are A Changing – Online Advertising Falling Below Predictions

Online advertising sales were predicted to grow by a whopping 18% for 2009 by ZenithOptimedia who recently revised their numbers down to around 4.8%. eMarketers also had a nice 8.9% increase predicted but today halved that to 4.5%

Youtube Videos In High-Defintion? Hack Youtube for HD Video Playback

Boy was I happy to find out about this….  If you remember our Online Video Predictions for 2008 post from last year, our first was… "1) HD High-definition Video – I expect Youtube and others to follow suite with the sites that already support High …

Films and TV Shows Being Screened Via Online Video

Remember our post on January 1st of this year, titled, "10 Online Video Predictions for 2008?” If you do, you will recall that # 7 in our list was – Exclusive Online TV: "I expect to see TV networks test and pilot new TV shows …

Measuring Online Video – Interview With ComScore’s Josh Chasin ReelSEO’s Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, The State of Online Video: Going Beyond the Pre-roll.

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