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Ustream Offers Ad-Free Premium Membership Subscription

Ustream Offers Ad Free Premium Membership Subscription

If you hate ads and love live streams from Ustream, you can now avoid the first and have all of the second you want with their new premium service, which will cost $3.99. Now your birds, dogs, cats and other live events won't be laced …

YouTube First Watch Runs Video Ads On Users’ First Video View Of The Day

YouTube First Watch Runs Video Ads On Users First Video View Of The Day

The New York Times has a feature today discussing a new advertising service from YouTube called First Watch. The program is designed to give advertisers a chance to reach customers with a pre-roll video message on users' first video view of the day, and it's …

Rhythm Reports 36% Growth in Q1 Mobile Video Advertising

Rhythm Reports 36% Growth in Q1 Mobile Video Advertising

Rhythm New Media have put out their Q1 2011 Mobile Video Ad Report and there are some very large numbers in it that show mobile video advertising is on the up and up and is definitely poised to continue that growth trend. Of course, those …

Tubemogul Revamps Look, Opens Self-Serve Video Ad Platform

Tubemogul Revamps Look, Opens Self Serve Video Ad Platform

Remember when I said real-time video ad buying was the future. It seems that Tubemogul agrees as they've just opened a self-serve, real-time video Ad purchasing system. Damn, I love it when a plan comes together. Now they're not the only one, but they're the …

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

There may be a new copyright sheriff in town, but this sheriff won't be locking anyone up. MyVideoRights.com is an online video advertising service that monitors unauthorized usage of copyrighted materials in web video. Instead of shutting down the illegal clips, the company then works …

Video Ad Spending to Increase 22% in 2011 says IAB Survey

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are …

Innovid Puts Social Network Interactivity in Pre-Roll Video Ads

Innovid Puts Social Network Interactivity in Pre Roll Video Ads

Innovid earlier this week announced their new interactive pre-roll video ads called, iRoll. That name makes me want to roll my i's. But hey, I suppose it's more an i for interactive than hitching on the trend of calling everything iSomething, at least I hope …

Interactive Are 50% of AdoTube Video Ads in Q4 2010

Interactive Are 50% of AdoTube Video Ads in Q4 2010

AdoTube released their Q4 2010 Format Index on video advertising. This information is based on the 65 to 90 million in-video ad impressions they serve per week and covers the products they offer for advertisers. So this is more of a snapshot of their service …

An Unsolicited Advertising Suggestion for YouTube

An Unsolicited Advertising Suggestion for YouTube

YouTube, like their parent company, has some pretty slick programming applications. The most impressive, in my opinion, is Content ID. Content ID monitors uploaded video and alerts copyright holders whenever copyrighted video content is used illegally – automatically. At that point, the copyright holder can …

How Targeted Online Video Advertising Impacts Audience Engagement

How Targeted Online Video Advertising Impacts Audience Engagement

We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an …

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