pre-roll Articles

The Social Video Blueprint, Part 2: It's About Content, Not Ads

This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video--if you missed it, you may want to check ...

Ad-Choice Boom: More Viewers Choosing To Watch Online Video Ads

Visible Measures has released their Q2 2011 report on choice-based video performance, and the results are pretty interesting, even while they're not all that surprising. Audiences are choosing to watch online video advertisements more than ever before--as much as 600 million times in Q2, which ...

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also ...

Almost Half Of Viewers Watch Online Video Pre-Roll Ads To The End

VideoNuze has a good piece today about online video pre-roll ads and user behavior. Summarizing two separate reports--one from YouTube & Scripps and another from AdoTube, a video ad technology company--the conclusion is that nearly 50% of viewers watch online video pre-roll ads all the ...

TubeMogul Creates PlaySafe Tool To Detect Fake Video Pre-Roll Ads

In a recent exercise, TubeMogul followed a hunch about pre-roll videos and discovered something shocking: an alarmingly high number of sites their clients' videos were playing on had imitation pre-roll ads. The fake pre-roll ads auto-play, and often appear as page-overlays, forcing the viewer to ...

YouTube: Only 30% Of Viewers Actually Skip Skippable Ads

Huh. Here's a weird blurb of info (sorry Jeremy, stepping on your toes here): YouTube has announced that just 30% of their skippable ads were actually skipped. Bruce Daisley, Sales Director at YouTube, said in a recent interview with MediaWeek said that recent research done ...

Content Length Directly Impacts Video Advertising Completion Rates

eMarketer has some interesting data up today, pulled from both Limelight Networks and Freewheel, showing that shorter online video ads are watched to completion more often than longer video ads. And that seems totally logical. However, the data also reveals that viewers are much more willing ...

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still ...

Ustream Offers Ad-Free Premium Membership Subscription

If you hate ads and love live streams from Ustream, you can now avoid the first and have all of the second you want with their new premium service, which will cost $3.99. Now your birds, dogs, cats and other live events won't be laced ...

YouTube First Watch Runs Video Ads On Users' First Video View Of The Day

The New York Times has a feature today discussing a new advertising service from YouTube called First Watch. The program is designed to give advertisers a chance to reach customers with a pre-roll video message on users' first video view of the day, and it's ...

Rhythm Reports 36% Growth in Q1 Mobile Video Advertising

Rhythm New Media have put out their Q1 2011 Mobile Video Ad Report and there are some very large numbers in it that show mobile video advertising is on the up and up and is definitely poised to continue that growth trend. Of course, those ...

Tubemogul Revamps Look, Opens Self-Serve Video Ad Platform

Remember when I said real-time video ad buying was the future. It seems that Tubemogul agrees as they've just opened a self-serve, real-time video Ad purchasing system. Damn, I love it when a plan comes together. Now they're not the only one, but they're the ...

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

There may be a new copyright sheriff in town, but this sheriff won't be locking anyone up. MyVideoRights.com is an online video advertising service that monitors unauthorized usage of copyrighted materials in web video. Instead of shutting down the illegal clips, the company then works ...

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are ...

Innovid Puts Social Network Interactivity in Pre-Roll Video Ads

Innovid earlier this week announced their new interactive pre-roll video ads called, iRoll. That name makes me want to roll my i's. But hey, I suppose it's more an i for interactive than hitching on the trend of calling everything iSomething, at least I hope ...