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YouTube Launches New Ad Model - Sponsorships to Trump Demographics for Channel Buys

YouTube Launches New Ad Model   Sponsorships to Trump Demographics for Channel Buys

YouTube is set to change up the way it's placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals. A sponsorship package includes companion display ads, overlay and pre-rolls to give a brand complete placement on certain channels.

Online Video Monetization – What Are Your Options?

Online Video Monetization – What Are Your Options?

So you’ve gotten pretty good at this online video thing, and now you want to start thinking about monetizing your content. But that can act as a roadblock for many video creators and businesses who aren’t sure what all their options are for making money ...

Solve Media Solves Pre-Roll Video Ad 'Zone Out' Problem?

Solve Media Solves Pre Roll Video Ad Zone Out Problem?

Captcha for pre-roll video ads? That's essentially the deal with Solve Media's solution to viewers zoning out of pre-roll ads. It could work I suppose, remember that study that said people who watch time-shifted stuff had better brand recall essentially because they paid more attention ...

Content As Marketing - Video Advertising & Monetization With Machinima's Allen DeBevoise

Content As Marketing   Video Advertising & Monetization With Machinimas Allen DeBevoise

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization--how Machinima makes money from their videos and ...

Brainient Claims Interactive Video Ad Can Follow The Viewer Off Site

Brainient Claims Interactive Video Ad Can Follow The Viewer Off Site

It seems like every day I wake up, I'm reading about an ad company that had a very good 2011, has taken their company through another round of investing, and getting support from all sorts of venture capital.  UK-based Brainient has just raised $1.8 million ...

Pre-roll & Mobile Video Ads To Drive Online Video Spend 40% In 2012

Pre roll & Mobile Video Ads To Drive Online Video Spend 40% In 2012

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to ...

Pre-Roll Video Ads Still Reign Supreme, According To Break Media Report

Pre Roll Video Ads Still Reign Supreme, According To Break Media Report

Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and ...

The Weekly Online Video News Round Up - New YouTube Edition

The Weekly Online Video News Round Up   New YouTube Edition

Without even a hint of doubt, the biggest online video news story of the week came at the end of the week, on Thursday, when YouTube blindsided users with an unexpected wide rollout of a new YouTube redesign heavy on social interaction and customization. Of ...

Introducing Mixpo Frameworks For Rich, Interactive Online Video Campaigns

Introducing Mixpo Frameworks For Rich, Interactive Online Video Campaigns

I just got the scoop on Mixpo's new Frameworks from Walter Harp and he tells me there's some interesting things going on with them in the near future as well. Frameworks basically offer you a set of pre-made interactive layer formats to help advertisers easily ...

SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of ...

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