pre-roll Articles

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Interactive Pre-roll Adds Almost 50% to Brand Engagement, Most Popular Interaction? Watching a Trailer Says Jivox

Interactive Pre roll Adds Almost 50% to Brand Engagement, Most Popular Interaction? Watching a Trailer Says Jivox

Jivox, who is in the business of multi-screen interactive video advertising technology, released a recent report that, no surprise, says their particular brand of online video pre-roll ads are way more effective than those sort of standard video pre-roll ads you're used to. You know, …

List of Connected TV Video Advertising Networks, Services, and Offerings

List of Connected TV Video Advertising Networks, Services, and Offerings

I've been telling everyone to get on board the connected TV advertising train for some time, but then I never gave you a list of all of the places that are doing connected TV advertising. My apologies, I've been remiss in my duties. So here …

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just …

An Example of a Perfectly Executed Pre-Roll Video Ad

An Example of a Perfectly Executed Pre Roll Video Ad

Most pre-roll advertisements seem to be web counterparts of ads that are made for TV or are so generic they fail to grab my attention. Some of those ads may work for TV, but not for the web. Like most online viewers, my finger hovers …

The Rise of Mid-Roll Means Good Things for Video Advertising

The Rise of Mid Roll Means Good Things for Video Advertising

I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being …

YouTube Launches New Ad Model – Sponsorships to Trump Demographics for Channel Buys

YouTube Launches New Ad Model   Sponsorships to Trump Demographics for Channel Buys

YouTube is set to change up the way it's placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals. A sponsorship package includes companion display ads, overlay and pre-rolls to give a brand complete placement on certain channels.

Online Video Monetization – What Are Your Options?

Online Video Monetization – What Are Your Options?

So you’ve gotten pretty good at this online video thing, and now you want to start thinking about monetizing your content. But that can act as a roadblock for many video creators and businesses who aren’t sure what all their options are for making money …

Solve Media Solves Pre-Roll Video Ad ‘Zone Out’ Problem?

Solve Media Solves Pre Roll Video Ad Zone Out Problem?

Captcha for pre-roll video ads? That's essentially the deal with Solve Media's solution to viewers zoning out of pre-roll ads. It could work I suppose, remember that study that said people who watch time-shifted stuff had better brand recall essentially because they paid more attention …

Content As Marketing – Video Advertising & Monetization With Machinima’s Allen DeBevoise

Content As Marketing   Video Advertising & Monetization With Machinimas Allen DeBevoise

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization–how Machinima makes money from their videos and …

Brainient Claims Interactive Video Ad Can Follow The Viewer Off Site

Brainient Claims Interactive Video Ad Can Follow The Viewer Off Site

It seems like every day I wake up, I'm reading about an ad company that had a very good 2011, has taken their company through another round of investing, and getting support from all sorts of venture capital.  UK-based Brainient has just raised $1.8 million …

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